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Item Open Access ADVERTISEMENT AS A STRATEGIC MARKETING TOOL FOR TOURISM DEVELOPMENT IN NIGERIA: A STUDY OF ENUGU STATE(Department of Mass Communication, Nasarawa State University Keffi, 2024-01-17) Eze, Uchenna Hyginus; Adamu, Abdullahi; Samuel, Atuluku AndrewThis study examined the strategic role of advertising as a marketing template in the development of tourism in Enugu state. The study raised four specific objectives: To find out how strategic advertising has stimulating economic development through dissemination of products and sendees information to the target audience and to identify the major challenges that lead to gradual reduction ofthe activities of Enugu state tourism board. Following this, four researcher questions were asked to guide the study. Survey research design/method was used, to carry out the study and a sample of400 respondents were selected through Taro Yamani sampling formula and probability sampling technique was adopted while multi-stage sampling was use via clustering and simple random sampling. The study found that: strategic advertising role has not been felt to have significantly contributed to the dissemination of products and services information to the target audience; that strategic advertising could significantly stimulated demands to the Enugu tourism board since only few customers has patronize the firm in the absence of advertising; that Enugu State Tourism Board is faced with significant challenges that lead to gradual reduction of the activities such as total neglect ofthe sector among others and that advertising has not significantly stimulated economic development through tourism in Enugu state. Thus, the study recommended that Enugu tourism board should use strategic advertising as a means of disseminating products and services information to the target audience among others.Item Open Access Assessment of Corporate Social Responsibility (CSR) Initiatives for Orphanages by Select Faith-Based Organisations in Nigeria(Department of Mass Communication, Nasarawa State University Keffi, 2024-03-01) Adamu, Abdullahi; Josiah, Sabo Kente; Muhammad, Rabiu S.Corporate social responsibility (CSR) is an increasingly important aspect of business operations, with companies recognising the impact they can have on society beyond their bottom line. In Nigeria, where poverty levels appear high and the number of orphaned children in need of care and support is substantial, faith-based organisations play a significant role in providing for these vulnerable populations. These organisations often run orphanages and other charitable initiatives as part of their CSR efforts, seeking to fulfill their religious obligations to help those in need. Objective: To assess the CSR initiatives of select faith-based organisations in Nigeria that are involved in supporting orphanages. Method: Literature review and case study methods were adopted. Results: The case study analysis reveals various CSR initiatives implemented by FBOs in the country which include provision of basic needs, health care services, and educational support. Conclusion: The conclusion drawn from this study underscore the positive impact of CSR initiatives on orphanages and the communities they serve. The study recommends that FBOs in Nigeria should prioritise sustainable and community-driven CSR initiatives, foster partnerships with other stakeholders, enhance transparency and accountability mechanisms and integrate monitoring and evaluation frameworks.Item Open Access Evaluation of Rhetorical Triangle in Reinforcing Brand Reputation in Business(Department of Mass Communication, Nasaraw State University Keffi, 2023-03-20) Anthony, Ogande; Ubong, Bassey Andrew; Adamu, AbdullahiThis study entitled "Evaluation of Rhetorical Triangle Reinforcing Brand Reputation in Business"Item Open Access ASSESSMENT OF PUBLIC RELATIONS STRATEGIES EMPLOYED BY SELECTED FAITH-BASED ORGANISATIONS IN PROMOTING RELIGIOUS TOLERANCE IN NORTH CENTRAL NIGERIA(Department of Mass Communication, Nasarawa State University Keffi, 2023-10-11) Garba, Suleiman; Josiah, Sabo KenteReligious tolerance has been a pressing concern in Nigeria, particularly in the Northern region, where conflicts between Muslims and Christians have led to social instability and loss of lives. Public relations strategies are seen as essential tools in promoting religious harmony and peaceful coexistence among religious groups. This study focuses on the public relations strategies employed by the Nigeria Inter-Religious Council (NIREC) and the Interfaith Mediation Center (IMC) to foster understanding and cooperation between religious communities in North Central Nigeria. The primary objective of this research is to evaluate the effectiveness of NIREC and IMC's public relations strategies in promoting religious tolerance in the region. To achieve this, the study employs both survey and library research methods, targeting focus groups representing NIREC and IMC in four North Central States of Nigeria, namely Benue, Niger, Nasarawa, and Plateau. The findings indicate that public relations initiatives, particularly interfaith dialogues, have played a significant role in increasing tolerance and mutual understanding among diverse religious communities. However, the study also identifies challenges faced by NIREC and IMC, such as limited funding, misconceptions, resistance from extremists, regional differences, and difficulties in measuring impact. Nonetheless, the study highlights the importance of public relations efforts in fostering religious harmony and peace. Successful strategies can contribute to social cohesion and stability in the region. The research recommends that NIREC and IMC focus on securing adequate funding, addressing misconceptions and stereotypes, engaging with extremist elements, and customizing strategies to specific regional contexts. By implementing these recommendations, NIREC and IMC enhance the impact of their public relations initiatives, fostering greater religious tolerance and understanding among diverse communities in the North Central States of Nigeria. The study emphasizes the significance of public relations in bridging gaps between religious groups and underscores the need for continuous evaluation and refinement of strategies to achieve sustainable interfaith relations.Item Open Access PARENTAL COMMUNICATION AND PUBLIC RELATIONS: STRATEGIES FOR EFFECTIVE PARENT ENGAGEMENT IN NIGERIAN UNIVERSITIES(Department of Mass Communication, Nasarawa State University Keffi, 2023-10-14) Garba, Suleiman; Aminu, Jamila; Tata, ZuwairaParental communication and public relations are vital in Nigerian universities, yet a noticeable gap in current parental engagement practices hampers potential collaboration between parents and these institutions. To address this, the study takes a comprehensive approach, investigating parental communication and public relations in Nigerian universities, identifying key challenges, and proposing strategies to enhance parent engagement and optimize communication. Employing mixed methods, including qualitative interviews and quantitative surveys with parents, lecturers, and stakeholders, our findings underscore the pressing need to improve parental communication and public relations. Challenges like limited parental involvement, communication gaps, and language barriers obstruct effective interaction. Diverse parental expectations stress the necessity for tailored strategies. Key recommendations include establishing clear communication policies and guidelines, diversifying channels (particularly digital platforms like email), implementing parent engagement programs, and addressing cultural factors. Embracing these steps can bridge the communication gap, foster meaningful parent engagement, and create a better educational environment.Item Open Access COMMUNICATION AND MEDIA TRIAL OF CORRUPTION CASES IN NIGERIA(Department of Mass Communication, Nasarawa State University, Keffi, 2024-06-10) Iredia, Tonnie O.; Garba, SuleimanThe role of communication in the unending trend of corruption cases in Nigeria over the years was the main concern of the paper. Do Nigerians understand the extent to which inadequate communication, can hinder their nation’s development? Are there conscious efforts to effectively sensitize citizens on the subject? These questions influenced the use of ‘Interview’ as a data gathering instrument in which 20 respondents made up of media professionals, legal experts and some court clerks were interrogated. In order to underscore the adverse conditions of the past as a guide to current developments, a chronological historical narrative of the origin and development of corruption in Nigeria’s public sector was undertaken. It was revealed that inappropriate communication especially premature and illegal media trial of corruption cases always polarized and hardened the mind-sets of different people in accepting or rejecting the eventual indictment or acquittal of any suspect. This was substantially corroborated by majority of the respondents interviewed for this study who agreed that poor communication was largely responsible for the ineffectual fight against corruption in the country. The paper therefore called for a national communication policy along with effective strategies to drive all public policies especially the unending trend of corruption cases in Nigeria. Except this is effectively organized, the fight against corruption in Nigeria may remain a mirage for a long time to comeItem Open Access EVALUATION OF THE PROFESSIONALISM IN PUBLIC RELATIONS PRACTICES AMONG SELECTED ORGANIZATIONS IN NASARAWA STATE(Department of Mass Communication, Nasarawa State University Keffi, 2023-11-01) Adamu, Abdullahi; Tata, Zuwaira; Eze, Uchenna HyginusItem Open Access ADOPTION AND APPLICATION OF NEW MEDIA TECHNOLOGIES BY JOURNALISTS IN CHANNELS TELEVISION AND NASARAWA BROADCASTING SERVICE (NBS)(Department of Mass Communication, Nasarawa State University Keffi, 2023-12-11) Adamu, Abdullahi; Aminu, Jamila; Salisu, Yakubu MohammedThe advent of New Media has brought drastic change and transformation in media practices, outlets and principles all around the world. Media Practitioners have learnt to blend into the resultant global village created by the online communication while others have lamented over its negative implications on mass communication practices and practitioners alike. This study examines the adoption and application of new media technologies by Journalists in Channels Television and Nasarawa Broadcasting Services (NBS). Anchored on Social Development Theory, the study adopts a survey research design with questionnaire as the data gathering instrument. The study found that 90% of journalists in Channels TV and NBS frequently use new media technologies in the course of carrying out their duties. The study also found that despite the claim by respondents to efficiently use new media technologies, challenges ranging from poor technical know-how and non-availability of requisite gadgets constitutes major impediment to the efficient use of new media technologies in the stations. The study recommends amongst others, that Broadcast industry should help train their IT personnel in order to compete, and catch up with the rapidly and swiftly changes in new technologies and Broadcast media journalists should also be given proper orientation on the need to be proficient in the use of new media for broadcasting as this will go along way in improving the quality of broadcast out of both government and private stations in Nigeria.Item Open Access PERCEPTION OF EDITORIAL POLICIES OF SELECT NIGERIAN NEWSPAPERS AMONG NASARAWA STATE UNIVERSITY ACADEMICS(Department of Mass Communication, Nasarawa Nasarawa State University Keffi, 2023-07-09) Adamu, Abdullahi; Tahiru, Halima; Inobemhe, KelvinThe study “Perception of editorial policies of select Nigerian newspapers among Nasarawa State University academics” sought to gauge the perceptions of academic staff of NSUK on the editorial policies of Daily Trust and Daily Champion newspapers. Survey research was the design for the study and the instrument for data gathering was the Questionnaire. Study instruments were personally distributed to a sample of 250 academics with 100% percent retrieval and the data analysed to arrive at the findings. Among many others, the study found that there is open display of sentiments in the editorials of the newspapers. On the basis of the findings, the study concludes that for the sentiments to be glaring, it means there is editorial policy at Daily Trust and Daily Champion - but that sentiments and biases are visible in their publication.Item Open Access IMPACT OF WEB 2.0 ON MEDIA INDUSTRY: OPPORTUNITIES, CHALLENGES, AND EMERGING TRENDS(Department of Mass Communication, Nasarawa State University Keffi, 2023-07-03) Garba, Suleiman; Adamu, Abdullahi; Sabo, Safina SanusiThis paper investigated the impact of Web 2.0 on the media industry, which have led to the democratization of content creation and distribution, as well as the emergence of innovative content delivery methods. Traditional media outlets, such as television, radio, and newspapers, are being challenged by new approaches such as podcasting, webcasting, and streaming, which offer faster, more targeted, and interactive content delivery with a higher degree of customization. The interactive nature of Web 2.0 has also opened up opportunities for content creators to generate revenue through advertising, sponsorships, and subscriptions. However, the adoption of these novel approaches presents both challenges and opportunities, which this paper explores in terms of their applications, benefits, and drawbacks. The study utilized the theoretical framework of technological determinism as its anchor, and employed a conceptual analysis method that drew upon relevant existing literature. The conclusion emphasizes the importance of staying informed about emerging trends and opportunities to maintain a sustainable and audience-focused media landscape. Media professionals and organizations need to adapt to the changing dynamics of the industry by embracing new technologies and exploring innovative ways to engage with their audiences. Among other recommendations, it is advised that the media industry acknowledges and harnesses the potential of Web 2.0 to leverage these opportunities for enhancing content delivery, broadening their audience reach, and creating new revenue streams.Item Open Access Public Perception of Radio Surveillance in the Distribution of C0V1D-19 Palliatives to Smallholder Farmers in Nigeria(Department of Mass Communication, Nasarawa State University Keffi, 2022-10-22) Josiah, Sabo Kente; Ternenge, KusughThis study was carried out to examine surveillance responsibility of the radio in the distribution of the COVID-19 palliatives to smallholder farmers in Nigeria. The study, most specifically, sought to: find out particular COVID-19 palliatives that the radio was involved in monitoring their distribution to smallholder farmers in Nigeria; determine various ways through which the radio was involved in monitoring the distribution of the COVID-19 palliatives to smallholder farmers in Nigeria; examine the extent to which the radio is Involved in monitoring the distribution of such palliatives for farmers' accessibility in Nigeria; ascertain the influence of the radio's surveillance roie on farmers' knowledge of accessing the COVID-19 palliatives in Nigeria. The methodology adopted In the study was the survey which questionnaire was used as the research instrument for data collection. The data collected in the study was analyzed using descriptive statistics. Findings revealed that monitoring fertilizer distribution to smallholder farmers was the major surveillance role played by the radio while monitoring the distribution of improved seeds, finance, soft loans, agriculture mechanization services, and agric technology services to farmers were other surveillance responsibilities of the radio In distribution of the Covld-19 palliatives to larmers In Nigeria. The study also identified breaking news as format predominantly used on the radio in reporting the Covid-19 palliatives. Majority of the smallholder farmers (86%) expressed their dissatisfaction with the extent to which radio was involved in monitoring distribution of their Covid-19 palliatives in the country. As a result, only a small proportion of them (13.7%) have significant knowledge of howto access the COVID-19 palliatives in the country. The study concluded that although radio still remains a medium for the dissemination of agricultural information its impact in monitoring the distribution of the Covid-19 palliatives Is not significantly felt among smallholder farmers in Nigeria. Hence, an urgent need for the radio to be more observant and critical in sufficiently addressing &ll aspects of farmers' information needs in the country.Item Open Access NEWS COMMERCIALISATION and NEWS CREDIBILITY IN SELECTED RADIO STATIONS IN NASARAWA STATE(Department of Mass Communication, Nasarawa State University keffi, 2021-03-06) Adamu, Abdullahi; Eze, Uchenna Hyginus; Anzaku, ZainabThis study investigated the influence of news commercialisation on news credibility in selected radio stations in Nasarawa State. The study employed cross-sectional survey research design. The selected radio stations were Nasarawa Broadcasting Services, Lafia, Auction FM, Akwanga and Maloney FM, Keffi. Taro Yamanè's formula was used to arrive at the sample size of 400. The study utilized structured questionnaire to collect primary data for the study. The study concludes that news policy truly and actually exists to a greater extent in broadcast stations in Nasarawa State. Likewise, the study concludes that news commercialisation affects objectivity and balance in news reporting in Nasarawa State. The study therefore, recommends that there is need for National Broadcasting Commission to confirm that journalism as it is being practiced from time to time is in line with the ethics of the profession. News should not be based on the amount of money one has to pay, but rather, it should be based on the newsworthiness of the event. After all, it is the duty of the journalist to watch over the society and report back to the societyItem Open Access Social Media Technologies, Knowledge and Utilization among Undergraduates of Nigerian Universities: A Study of Enugu State University of Science and Technology(Department of Mass Communication, Nasarawa State University Keffi, 2022-09-24) Eze, Uchenna Hyginus; Adamu, Abdullahi; Ogbodo, DaluchukwuIn this study, he researchers set out to work on four specific research objectives. These include: determining the nexus between the undergraduate’s social networking knowledge level and technological utilization ability; Identifying the major factors that prompted the use of social networking sites among undergraduate’s; Examining the relationship between social networking sites usage and academic input of the undergraduates and investigating the impact of the social networking sites on the learning behaviour of undergraduates. The study used questionnaire to collect the primary data, while the secondary data were sourced from textbooks, journals, magazine, and the Internet etc. A sample of 400 people was drawn from the undergraduates of Enugu State University of Science and Technology, ESUST. The emanating data were analyzed using simple percentages, tables and charts. Four hypotheses were formulated and tested with Chi-square dependency test and correlation. The study found that the knowledge of social media technological is high among undergraduates. Also, it further discovered that knowledge not found in the classroom is a major factor contributing to the use of social media among undergraduates among other findings. It, therefore, recommended thus; that access to new media should be made available to all Nigerian Universities through provision of free Wi-Fi; those new media gadgets such as iPad, Laptops and Palmtop should be given to students at the point of registration and payable through deduction from school fees. That Nigerian Universities should incorporate Information and Communication Technology (ICT) modes of teaching and learning into the tertiary education system so as to enhance students’ skills, which will enable them meet the global standard of learningItem Open Access Globalization, Mass Media and Sodo-Cultural Control in Nigeria(Department of Mass Communication, Nasarawa State University Keffi, 2021-10-10) Suleiman, Garba; Zakari, Muhammad JamilItem Open Access THE USE OF PUBLIC RELATIONS IN ENTRENCHING HUMANITARIAN SERVICES: AN APPRAISAL OF JIBWIS MANARA PROJECT(Department of Mass Communication, Nasarawa State University Keffi, 2017-06-04) Suleiman, Garba; Zakari, Muhammad JamilThis paper explores the relevance of the.adoption of Public Relations practice in entrenching humanitarian services, particularly among charity organizations. A survey design with the aid of close-ended questionnaires, purposive and cluster sampling methods were utilized. A random sampling technique was used to select respondents. Using the secondary source of data, the study appraised the importance of the principles and objectives of Public Relations in Islamic based organisation by evaluating the imperatives of public relations in entrenching humanitarian services, using JIBWIS MANARA project as a case study. Social Responsibility was the useful theoretical framework for this study. Three hundred and ninety-five copies of the questionnaires were administered to respondents and were all retrieved. Findings were reduced into percentages for analysis, interpretation and discussions. Findings however revealed that face to face interaction and mosque announcement in Hausa language were found to be the predominant means of reaching out. Donations to orphanage, less privileged and Ramadan charitable services were the topmost categories of humanitarian services carried out by JIBWIS MANARA. Porosity of information owes much to ineptitude; inadequate funds and underestimation of public relations outfit were observed as the major challenges of JIBWIS MANARA Project. Owing to these, the services of qualified Public relations personnel are needed; their roles should be seen as management functions and modern and conventional means of communication should be incorporated and utilised in the operations of JIBWIS Manara project. Other faith based‘organizations should take a cue from JIBWIS by giving more priority to salient issues like endowments to schools and hospitals.Item Open Access An Evaluation of the Role of Advertising Strategies on Contemporary Marketing of MTN Office, Lafia, Nasarawa State(Department of Mass Communication, Nasarawa State University Keffi, 2017-12-12) Suleiman, GarbaThis paper explores the role of advertising strategies on contemporary marketing, using MTN office in Lafia, Nasarawa State as a case study. A survey design with the aid of close-ended questionnaires was utilized in eliciting information from the study for the purpose of data analysis; hence, a random sampling technique was used to select respondents. Using the secondary source of data, the study evaluated the relevance of advertising strategies in enhancing the sale of products and sendees amidst contemporaiy marketing environment, paying particular attention to MTN. The development communications as well as the social marketing theories were both adopted to provide a theoretical base to the study. Four hundred copies of the questionnaires were administered to respondents and 392 were retrieved while a total of eight suffered mortality as a result of wrong completion and negligence to return them respectively. Findings were reduced into percentages for analysis, interpretation and discussions. Findings however revealed that advertising strategies have a great deal of impact on contemporary marketing of MTN products and sendees in Lafia due to the fact that it ensures constant provision of information to customers of the available services, increase in the number of its promotional offers, enhancement of significant- increase in sale of products and sendees, profit maximization for the company, wider range coverage and quality of services among others. This is because of the inherent potentials of advertising strategies in sustaining business establishments to educate and inform members of the general public on products and services available in the market and generate a lot of income for such establishments. The study concluded that, advertising strategies on contemporary} marketing of MTN products and services in Lafia have a great deal of impact on prospective and existing customers as they help persuade them to patronize the products and seivices rendered by the company; hence MTN adopts the use of advertising strategies regularly to constantly provide information and awareness to prospective and existing subscribers so as to be able ■ to maximize sales and this goes a long way in positively impacting the decision of the target audience. The research recommended that, advertising strategies contemporary marketing; hence, they should be constantly and rightfully adopted by MTN and other business organizations and encouraged in marketing of products and sendees since they better appreciated and the messages can sink better with all the educated and the uneducated.Item Open Access SOCIAL MEDIA CULTURE AND THE PERPETUATIONS OF DEVIANCE AMONGST STUDENTS IN POST PRIMARY SCHOOLS IN MAKURDI(Department of Mass Communication, Nasarawa State University Keffi, 2017-08-08) Suleiman, Garba; Abubakar, AhmaduThe study explores the influence of social media culture on deviance behaviour amongst students in post primary schools in Makurdi. It uses the survey design with the aid of a closed-ended questionnaire to collect primary data from 374 students across 20 secondary schools in Makurdi. The findings are reduced into simple percentages for analysis, interpretation and discussion. Findings reveal that facebook is the most frequently used social media sites amongst students. Initiating friendship and romantic affairs occupy the most illicit activity of students on social media sites and this act is consolidated with the use of porn images. Porousity of information owes much to the abuse of social media sites by students. The traditional culture of reading grossly decline due to the perpetuation of this immoral act. The crusade against this scourge involves the roles of parents, guardians, policy makers and stakeholders in devising pragmatic approaches to contain the negative effects of social media on students in post primary schools in Makurdi.Item Open Access CAST MEDIA STRATEGIES AND THEIR EFFECT ON POLITICAL AWARENESS OF PERMANENT VOTER CARDS (PVCs) COLLECTION 2019 GENERAL ELECTIONS IN INGERIA(Department of Mass Communication, Nasarawa State University Keffi, 2018-06-06) Suleiman, Garba; Nyamkyume, Stephen Kumator; Anzaku, ZainabItem Open Access Utilisation of Internet-Mediated HIV/AIDS Messages Students of the University of Maiduguri, Nigeria(Department of Mass Communication, Nasarawa State University Keffi, 2018-11-11) Abubakar, Jibril; Suleiman, Garba; Adamu, Abdullah; Mohammed, AdamuItem Open Access ICTs and Broadcast Media Production in Nigeria: A Study of NTA and Jay FM, Jos.(Department of Mass Communication, Nasarawa State University Keffi, 2018-10-10) Suleiman, GarbaThis paper appraised the use of ICTs in enhancing broadcast media production in Nigeria with a focus on NTA and Jay FM Jos, Plateau State. Survey research method was adopted. A sample size of 400 was drawn from the population. Technological determinism and Diffusion of innovations served as the theoretical leaning. Questionnaire served as instrument for data collection. Findings indicate that Information and Communication Technologies (ICTs) are rapidly enhancing efficiency in media productions of the stations. The stations specifically apply the new technologies for news gathering, editing, production and circulation. The study recommends that journalists must bear in mind at all times that the Internet has weak gate-keeping for now; thus, anybody can post any contents on the cyber space. Therefore, it is the responsibility of media practitioners to always verify information and their authenticity before placing them in the media so as to enhance more. professionalism and uphold the integrity of the profession.