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Open Access
Access and Utilisation of Internet-Mediated HIV/AIDS Messages® among Students of the University of Maiduguri, Nigeria
(Department of Mass Comnunication, Nasarawa State University, Keffi, 2018-11-02) Jibril, Abubakar; Suleiman, Garba; Adamu, Abdullahi; Mohammed, Adamu
This paper examines how students of the University of Maiduguri access and utilise Internet-mediated HIV/AIDS messages and what impact the messages have on them. The study used survey, with questionnaire as the major instrument . for data collection. Findings from the study show that Internet-mediated HIV/AIDS messages could be useful in mitigating the spread of the disease but that such messages alone cannot create adequate advocacy against the scourge. This explains why HIV/AIDS has continued to increase in the study area despite the plethora of media campaign messages against it. Based on this, we conclude that the mere presentation of HIV/AIDS advocacy campaign messages through the Internet or ICT would not be enough to stop the spread of HIV/AIDS in the study area. It is therefore recommended that other familiar interpersonal communication strategies should be applied to further convince people to adopt the desired attitudinal change necessary for preventing the spread of the disease.
Open Access
ADOPTION AND APPLICATION OF NEW MEDIA TECHNOLOGIES BY JOURNALISTS IN CHANNELS TELEVISION AND NASARAWA BROADCASTING SERVICE (NBS)
(Department of Mass Communication, Nasarawa State University Keffi, 2023-12-11) Adamu, Abdullahi; Aminu, Jamila; Salisu, Yakubu Mohammed
The advent of New Media has brought drastic change and transformation in media practices, outlets and principles all around the world. Media Practitioners have learnt to blend into the resultant global village created by the online communication while others have lamented over its negative implications on mass communication practices and practitioners alike. This study examines the adoption and application of new media technologies by Journalists in Channels Television and Nasarawa Broadcasting Services (NBS). Anchored on Social Development Theory, the study adopts a survey research design with questionnaire as the data gathering instrument. The study found that 90% of journalists in Channels TV and NBS frequently use new media technologies in the course of carrying out their duties. The study also found that despite the claim by respondents to efficiently use new media technologies, challenges ranging from poor technical know-how and non-availability of requisite gadgets constitutes major impediment to the efficient use of new media technologies in the stations. The study recommends amongst others, that Broadcast industry should help train their IT personnel in order to compete, and catch up with the rapidly and swiftly changes in new technologies and Broadcast media journalists should also be given proper orientation on the need to be proficient in the use of new media for broadcasting as this will go along way in improving the quality of broadcast out of both government and private stations in Nigeria.
Open Access
ADVERTISEMENT AS A STRATEGIC MARKETING TOOL FOR TOURISM DEVELOPMENT IN NIGERIA: A STUDY OF ENUGU STATE
(Department of Mass Communication, Nasarawa State University Keffi, 2024-01-17) Eze, Uchenna Hyginus; Adamu, Abdullahi; Samuel, Atuluku Andrew
This study examined the strategic role of advertising as a marketing template in the development of tourism in Enugu state. The study raised four specific objectives: To find out how strategic advertising has stimulating economic development through dissemination of products and sendees information to the target audience and to identify the major challenges that lead to gradual reduction ofthe activities of Enugu state tourism board. Following this, four researcher questions were asked to guide the study. Survey research design/method was used, to carry out the study and a sample of400 respondents were selected through Taro Yamani sampling formula and probability sampling technique was adopted while multi-stage sampling was use via clustering and simple random sampling. The study found that: strategic advertising role has not been felt to have significantly contributed to the dissemination of products and services information to the target audience; that strategic advertising could significantly stimulated demands to the Enugu tourism board since only few customers has patronize the firm in the absence of advertising; that Enugu State Tourism Board is faced with significant challenges that lead to gradual reduction of the activities such as total neglect ofthe sector among others and that advertising has not significantly stimulated economic development through tourism in Enugu state. Thus, the study recommended that Enugu tourism board should use strategic advertising as a means of disseminating products and services information to the target audience among others.
Open Access
Assessment of Corporate Social Responsibility (CSR) Initiatives for Orphanages by Select Faith-Based Organisations in Nigeria
(Department of Mass Communication, Nasarawa State University Keffi, 2024-03-01) Adamu, Abdullahi; Josiah, Sabo Kente; Muhammad, Rabiu S.
Corporate social responsibility (CSR) is an increasingly important aspect of business operations, with companies recognising the impact they can have on society beyond their bottom line. In Nigeria, where poverty levels appear high and the number of orphaned children in need of care and support is substantial, faith-based organisations play a significant role in providing for these vulnerable populations. These organisations often run orphanages and other charitable initiatives as part of their CSR efforts, seeking to fulfill their religious obligations to help those in need. Objective: To assess the CSR initiatives of select faith-based organisations in Nigeria that are involved in supporting orphanages. Method: Literature review and case study methods were adopted. Results: The case study analysis reveals various CSR initiatives implemented by FBOs in the country which include provision of basic needs, health care services, and educational support. Conclusion: The conclusion drawn from this study underscore the positive impact of CSR initiatives on orphanages and the communities they serve. The study recommends that FBOs in Nigeria should prioritise sustainable and community-driven CSR initiatives, foster partnerships with other stakeholders, enhance transparency and accountability mechanisms and integrate monitoring and evaluation frameworks.
Open Access
BROADCASTING, VALUES PROMOTION AND THE IMPERATIVES OF SOCIOCULTURAL DEVELOPMENT IN NIGERIA
(Department of Mass Comnunication, Nasarawa State University, Keffi, 2018-06-05) Ahmad, Muhammad Auwal; Salisu, Yakubu Mohammed; Adamu, Abdullahi
Aside the basic functions of information, education and entertainment, the mass media play significant role in sociocultural development of the state through the preservation, promotion and transmission of culture from generation to generation. As channels for the dissemination of information and education, the media (particularly the broadcast sector), are in addition, used to bring about positive attitudinal changes in the society. As laid down in the Nigeria Broadcasting Code, the cardinal responsibility of broadcasting which is to inform, educate and entertain, shall not be at the expense of national interest, unity and cohesion of Nigeria's diverse sociocultural, economic, political, and religious configurations. Thus, the principal objectives of broadcasting shall be to promote generally accepted social values and norms, especially civic and social responsibilities; and to influence the society positively, setting the agenda for the social, cultural, economic, political and technological development of the nation, for the public good. Against this background, and with the use of cultural norms and agenda-setting theories, this paper justifies the argument that the institutions of mass media, if properly utilised, can contribute efficiently, especially in areas of sociocultural and political development. It also suggests that the media (particularly the broadcast sector) should endeavour to transmit programmes that will build the audience positively, as this would go a long way in enhancing the sociocultural, economic and political development of the state
Open Access
CONCEPTUALISING THE ACCESS, CONTROLAND INTRICACIES OF THE SOCIAL MEDIA IN NIGERIA
(Department of Mass Comnunication, Nasarawa State University, Keffi, 2018-12-18) Ahmad, Muhammad Auwal; Adamu, Abdullahi
The emergence of Internet technologies and subsequent development of social media platforms have rapidly changed how people communicate with one another, respond to media messages and construct narratives about themselves. While this innovation continues to bridge the communication gaps and eliminate the moderation (gatekeeping) associated with conventional media, members of the audience have in the modem day, become not only passive receivers, but active participants in the creation and distribution of media contents. Amidst this, current focus of communication researchers is tilted towards exploring the potential of social media to contribute in influencing the socioeconomic and political settings of the society in positive or negative directions. However, this paper examines the excessive freedom associated with the access and use, among other features of social media, with the view to understanding the obvious implications posed by this innovation to societal wellbeing. While there are no convincing reasons indicating, however, that the internet and social media usage are beyond regulation, the paper concludes that there is the need to moderate the pattern of^users’ interaction on the platform, so as to reduce its potential of igniting physical conflict among the diverse population of Nigeria.
Open Access
Copy Visualization and Message Testing: A’ Panacea to Best Agency Practices, and Quality Control in Outdoor Advertising
(Department of Mass Comnunication, Nasarawa State University, Keffi, 2019-10-11) Anthony, Ogande; Adamu, Abdullahi; Chinweobo-Onuoha, Blessing N.; Abodunrin, Kemi; Samson, Benjamin
This Study on copy visualization and Message testing in outdoor advertising assess the importance of advertising copy visualization and message testing to improve best agency practices and ensure quality control in outdoor advertising in Nigeria.
Open Access
EFFECT OF ADVERTISING MEDIA ON CONSUMER BUYING BEHAVIOUR FOR MADE IN NIGERIA SHOES IN PLATEAU STATE, NIGERIA
(Department of Mass Comnunication, Nasarawa State University, Keffi, 2019-12-14) Adamu, Abdullahi; Abubakar, Idris Ayokanmi; Suleiman, Garba
This study investigates the effect of advertising media on consumer buying behaviour for made in Nigeria Shoes in Jos Metropolis which comprises Jos North and Jos South L.G.A in Plateau State ofNigcria. The specific objectives of the study are to assess the influence of print media, billboards advertising, electronic media advertising and social media on consumer buying behaviour for made in ••Nigeria Shoes. The data collection period is 20I9and survey research design was used for this study. The population of the study is 419,221 and the sample size is 400. The sample size was determined using Taro Yamane formula, 'flic study employed convenience sampling technique for selecting the participants of the study. Ordinary Least Square technique of analysis was adopted for the study. The study found that print media advertising, electronic media advertising and social media advertising have significant positive influence on consumer buying behaviour for made in Nigeria shoes in Jos Metropolis while billboard advertising has no significant influence on consumer buying behaviour for made in Nigeria shoes in Jos Metropolis. Based on these findings, the study concludes that advertising media are effective tools towards influencing consumer buying behaviour for made in Nigeria Shoes in Plateau Stale. The study recommends that manufacturers of made in Nigeria shoes should explore advertising for their products through the use of newspaper and magazines as it is an effective means of increasing consumer buying behaviour for their products.
Open Access
Evaluation of Rhetorical Triangle in Reinforcing Brand Reputation in Business
(Department of Mass Communication, Nasaraw State University Keffi, 2023-03-20) Anthony, Ogande; Ubong, Bassey Andrew; Adamu, Abdullahi
This study entitled "Evaluation of Rhetorical Triangle Reinforcing Brand Reputation in Business"
Open Access
EVALUATION OF THE PROFESSIONALISM IN PUBLIC RELATIONS PRACTICES AMONG SELECTED ORGANIZATIONS IN NASARAWA STATE
(Department of Mass Communication, Nasarawa State University Keffi, 2023-11-01) Adamu, Abdullahi; Tata, Zuwaira; Eze, Uchenna Hyginus
Open Access
IMPACT OF WEB 2.0 ON MEDIA INDUSTRY: OPPORTUNITIES, CHALLENGES, AND EMERGING TRENDS
(Department of Mass Communication, Nasarawa State University Keffi, 2023-07-03) Garba, Suleiman; Adamu, Abdullahi; Sabo, Safina Sanusi
This paper investigated the impact of Web 2.0 on the media industry, which have led to the democratization of content creation and distribution, as well as the emergence of innovative content delivery methods. Traditional media outlets, such as television, radio, and newspapers, are being challenged by new approaches such as podcasting, webcasting, and streaming, which offer faster, more targeted, and interactive content delivery with a higher degree of customization. The interactive nature of Web 2.0 has also opened up opportunities for content creators to generate revenue through advertising, sponsorships, and subscriptions. However, the adoption of these novel approaches presents both challenges and opportunities, which this paper explores in terms of their applications, benefits, and drawbacks. The study utilized the theoretical framework of technological determinism as its anchor, and employed a conceptual analysis method that drew upon relevant existing literature. The conclusion emphasizes the importance of staying informed about emerging trends and opportunities to maintain a sustainable and audience-focused media landscape. Media professionals and organizations need to adapt to the changing dynamics of the industry by embracing new technologies and exploring innovative ways to engage with their audiences. Among other recommendations, it is advised that the media industry acknowledges and harnesses the potential of Web 2.0 to leverage these opportunities for enhancing content delivery, broadening their audience reach, and creating new revenue streams.
Open Access
Media and Political Electioneering: A Study of Nasarawa State 2019 General Elections
(Department of Mass Comnunication, Nasarawa State University, Keffi, 2020-09-19) Abimiku, Monday Sunday; Adamu, Abdullahi; Salisu, Yakubu Mohammed
Social media has been used by governments in modem democracy to involve citizens in decision-making process, and the civil society use the social media to engage people in specific issues of national and political interest. However, social media is employed to widen political participation by helping citizens to communicate with their representatives and with each other. Arguably, this political communication is most important during election campaigns when political parties and candidates seek to mobilize citizens and persuade them to vote for a party or candidate. The 2019 general elections witnessed a remarkable use of social media as a political communication tool in Nigeria. Three major issues underline the tremendous use of social media tools during the 2019 elections. Firstly, the use of social media in Nigeria’s 2019 Elections reflects a global trend towards “internet elections” or “e-electioneering” (McNamara, 2008).
Open Access
NEWS COMMERCIALISATION and NEWS CREDIBILITY IN SELECTED RADIO STATIONS IN NASARAWA STATE
(Department of Mass Communication, Nasarawa State University keffi, 2021-03-06) Adamu, Abdullahi; Eze, Uchenna Hyginus; Anzaku, Zainab
This study investigated the influence of news commercialisation on news credibility in selected radio stations in Nasarawa State. The study employed cross-sectional survey research design. The selected radio stations were Nasarawa Broadcasting Services, Lafia, Auction FM, Akwanga and Maloney FM, Keffi. Taro Yamanè's formula was used to arrive at the sample size of 400. The study utilized structured questionnaire to collect primary data for the study. The study concludes that news policy truly and actually exists to a greater extent in broadcast stations in Nasarawa State. Likewise, the study concludes that news commercialisation affects objectivity and balance in news reporting in Nasarawa State. The study therefore, recommends that there is need for National Broadcasting Commission to confirm that journalism as it is being practiced from time to time is in line with the ethics of the profession. News should not be based on the amount of money one has to pay, but rather, it should be based on the newsworthiness of the event. After all, it is the duty of the journalist to watch over the society and report back to the society
Open Access
PERCEPTION OF EDITORIAL POLICIES OF SELECT NIGERIAN NEWSPAPERS AMONG NASARAWA STATE UNIVERSITY ACADEMICS
(Department of Mass Communication, Nasarawa Nasarawa State University Keffi, 2023-07-09) Adamu, Abdullahi; Tahiru, Halima; Inobemhe, Kelvin
The study “Perception of editorial policies of select Nigerian newspapers among Nasarawa State University academics” sought to gauge the perceptions of academic staff of NSUK on the editorial policies of Daily Trust and Daily Champion newspapers. Survey research was the design for the study and the instrument for data gathering was the Questionnaire. Study instruments were personally distributed to a sample of 250 academics with 100% percent retrieval and the data analysed to arrive at the findings. Among many others, the study found that there is open display of sentiments in the editorials of the newspapers. On the basis of the findings, the study concludes that for the sentiments to be glaring, it means there is editorial policy at Daily Trust and Daily Champion - but that sentiments and biases are visible in their publication.
Open Access
SOCIAL MEDIA MISINFORMATION AND THE SPREAD OF FAKE NEWS ON THE OUTBREAK OF COVTD-19 IN NIGERIA
(Department of Mass Comnunication, Nasarawa State University, Keffi, 2020-12-11) Salisu, Yakubu Mohammed; Jayeola, Abdulafeez Temidayo; Isah, Sani Yusuf; Adamu, Abdullahi
Misinformation and fake news on the social media are fundamental media issues of our contemporary. No doubt, social media has played and is still playing a ‘£ * tremendous role in disseminating fake news and thereby misinforming and creating confusion and tension of colossal magnitude among the general public. Through the social media, fake news spread far and wide and across national boundaries, leaving millions of people at its peril. Hence, this paper seeks to look at the chief factors that aid in the spread of fake news in Nigeria by the social media especially during the outbreak of the dreaded and deadly COVID-19 pandemic. Secondary sources were used as a method of the study. It further reviews literature related to the study from different scholars and researchers where it establishes that social media (Facebook, Whatsapp, Twitter) are the major vehicles of fake news in Nigeria. The paper concludes that the profession of journalism is fast losing its integrity to the increasing spread of fake news and misinformation on the social media. Amongst others, the paper recommends that the government should establish traditional and social media monitoring operations to build hard data-based records , of incidents and profile perpetrators as this will check the rising spread of fake news through the social media.
Open Access
Social Media Technologies, Knowledge and Utilization among Undergraduates of Nigerian Universities: A Study of Enugu State University of Science and Technology
(Department of Mass Communication, Nasarawa State University Keffi, 2022-09-24) Eze, Uchenna Hyginus; Adamu, Abdullahi; Ogbodo, Daluchukwu
In this study, he researchers set out to work on four specific research objectives. These include: determining the nexus between the undergraduate’s social networking knowledge level and technological utilization ability; Identifying the major factors that prompted the use of social networking sites among undergraduate’s; Examining the relationship between social networking sites usage and academic input of the undergraduates and investigating the impact of the social networking sites on the learning behaviour of undergraduates. The study used questionnaire to collect the primary data, while the secondary data were sourced from textbooks, journals, magazine, and the Internet etc. A sample of 400 people was drawn from the undergraduates of Enugu State University of Science and Technology, ESUST. The emanating data were analyzed using simple percentages, tables and charts. Four hypotheses were formulated and tested with Chi-square dependency test and correlation. The study found that the knowledge of social media technological is high among undergraduates. Also, it further discovered that knowledge not found in the classroom is a major factor contributing to the use of social media among undergraduates among other findings. It, therefore, recommended thus; that access to new media should be made available to all Nigerian Universities through provision of free Wi-Fi; those new media gadgets such as iPad, Laptops and Palmtop should be given to students at the point of registration and payable through deduction from school fees. That Nigerian Universities should incorporate Information and Communication Technology (ICT) modes of teaching and learning into the tertiary education system so as to enhance students’ skills, which will enable them meet the global standard of learning

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