Copy Visualization and Message Testing: A’ Panacea to Best Agency Practices, and Quality Control in Outdoor Advertising
Date
2019-10-11
Journal Title
Journal ISSN
Volume Title
Publisher
Department of Mass Comnunication, Nasarawa State University, Keffi
Abstract
This Study on copy visualization and Message testing in outdoor advertising assess the importance of advertising copy visualization and message testing to improve best agency practices and ensure quality control in outdoor advertising in Nigeria.
Description
Keywords
VisuaiizatibnjQutdod^^VlessageTesting,' Advertising, Digital Media Advertizing, Popular Culture, Nigerian Youths