An Analysis of Social Media Marketing In Nigeria

Social media have no doubt become popular marketing instruments in the world and most businesses in Nigeria are now actively engaging platforms such as Facebook and Instagram to promote their brand, goods and services to the Nigeria publics. The purpose of this paper is to examine the concept of social media marketing and how well Nigerians have adopted the phenomena. Through a review of relevant literatures, the study identified the products that can be marketed on the social media, the edge of social media marketing over traditional media marketing, dimensions of social media marketing, benefits and challenges of social media marketing in Nigeria. The study revealed that there are evident challenges warring against social media marketing in Nigeria, salient among being poor online marketing knowhow by marketers, inconsistence, illiteracy, privacy issues and negative feedbacks. Despite these challenges however, this study concludes that social media marketing has a bright future in Nigeria, provided prompt calculated steps are taken by the government, corporate organisations, marketers and social media users to address the challenges of social media marketing in Nigeria