Articles

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Open Access
The Acceptance and Utilization of Television in Teaching and Learning of Mathematics in Secondary Schools in Kogi State.
(Department of Mass Communication, Nasarawa State University Keffi, 2010-12-12) Akaase, Ter Moses; Anum, Victoria A.
This study 'The Acceptance and utilization of Television in the teaching and learning of mathematics in secondary schools in Kogi State" investigated the role of television in enhancing the teaching and learning of sciences especially mathematics in schools in the state. Survey method was used ‘ with questionnaire or the main instrument to elicit responses from the population. Analysis of data was used done using simple percentages on 516 students 464 teacher return rate of the instrument which represented 98°A> of the study sample. Findings showed 2% utilization level of television in the teaching and learning of mathematics and statistics in secondary schools in the state', the negligible percentage is even derived from NTA network programmes which are targeted not only in Kogi state. The study recommends that the state government should evolve a policy . towards statistic and other science subjects in its secondary schools by acquiring and utilizing television in the teaching and learning of subjects', this means upgrading other facilities also and providing permanent sources of electricity in the schools.
Open Access
An Analysis of Social Media Marketing In Nigeria
(Department of Mass Communication, Nasarawa State University Keffi, 2019-01-05) Joshua, Damilare,; Akaase, Ter Moses; Anthony, Lorver Igyuve; K.S., Akpede
Social media have no doubt become popular marketing instruments in the world and most businesses in Nigeria are now actively engaging platforms such as Facebook and Instagram to promote their brand, goods and services to the Nigeria publics. The purpose of this paper is to examine the concept of social media marketing and how well Nigerians have adopted the phenomena. Through a review of relevant literatures, the study identified the products that can be marketed on the social media, the edge of social media marketing over traditional media marketing, dimensions of social media marketing, benefits and challenges of social media marketing in Nigeria. The study revealed that there are evident challenges warring against social media marketing in Nigeria, salient among being poor online marketing knowhow by marketers, inconsistence, illiteracy, privacy issues and negative feedbacks. Despite these challenges however, this study concludes that social media marketing has a bright future in Nigeria, provided prompt calculated steps are taken by the government, corporate organisations, marketers and social media users to address the challenges of social media marketing in Nigeria
Open Access
AN APPRAISAL OF THE USE OF RADIO IN THE ADOPTION OF INNOVATIONS IN FADAMA III PROJECTS IN BENUE STATE
(Department of Mass Communication, Nasarawa State University Keffi., 2018-02-02) Akaase, Ter Moses; Umaru, Zakari; Ahmad, Jubrin Ibrahim
The paper, investigates the extent to which radio is contributing to knowledge and successful adoption of agricultural innovations by farmers involved in the Fadama Ml Project in Benue State. Survey was used to elicit information from respondents. Findings show that Benue State has been actively involved in using radio for knowledge and adoption of agricultural innovations.by % farmers especially in the Fadama III Project. Such innovations include improved variety of seeds, soil selection and application of fertilizers of various types; preservation methods, judicious distribution of crops as well as livestock farming and fish culture. The general conclusion reached by the study is that broadcasting is the appropriate channel of development communication and Benue State Radio Service is making tremendous contributions to the development of agriculture in the state. The study recommended among others that for higher achievements in agricultural sector through the broadcast media, there should be a policy initiative to expand the broadcast media especially radio and integrate the other media involved in agricultural information with radio for more adoption of agric innovations and development in Benue State and indeed the entire nation
Open Access
ASSESSING THE PROSPECTS AND CHALLENGES OF CITIZEN'S JOURNALISM IN NIGERIA
(Department of Mass Communication, Nasarawa State University Keffi, 2018-05-09) Akaase, Ter Moses; Ezeanoikwa, Andrea N.F.; Albert, Orem
The media scenery has tremendously taking a new look in recent time; all you need-now is an internet connection/computer and an •opinion no training necessary. Citizen Journalism is giving traditional media in Nigeria a black eye and challenging it to be more transparent and more investigative. This development and the resultant activity of the social media have generated prospects ' as well as trepidations in Nigeria, though the emergency of this citizen journalism has obviously contributed to the rapid * development of the information society/network society. With the Uses and Gratification theory, this paper therefore juxtaposes the prospects and challenges of Citizen Journalism in Nigeria. Though • citizen journalism as found is delivering news at a speed of lightning and with a high level of immediacy than the mainstream media, it is not though without adverse challenges since journalism as a profession seems to be an all-comers affair. • Obviously there are deficiencies in the strictly upholding of the ' tenets of Journalism profession such as truthfulness; accuracy, * . objectivity, impartiality, fairness, authentication of sources and : public accountability, in citizen journalism.
Open Access
An assessment of the role of Citizens Journalism media in contemporary Nigerian Society and Agenda setting role of the
(Department of Mass Communication, Nasarawa State University Keffi., 2018-03-04) Akaase, Ter Moses; Nyiyongu, Charles Ngusha; Ndefo, Ifeoma Comfort
Today, individually produced citizen journalism exists in the form of social media platforms such as blogs, YouTube, and Twitter. These social media platforms encourage and facilitate engagement with other citizens who participate in creating content through commenting, liking, and sharing. This practice is considered to be the 21st century version of individualized citizen journalism. It is on this regard that the paper explores the process through which Citizen Journalists using new forms of media attempt to play a role in influencing public opinion in our contemporary society (Nigeria). The paper was anchored by theories of Citizenship and Democratic Participant Media Theory ” respectively. In the paper, the concept of citizen journalism was looked upon as "all forms of public reporting that is being carried out online. Survey research method was used to carry out investigations. The paper however concludes that; Citizen Journalism plays an important role in giving individuals a platform for expression. Thus, the paper recommends the need to sensitize Nigerian journalists on proper use of citizen journalism.
Open Access
Beyond Fun: An Assessment of Video Games as Emerging Educational Broadcasting Media in Nigeria
(Department of Mass Communication, Nasarawa State University Keffi, 2020-04-01) Akaase, Ter Moses
Video games are evolving media that have become more realistic, complex, broad and social in nature recently. This study assesses the positive effects of video games against" the backdrop of their educational,-social, emotional,. cognitive and motivational value. The assessment is based on how video games use has evolved over the last two decades and the use of video games as broadcast education content in Nigeria. . The study, hinged on the Social Learning Theory, argues that video games have the potential to educate and inform. The study was carried out using three online databases: Academic Search Complete, EBSCOhost and Science Direct. The conclusion is that video' games actively shape the way we interact with each other and can be used in conjunction with other traditional broadcast" , media as an education medium in Nigeria. It is recommended that there should be an ongoing research on. the effects of vi
Open Access
Broadcasting and Adoption of Innovations in Fadama III Project in Kogi State
(Department of Mass Communication, Nasarawa State University Keffi., 2017-09-12) Akaase, Ter Moses; Okoro, Daniel Onwuamaze; Nanakaan, Kelvin
This study/ "Broadcasting and Adoption of Innovation int. Fadama III Project in Kogi state of Nigeria" set out to investigate the extent to which broadcasting is contributing to knowledge and successful adoption of agricultural innovations by farmers involved in the Fadama III project in the state. Survey method was used with the questionnaire/ to elicit information from respondents. Qualitative and quantitative data presentations along with chi-square statistical methods were used for data analysis. Findings showed that the state has been actively involved in using radio and television for knowledge and adoption of agricultural innovations by farmers especially in the Fadama III project. Such innovations include improved variety of seeds, soil selection and application of fertilizers/ preservation methods/ judicious distribution of crops as well as livestock farming and fish culture. Finding also showed that significant relationship exists between broadcast media and the knowledge and adoption of agricultural innovations in the state. The study recommends among others that for higher achievements in agricultural sector through the broadcast media there should be a policy initiative to expand the broadcast media, establish community viewing centers and integrate the other media involved in agricultural information with broadcasting for more adoption of innovations and development in the state and indeed Nigeria.
Open Access
Challenges of Privacy Protection in the New Media Era
(Department of Mass Communication, Nasarawa State University Keffi, 2019-03-04) Oriyola, M.O.; Akaase, Ter Moses; Akilla, M.O.; Agbele, D.J.
This paper considers the challenge of privacy, in relation to the practice of journalism in the era of new media technologies. It draws attention to complications in the issue of privacy and the need for ethical obedience when new media journalists go about gathering and disseminating news stories. The paper also touches on what constitutes the invasion of privacy and how Nigerians have/can deliberately put their right to privacy in danger. Factors that makes privacy protection challenge in the new media era were also critically examined. The paper equally analyses the ethical provisions of journalism that protects privacy of Nigerians as well as the provisions of the Nigerian constitution on the matter, both provisions weighed against each other.
Open Access
Communication and Youth Empowerment in Multi-ethnic Societies
(Department of Mass Communication, Nasarawa State University Keffi., 2018-01-01) Anum, Victoria Akoom; Akaase, Ter Moses
Communication is a powerful instrument for social and economic empowerment in any human society, to the society what blood is to the human body. This article takes a look at peculiar issues prevalent in a multiethnic societies using Nigeria as a case study. It examines the bio-psycho and physiological characteristics of a youth and how communication can be utilized to bring about positive change and development in the life of any youth irrespective of ethnic backgrounds. The paper concludes that the youthful -age5, is a sensitive and active stage in life and recommends actions that will make the youths more useful and productive members of the society.
Open Access
The Communication Discipline and Research Interests for the 21st Century: The Nigerian Perspective
(Department of Mass Communication, Nasarawa State University Keffi., 2018-01-01) Akaase, Ter Moses; Anthony, Ogande
This paper examines the situation where communication as a broad discipline is being limited by National Universities Commission benchmark for communication education in Nigeria. The paper recognizes that most approaches on communication in our society are geared towards mass communication media messages only.
Open Access
Communication in Indigenous Languages and Sustainable Rural Development in Nigeria
(Department of Mass Communication, Nasarawa State University Keffi., 2017-02-01) Akaase, Ter Moses
This work is a review of various methods and systems of communication (1C) for sustainable rural development. The IC is aimed at transforming the rural areas and their dwellers in the developing countries of the world. The IC's systems need to be re-examined for adequate dissemination of information of information to the grassroots rural dwellers. Development can be cultural, educational, physical, socioeconomic, ecological and political. Peculiarity of the rural area demands specific programmes and strategies for their development and poverty alleviation enhancement. The main aim of rural communication and development is to increase the income, nutrition, health, educational and social status of the rural dwellers and poor resource farmers through improved communication system, functional infrastructural facilities and increased food production. The IC methods include town criers, folktales, songs, comic plays, oral poetry and traditional festivals. The IC system includes verbal, non-verbal and signs. There is need for trado-modern communication or synchronization approach of modern and traditional media.
Open Access
Communication, Conflict Transformation and National Interest in Nigeria
(Department of Mass Communication, Nasarawa State University Keffi, 2010-01-01) Akaase, Ter Moses
The paper, Communication, Conflict Transformation and National Interest sets out to explore the rich qualities available to communication in solving social issues which become aggravated human problems for ages when not attended to. Communication is power, weapon and propeller which empower all classes of society and individuals. Conflicts have become part of all societies on earth, developed, undeveloped or developing. The convergence communication approach is employed as the methodology of how communication can be productively and effectively applied to checkmate looming as well as existing conflicts in Nigeria. The paper recommends a new national policy on Communication to facilitate the power of Communication against vulnerable social and political issues
Open Access
CONSUMERISM IN THE NEW MEDIA: AN APPRAISAL OF THE NIGERIAN EXPERIENCE*'
(Department of Mass Communication, Nasarawa State University Keffi., 2018-12-01) Akaase, Ter Moses; Anthony, Iorver Igyuve; Damilare, Joshua Agbele
This paper critically considers the concept of consumerism and factors that have given rise to it in Nigeria; factors such as misleading advertising, short-changing of customers through sub-standard products, higbprices and production of injurious products. The papep further explains that Nigerians consumers are now better guided when making purchase decisions owing to new media platforms such as the social media, online shopping bots, search engines, blogs, e-newspapers and phone calls/SMS which have given them a bigger voice, better information access,' more product options and the capacity to detect lies told by sales personnel about products. Issues such as the disruption of the management of the relationship between companies and the simulation for acquisition of excessive products which leads to wastage and environmental pollution were raised as new mediainjluenced consumerism problems in the discourse. The paper concludes that though the impact of new media on consumerism is undeniable, more needs to be done to fully protect consumer interest in Nigeria. The paper recommends that consumers need to yield themselves to consumer rights education even as the government, mass Media and consumer rights organisations further intensify efforts in creating more awareness on the consumerism movement. Business organisations are also encouraged to adopt consumer-oriented philosophy.
Open Access
CULTURE, GLOBALISATION AND NATIONAL IDENTITY:
(Department of Mass Communication, Nasarawa State University Keffi, 2008-12-11) Mohammed, Onakpa; Akaase, Ter Moses
Over the years cultural studies have been of much concern to several scholars, especially in the fields of sociology and anthropology. The term culture encompasses a lot of variables. Before delving into the details of what constitutes culture, it is pertinent to state that this paper sets out to critically examine the challenges posed by the phenomenon called globalisation in relation to the Nigerian culture and the desire for national identity
Open Access
Evaluation of Media Literacy Usefulness in Message Perception in Nigeria
(Department of Mass Communication, Nasarawa State University Keffi, 2019-06-02) Akaase, Ter Moses; Sheyigari, Simon Reazanyi; Madaki, Geofrey Musa Alkali
Media literacy is indeed a useful tool for sustainable development in Nigeria. Hence this paper establishes the rudiments for its enhancement. It states that media is equivalent to the weather, it may be annoying but definitely the society will have difficulty getting along without it; the trick therefore, ___ ____ effectively. The paper reiterates that the growth of mass media in the past century has created a world-wide environment of its own; therefore, the need to adapt to its is enormous. The is to use it usage paper reviewed media as a concept to comprise: Television, Newspaper, Radio and the Internet, it also studied Literacy as a concept, education and the concept of media message is also reviewed in the paper. The paper examines existing literatures relevant to its position ranging within Nigeria context through the Africa and wider world. The study is anchored on media system dependency theory which attempt to explain why media could have varying cognitive, affective and behavioral effect on different people and society. The paper examines the displacement of traditional media by the internet, the in-depth, specialized information and the internet. It concludes that the need for media education is evident.
Open Access
EVALUATION OF SOCILA MEDIA INFLUENCE ON THE OUTBREAK OF COVID-19 IN NIGERIA
(Department of Mass Communication, Nasarawa State University Keffi., 2018-01-01) Akaase, Ter Moses; Simon, Reazanyi Sheyigari; Aselema, Adako Auta
The ongoing coronavirus disease 2019 (CO VID-19) outbreak which emerged in Wuhan, China in the end of 2019, has claimed lives and damage to nation economy and has posed a huge threat to global public health. Several governments have implemented control measures including setting up special hospitals and travel restriction to mitigate its spread. Propose conceptual models for the COVID-19 outbreak in Nigeria with the consideration of individual behavioural reaction and governmental actions, such as travel restriction, stay at home, lock down, hospitalization, quarantine and others. Considering the internet as playing a leading role in providing platforms for the dissemination of health-related information. In this century, potential citizens are accessing the internet and social media applications to find and disseminate information regarding disease outbreaks and sharing their positive and negative experiences to inform societies. The study established among other things that Internet, social media, mobile phone, SMS are new ways o f communications that has been adopted and used worldwide. The study also found out that though social media helps distributing vital information as well as educating the public. Unfortunately, however, this comes with myriad misinformation. Public relations are expected to build and expand its strength on this global power phenomenon so as to impact positively on the people in all facets o f life by, creating, collaborating, communicating and disseminating healthcare and medical related information through the Word-of-Social-Media (WoSM) tools such as Facebook, Flickr, Twitter, Blogs, Forums, YouTube, Google Plus, Linked ln, Photo and video sharing, Alexa and mobile applications. This will counter fake, distorted, or misinformation going round the society. The study established credibility o f sources among other challenges. The study suggested among others that the Nigerian Press Council should be strengthened; competent leadership entrenched and its mandate expanded to include regulation o f online media
Open Access
AN EVALUATION OF THE IMPACT OF COMMUNITY RELATIONS PRACTICE AT DANGOTE CEMENT PLC. GBOKO AND THE HOST COMMUNITIES
(Department of Mass Communication, Nasarawa State University Keffi., 2018-01-01) Samson., Sambe A.; Elijah, Saseh H.; Akaase, Ter Moses
This paper examines community relations practices employed by Dangote Cement Company Gboko, with a focus on the impact (negative or positive) of this practice on the host communities of Mbayion, Yandev and Ipav. The study also seeks to explore global best techniques of evaluating the impact such community relations programmes have on the aforestated communities. In order- to prosecute this assignment therefore, a critical analysis of the above problem is done through opinion andfactual survey of residents of the host communities as well as management and staff of the company. Findings revealed that Dangote Cement programmes minimal impact as the host communities as they are most concerned with educational based programmes sponsorship and that the relationship between the company and host community is not cordial.
Open Access
Farmers’ Knowledge and Adoption of Agricultural Innovation Programmes on Taraba Radio Service (90.7 FM), Jalingo, Nigeria
(Department of Mass Communication, Nasarawa State University Keffi., 2017-11-11) Akaase, Ter Moses; Anthony, Ogande
This study set oat to investigate the knowledge and adoption of agricultural innovations by farmers in Taraba State. Survey was used as the research design, while questionnaire was used as the instrument of data collection. Findings showed that Taraba Radio Service (90.7 FM) has been actively involved in the dissemination of agricultural innovations programmes; such innovations include improved variety of seeds, soil selection and application of fertilizers of various types, preservation methods, judicious distribution of crops, as well as, livestock farming and fish culture. Findings further showed that the farmers have adopted some of the farming techniques they have learnt on Taraba Radio Service (90.7 FM). Based on the findings, it was concluded that the farmers know about the agricultural innovation programmes and have adopted the techniques learnt to a great extent. It was, therefore, recommended, among others, that for higher achievements in agricultural sector through the broadcast media, there should be a policy initiative to expand the broadcast media, especially radio and integrate the other media involved in agricultural information with radio for more adoption of agricultural innovations and development in Taraba State and indeed the entire nation.
Open Access
IMPORT OF GLOBAL NEWS FLOW IMBALANCE ON NIGERIA: MEDIA STEREOTYPING AND GLOBAL PERCEPTION
(Department of Mass Communication, Nasarawa State University Keffi., 2018-03-02) Musa, Balka Maina; Akaase, Ter Moses
News flow controversy is one of the inevitable problems in international communication, in the light of this, this paper examined the import of global news flow imbalance on Nigeria with reference to media stereotyping and .global perception. The paper examined the background of news flow controversy which emanated from the grievance of the third on how they are been underreported by the developed countries and even if they are reported, they are always stereotyped as; poor, hapless, and characterized by disaster and diseases. This led to the call for new world information order (NWICO). The MacBride Commission, however, noted that part of this imbalance is often branded the logical consequence of the . developed gap between the industrialized nations and the third world. The paper further identifies the implication of news flow imbalance on a Nigeria. Thus: Global Negative image projection of Nigeria as a bad country characterized by cybpr which scholars observes that this leads to discriminatory treatment and brainwashed attitude of youths and even adults who copy western languages, fashion, music and skin bleaching this imperialism cam come through the films and programmes imported from the developed countries. The paper concludes that, t he News Flow Controversy is real and there exist Nigeria as a Third World nation, despite * all its effort to correct its bad international reputation and image, . unfortunately is still a victim of this treatment by the global media. The paper suggested that Nigeria as a nation should encourage the establishment of media channels with global reach
Open Access
INFLUENCE OF THE HEALTH BELIEF MODEL ON EXCLUSIVE BREASTFEEDING AMONG NURSING MOTHERS IN MINNA, NIGER STATE
(Department of Mass Communication, Nasarawa State University Keffi, 2018-02-06) Gana, Hope; Akaase, Ter Moses
information sources such as healthcare personnel's or hospital attendants, family and friends, facebook, television, radio, newspaper have bee'n used as an important source of communication to nursing mothers. The study assessed the attitude of exclusive breastfeeding among nursing mothers in Minna, Niger State. The study employed the health belief model as a foundation. It equally used the survey method, using questionnaire as research instrument. The study population consisted of nursing mothers attending postnatal care and health talks in 33 health care centers. The study found out that the hospital attendants were rated the highest well known information source, while others such as facebook had the lowest rating. Television, newspaper, radio, family and friends were rated averagely. Most nursing mothers also indicated that they came across messages on exclusive breastfeeding a month and above. Findings also indicate that nursing mothers had positive attitude towards exclusive breastfeeding. Based on these findings the study recommends that other information source such as facebook, television, radio, newspaper and family and friends need to be improved upon