Articles

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Open Access
The Acceptance and Utilization of Television in Teaching and Learning of Mathematics in Secondary Schools in Kogi State.
(Department of Mass Communication, Nasarawa State University Keffi, 2010-12-12) Akaase, Ter Moses; Anum, Victoria A.
This study 'The Acceptance and utilization of Television in the teaching and learning of mathematics in secondary schools in Kogi State" investigated the role of television in enhancing the teaching and learning of sciences especially mathematics in schools in the state. Survey method was used ‘ with questionnaire or the main instrument to elicit responses from the population. Analysis of data was used done using simple percentages on 516 students 464 teacher return rate of the instrument which represented 98°A> of the study sample. Findings showed 2% utilization level of television in the teaching and learning of mathematics and statistics in secondary schools in the state', the negligible percentage is even derived from NTA network programmes which are targeted not only in Kogi state. The study recommends that the state government should evolve a policy . towards statistic and other science subjects in its secondary schools by acquiring and utilizing television in the teaching and learning of subjects', this means upgrading other facilities also and providing permanent sources of electricity in the schools.
Open Access
Access and Utilisation of Internet-Mediated HIV/AIDS Messages® among Students of the University of Maiduguri, Nigeria
(Department of Mass Comnunication, Nasarawa State University, Keffi, 2018-11-02) Jibril, Abubakar; Suleiman, Garba; Adamu, Abdullahi; Mohammed, Adamu
This paper examines how students of the University of Maiduguri access and utilise Internet-mediated HIV/AIDS messages and what impact the messages have on them. The study used survey, with questionnaire as the major instrument . for data collection. Findings from the study show that Internet-mediated HIV/AIDS messages could be useful in mitigating the spread of the disease but that such messages alone cannot create adequate advocacy against the scourge. This explains why HIV/AIDS has continued to increase in the study area despite the plethora of media campaign messages against it. Based on this, we conclude that the mere presentation of HIV/AIDS advocacy campaign messages through the Internet or ICT would not be enough to stop the spread of HIV/AIDS in the study area. It is therefore recommended that other familiar interpersonal communication strategies should be applied to further convince people to adopt the desired attitudinal change necessary for preventing the spread of the disease.
Open Access
ADOPTION AND APPLICATION OF NEW MEDIA TECHNOLOGIES BY JOURNALISTS IN CHANNELS TELEVISION AND NASARAWA BROADCASTING SERVICE (NBS)
(Department of Mass Communication, Nasarawa State University Keffi, 2023-12-11) Adamu, Abdullahi; Aminu, Jamila; Salisu, Yakubu Mohammed
The advent of New Media has brought drastic change and transformation in media practices, outlets and principles all around the world. Media Practitioners have learnt to blend into the resultant global village created by the online communication while others have lamented over its negative implications on mass communication practices and practitioners alike. This study examines the adoption and application of new media technologies by Journalists in Channels Television and Nasarawa Broadcasting Services (NBS). Anchored on Social Development Theory, the study adopts a survey research design with questionnaire as the data gathering instrument. The study found that 90% of journalists in Channels TV and NBS frequently use new media technologies in the course of carrying out their duties. The study also found that despite the claim by respondents to efficiently use new media technologies, challenges ranging from poor technical know-how and non-availability of requisite gadgets constitutes major impediment to the efficient use of new media technologies in the stations. The study recommends amongst others, that Broadcast industry should help train their IT personnel in order to compete, and catch up with the rapidly and swiftly changes in new technologies and Broadcast media journalists should also be given proper orientation on the need to be proficient in the use of new media for broadcasting as this will go along way in improving the quality of broadcast out of both government and private stations in Nigeria.
Open Access
Adoption of Social Media by Public Relations of Nigeria Libraries
(Department Mass of Communication, Nasarawa State Univeristy Keffi, 2021-01-01) Josiah, Sabo Kente; Salisu, Mohammed Yakubu; Abimiku, Sunday Monday
This paper adoption of Social Media by public relations of Nigeria libraries, examined bow public relations practitioners are using social media as platforms for communication with the public. Available relevant literatures were explored within the field of social media and public relations. At the end of the study, the findings reveal that social media tools such as Face book, WhatsApp, Twitter, Instagram and e-library facility were used in the National Library and the National Archive of Nigeria; Social media package such as NFOCOP, O <& A on Facebook and news contents on Twitter are in extensive use to reaching out to both internal and external publics; Public relations unit of Nigeria libraries use other social media facility such as SMS, e-mail, and e-library; social media are highly effective in the public relations practice of the Nigeria libraries; The study recommends that, the fundamental finding of this study was the discovery that the Nigeria libraries adopts social media tools such as Facebook, WhatsApp, Twitter and Instagram in their public relations' activities to engage both internal and external audiences and publicise organisations' activities in Nigeria
Open Access
Adoption of Social Media by Public Relations of Nigeria Libraries
(Department of Mass Communication, Nasarawa State University Keffi, 2021-12-12) Josiah, Sabo Kente
This paper adoption of Social Media by public relations of Nigeria libraries, examined how public relations practitioners are using social media as plaforms for communication with the public. Available relevant literatures were explored within the field of social media and public relations. At the end of the study, the findings reveal that social media tools such as Facebook, WhatsApp, Twitter, Instagram and e-library facility were used in the National Library and the National Archive of Nigeria; Social media package such as NFOCOP, Q & A on Facebook and news contents on Twitter are in extensive use to reaching out to both internal and external publics; Public relations unit of Nigeria libraries use other social media facility such as SMS, e-mail, and e-library; social media are highly effective in the public relations practice of the Nigeria libraries; The study recommends that, the fundamental finding of this study was the discovery that the Nigeria libraries adopts social media tools such as Facebook, WhatsApp, Twitter and Instagram in their public relations' activities to engage both internal and external audiences and publicise organisations' activities in Nigeria.
Open Access
ADVERTISEMENT AS A STRATEGIC MARKETING TOOL FOR TOURISM DEVELOPMENT IN NIGERIA: A STUDY OF ENUGU STATE
(Department of Mass Communication, Nasarawa State University Keffi, 2024-01-17) Eze, Uchenna Hyginus; Adamu, Abdullahi; Samuel, Atuluku Andrew
This study examined the strategic role of advertising as a marketing template in the development of tourism in Enugu state. The study raised four specific objectives: To find out how strategic advertising has stimulating economic development through dissemination of products and sendees information to the target audience and to identify the major challenges that lead to gradual reduction ofthe activities of Enugu state tourism board. Following this, four researcher questions were asked to guide the study. Survey research design/method was used, to carry out the study and a sample of400 respondents were selected through Taro Yamani sampling formula and probability sampling technique was adopted while multi-stage sampling was use via clustering and simple random sampling. The study found that: strategic advertising role has not been felt to have significantly contributed to the dissemination of products and services information to the target audience; that strategic advertising could significantly stimulated demands to the Enugu tourism board since only few customers has patronize the firm in the absence of advertising; that Enugu State Tourism Board is faced with significant challenges that lead to gradual reduction of the activities such as total neglect ofthe sector among others and that advertising has not significantly stimulated economic development through tourism in Enugu state. Thus, the study recommended that Enugu tourism board should use strategic advertising as a means of disseminating products and services information to the target audience among others.
Open Access
Advertisements & Marketing of Modem African Healing Shrines
(Department of Mass Communication, Nasarawa State University Keffi, 2019-01-06) Michael, Matthew; Ezeanoikwa, Andrea N.F.
African media landscape has witnessed the increasing presence of African healers who had strategically appropriated for themselves the media resources of the modem world in order to advertise their healing practices. They promise their modem clients wellness and healing through the psychological conditioning of their clients, and the appropriations of African worldview on media channels—to persuade their clients. Harnessing modem scholarship on the media and religion, the present paper engages the cultural significance of these healing adverts and their polemic against the legitimizing monologue of modem medicine. It also problematises these African healing adverts in the wider contexts of global discourses and the creative tensions in the marketing of these religious and ethnic products on modem advertising landscape. On the other hand, it underscores the totemic importance of these adverts of wellness to contemporary modem Africa especially in the context of the lingering bankruptcy of its health sector, the increasing conditions of poverty and the failing economy of most African states. Finally, it analyses the ethnomedical serves of African healers and their quest to assert their existential significance on the modem African media landscape.
Open Access
An Analysis of Social Media Marketing In Nigeria
(Department of Mass Communication, Nasarawa State University Keffi, 2019-01-05) Joshua, Damilare,; Akaase, Ter Moses; Anthony, Lorver Igyuve; K.S., Akpede
Social media have no doubt become popular marketing instruments in the world and most businesses in Nigeria are now actively engaging platforms such as Facebook and Instagram to promote their brand, goods and services to the Nigeria publics. The purpose of this paper is to examine the concept of social media marketing and how well Nigerians have adopted the phenomena. Through a review of relevant literatures, the study identified the products that can be marketed on the social media, the edge of social media marketing over traditional media marketing, dimensions of social media marketing, benefits and challenges of social media marketing in Nigeria. The study revealed that there are evident challenges warring against social media marketing in Nigeria, salient among being poor online marketing knowhow by marketers, inconsistence, illiteracy, privacy issues and negative feedbacks. Despite these challenges however, this study concludes that social media marketing has a bright future in Nigeria, provided prompt calculated steps are taken by the government, corporate organisations, marketers and social media users to address the challenges of social media marketing in Nigeria
Open Access
Anatomy of News Conception and Construction: How Journalists Pen and Paint the World
(Department of Mass Communication, Nasarawa State University, Keffi, 2015-08-24) Muhammad, Rabiu S.
This research explored why news turns out the way it does - imprecise, chosen, manufactured and partial. Through analytical and interpretative methods, the investigation found out that however effectively, through professional skill, the news convinces us that it replicates reality, we have to keep in mind that it is only a version of reality, not all of reality; and that it is highly constructed because it can be selected, distorted and replicated. Therefore, the study concluded that it is important to understand that journalists, and by extension, the media, do not have a neutral position on any issue in spite of journalism's century-old claim and grandstanding about objective news reporting. Accordingly, among other things, it recommended that given the multiple definitions of news across regions of the world, journalists should practice the kind of journalism that is expected and necessary for their particular society.
Open Access
Applying International Public Relations in Curbing Crisis in the African Society: Focus on Boko Haram Crisis in Nigeria
(Department of Mass Communication, Nasarawa State University Keffi, 2015-04-09) Chiakaan, Gbaden Jacob; Josiah, Sabo Kente
Open Access
Appraisal of Al-Ahram of Egypt as an African Elite Newspaper
(Department of Mass Communication, Nasarawa State University Keffi, 2013-03-12) Muhammad, Rabiu S.
Today newspapers are the major practitioners of journalism. News is the main and magnificent dish served by them. It is the major product and principal support for journalism operations. And newspapers are the initiators of journalism. The practice of journalism occurs in many other media, of course, but when one thinks about journalism, what it is, where it happens, what it does - chances are one thinks about newspapers. It has always been so, because for centuries newspapers were the only news medium. Radio broadcasting started about 1901 and television broadcasting from 1939. The Web has been around from about 1990. Newspapers, however, have existed for centuries since the German, Johan Gutenberg, invented the printing press in 1440s. Indeed, even back to the Roman Empire
Open Access
Appraisal of Crop Farmers' Access to Agricultural Information for Enhanced Food Security in the COVID-19 Era in Nigeria
(Department of Mass Communication, Nasarawa State University Keffi, 2020-09-09) Josiah, Sabo Kente; Ternenge, Kusugh; Ngufan, Tsafa Tina
This study. "Appraisal of Crop Farmers' access to Agricultural Information for Enhanced Food Security in the COVID-19 era in Nigeria” investigated how crop farmers have access to agricultural information and the value of their exposure to such information on food security in the COVID-19 in Nigeria. Specifically, the objectives of the study were: to find out the kinds of agricultural information accessible for crop farmers: examine the kinds of crops that farmers access information on: ascertain the sources from which crop farmers access their agricultural information: determine the source of agricultural information more credible to crop farmers: investigate the extent to which crop farmers satisfy with the agricultural information accessible for them: and explore how the agricultural information accessed is used by farmers to enhance the production crops and food security in the COVID-19 era in Nigeria. Descriptive survey research design was adopted and the questionnaire was used as the research instrument for data collection. The population of the study comprised 2708690 registered crop farmers in Nigeria from which a sample size of 1067 was statistically drawn, using Qualtrics online sample size calculator. Multistage sampling involving stratified, purposive and proportionate techniques were used in sampling the respondents. Primary and secondary sources were used to collect the data while descriptive method was adopted for data analysis with Multivariate Frequency Distribution Tables and SPSS used as the statistical tools for data analysis in this study. Findings revealed that information on fertilizer application was accessed by crop farmers more followed by weed control, while there was a decline in the rate of information ’ accessibility for loans application, pest control, seeds selection, agric marketing among others. The information accessible to crop farmers enabled them to engage more in timely fertilizer application and early control of weeds while there was poor application of other forms of agricultural information. The study concluded by stressing that access to adequate and useful agricultural information by crop farmers is essential for enhanced food production as inadequate access to such information will result to poor application of agricultural innovations capable of preventing the country from attaining food sufficiency and security. The study recommended amongst other considerations-the prioritizing of agricultural information to increase farmers' access to agricultural information. Training of crop farmers through workshops and seminars with strict adherence to COVID-19 guidelines was also considered a milestone in the enhancement of food security.
Open Access
APPRAISAL OF THE CONTRIBUTIONS OF BROADCAST MEDIA TO HIV/AIDS PREVENTION IN BENUE STATE, NIGERIA
(Department of Mass Communication, Nasarawa State University Keffi, 2018-12-12)
This study investigated the extent to which the broadcast media contribute to combating HIV/AIDS. Survey research design was adopted with questionnaire as the research instrument for data collection. Findings revealed that the broadcast media in Benue State contributed in combating HIV/AIDS to a large extent. Another finding of the study revealed that educating the people that HIV/AIDS is real; letting the people to involve in regular testing to ascertain one’s status; Consistency in the use of anti-retroviral drugs by people living with the virus; Avoiding stigmatization against those living with the virus; Abstinence from indiscriminate sex; Sticking to one trusted partner; Consistency in the use of condom while involving in indiscriminate sex; Support and assistance to those infected with the virus; Avoiding indiscriminate use of sharp objects; and Avoidance of blood transfusion without screening were some of the specific ways that the broadcast media contribute in combating HIV/AIDS in Benue State. Based on the findings, the study concluded that the broadcast media in Benue State contribute to combating the snag of HIV/AIDS to a large extent. The study recommended therefore, that the broadcast media should continue to be used as channels for HIV/ AIDS awareness campaigns since they have been found to be effective in combating HIV/AIDS. Since HIV/AIDS is still available in the society, the broadcast media should continue to wage the war against the disease until it is finally vanish on the surface of the earth. Another recommendation was that the broadcast stations in Benue State should ensure the production of HIV/AIDS programmes in indigenous languages to help eliminate the barrier in accessing broadcast HIV/AIDS information caused as result of the production of HIV/AIDS programmes in English Language. HIV/AIDS programmes produced in English Language can be translated in native languages in the state to help carry all segments of the people along.
Open Access
Appraisal of the Contributions of Broadcast Media to the Prevention of Human Trafficking in Nigeria
(Department of Mass Communication, Nasarawa State University Keffi, 2017-05-05) Josiah, Sabo Kente; Nylete, Bibiana Ayabam; Vershima, Soho Audrey; Ternenge, Kusugh
This study; appraisal of the contributions of broadcast medio to the prevention of human trafficking in Nigeria investigated the specific contributions of the broadcast media to the prevention of human trafficking and the,extent to which such contributions increase awareness of the Nigerians and lead to the prevention of this inhuman practice in the country. Anchored on the social responsibility media theory and supported by the agenda setting theory, the study adopted descriptive survey research design which questionnaire was used as the research instrument for data collection. Inferential statistics were used for data analysis. Findings revealed that apart from conventional provision of information, education and public enlightenment to prevent human trafficking, the broadcast media had failed to carry out adequate investigation into issues that relate to human trafficking in Nigeria. Another finding revealed that apart from trafficking in human beings for sexual exploitation, other forms of human trafficking do not attract much reportage in the broadcast media the way that will guarantee greater audience knowledge and attention that can lead to greater prevention of the practice in Nigeria. As a result, the broadcast media contribute to the prevention of human trafficking in Nigeria but the extent of their contributions is over 76 percent below the level that they ought to have done so. The study concluded that the broadcast media are very crucial in the fight against human trafficking by
Open Access
AN APPRAISAL OF THE USE OF RADIO IN THE ADOPTION OF INNOVATIONS IN FADAMA III PROJECTS IN BENUE STATE
(Department of Mass Communication, Nasarawa State University Keffi., 2018-02-02) Akaase, Ter Moses; Umaru, Zakari; Ahmad, Jubrin Ibrahim
The paper, investigates the extent to which radio is contributing to knowledge and successful adoption of agricultural innovations by farmers involved in the Fadama Ml Project in Benue State. Survey was used to elicit information from respondents. Findings show that Benue State has been actively involved in using radio for knowledge and adoption of agricultural innovations.by % farmers especially in the Fadama III Project. Such innovations include improved variety of seeds, soil selection and application of fertilizers of various types; preservation methods, judicious distribution of crops as well as livestock farming and fish culture. The general conclusion reached by the study is that broadcasting is the appropriate channel of development communication and Benue State Radio Service is making tremendous contributions to the development of agriculture in the state. The study recommended among others that for higher achievements in agricultural sector through the broadcast media, there should be a policy initiative to expand the broadcast media especially radio and integrate the other media involved in agricultural information with radio for more adoption of agric innovations and development in Benue State and indeed the entire nation
Open Access
Appraisal of User's Knowledge of the Etiquettes of Mobile Phone Use in Benue State, Nigeria
(Department of Mass Communication, Nasarawa State University Keffi, 2018-06-05) Ternenge, Kusugh; Josiah, Sabo Kente; Vershima, Soho Audrey; Tsafa, Tina Ngufan
Open Access
ASSESSING THE PROSPECTS AND CHALLENGES OF CITIZEN'S JOURNALISM IN NIGERIA
(Department of Mass Communication, Nasarawa State University Keffi, 2018-05-09) Akaase, Ter Moses; Ezeanoikwa, Andrea N.F.; Albert, Orem
The media scenery has tremendously taking a new look in recent time; all you need-now is an internet connection/computer and an •opinion no training necessary. Citizen Journalism is giving traditional media in Nigeria a black eye and challenging it to be more transparent and more investigative. This development and the resultant activity of the social media have generated prospects ' as well as trepidations in Nigeria, though the emergency of this citizen journalism has obviously contributed to the rapid * development of the information society/network society. With the Uses and Gratification theory, this paper therefore juxtaposes the prospects and challenges of Citizen Journalism in Nigeria. Though • citizen journalism as found is delivering news at a speed of lightning and with a high level of immediacy than the mainstream media, it is not though without adverse challenges since journalism as a profession seems to be an all-comers affair. • Obviously there are deficiencies in the strictly upholding of the ' tenets of Journalism profession such as truthfulness; accuracy, * . objectivity, impartiality, fairness, authentication of sources and : public accountability, in citizen journalism.
Open Access
Assessment of Corporate Social Responsibility (CSR) Initiatives for Orphanages by Select Faith-Based Organisations in Nigeria
(Department of Mass Communication, Nasarawa State University Keffi, 2024-03-01) Adamu, Abdullahi; Josiah, Sabo Kente; Muhammad, Rabiu S.
Corporate social responsibility (CSR) is an increasingly important aspect of business operations, with companies recognising the impact they can have on society beyond their bottom line. In Nigeria, where poverty levels appear high and the number of orphaned children in need of care and support is substantial, faith-based organisations play a significant role in providing for these vulnerable populations. These organisations often run orphanages and other charitable initiatives as part of their CSR efforts, seeking to fulfill their religious obligations to help those in need. Objective: To assess the CSR initiatives of select faith-based organisations in Nigeria that are involved in supporting orphanages. Method: Literature review and case study methods were adopted. Results: The case study analysis reveals various CSR initiatives implemented by FBOs in the country which include provision of basic needs, health care services, and educational support. Conclusion: The conclusion drawn from this study underscore the positive impact of CSR initiatives on orphanages and the communities they serve. The study recommends that FBOs in Nigeria should prioritise sustainable and community-driven CSR initiatives, foster partnerships with other stakeholders, enhance transparency and accountability mechanisms and integrate monitoring and evaluation frameworks.
Open Access
ASSESSMENT OF NIGERIAN JOURNALISTS' ATTITUDE TOWARDS SCIENCE REPORTING
(Department of Mass Communication, Nasarawa State University Keffi, 2022-12-06) Ezeanoikwa, Andrea N.F.
Science reporting besieges all sorts of science research discovery in every field of science whether in a laboratory of field which is documented by the media either through print or broadcasting, which is displayed to carry information in solving human problems and providing better ways of doing things. Journalist are people that got formal training in the field of Journalism, equipped with ethics and legal rights on how to go into the society gather information and send it across to the heterogeneous audience with intention of effecting positive impression on them. However, Science reporting apart of exposing the activities of scientists it provides modern gadget that made communication more effective and made feedback actualised in mass communication with the emergence of cell phones and social media. This study is to study Nigeria Media(African Independent Television (AIT) Channel Television, Nigeria Television Authority, (NTA I, Galaxy Television, NTA 2 Lagos, Human Right Radio). Aiming at discovering if these Journalist do consider to engage the activities of Scientist in media running order in form program, panelist discussion, news documentary and four Journalists were interviewed at the course of this study to ascertain how journalist cover scientist invention in Nigeria. Based on the findings it is revealed that media houses do not a lot much time to science programme and the media policy effects the journalist interest in covering science activities. It is recommended that more Journalist should be involve in this field of science reporting which will fill the society with good news of positive steps and provide checks and balances in discovering some hazardous study such as breeding of corona virus before the accident that brought it to the public that took lives and still taking.
Open Access
Assessment of Public Confidence in Social Media Messages on COVID-19 Pandemic in Nigeria
(Department of Mass Communication, Nasarawa State University Keffi, 2021-09-09) Josiah, Sabo Kente; Ternenge, Kusugh
This study was carried out to determine the kind of confidence that Nigerians have in social media messages on COVID-19 pandemic and the value of such confidence on the fight against the pandemic. Anchored on the uses and gratifications theory and social exchange theory, the researchers adopted descriptive survey research design with the questionnaire used as the research instrument for data collection. Data collected were analysed using descriptive method where simple percentages, multivariate frequency distribution tables and SPSS were used as the statistical tools for data analysis under descriptive method. Findings revealed that many Nigerians have high trust in social media messages on COVID-19 pandemic. Facebook followed by Whatsapp are used more among Nigerians for messages on COVID-19, and while the messages on COVID-19 pandemic like the origin, causes, effects, rate of spread, prevention protocol/measures, assistance/support, testing, location of isolation centres and use of vaccine are available; those of COVID-19 prevention protocol/measures are most available in the social media compared to others. Majority of Nigerians share and comment than they send text messages, post, chat or call in the use of social media for messages on COVID-19 pandemic. Finding however reveals low level of adoption of social media messages on COVID-19 among Nigerians despite their trust in the platforms. The conclusion of the study was that social media are now widely trusted and used channels of communication but apathy in the adoption of the messages received through the media among users can limit the proportion of success in their use for any programme/campaign.