Copy Visualization and Message Testing: A’ Panacea to Best Agency Practices, and Quality Control in Outdoor Advertising
| dc.contributor.author | Anthony, Ogande | |
| dc.contributor.author | Adamu, Abdullahi | |
| dc.contributor.author | Chinweobo-Onuoha, Blessing N. | |
| dc.contributor.author | Abodunrin, Kemi | |
| dc.contributor.author | Samson, Benjamin | |
| dc.date.accessioned | 2023-12-14T08:42:06Z | |
| dc.date.available | 2023-12-14T08:42:06Z | |
| dc.date.issued | 2019-10-11 | |
| dc.description.abstract | This Study on copy visualization and Message testing in outdoor advertising assess the importance of advertising copy visualization and message testing to improve best agency practices and ensure quality control in outdoor advertising in Nigeria. | en_US |
| dc.identifier.uri | https://keffi.nsuk.edu.ng/handle/20.500.14448/6597 | |
| dc.language.iso | en | en_US |
| dc.publisher | Department of Mass Comnunication, Nasarawa State University, Keffi | en_US |
| dc.subject | VisuaiizatibnjQutdod^^VlessageTesting,' Advertising | en_US |
| dc.subject | Digital Media Advertizing, Popular Culture, Nigerian Youths | en_US |
| dc.title | Copy Visualization and Message Testing: A’ Panacea to Best Agency Practices, and Quality Control in Outdoor Advertising | en_US |
| dc.title.alternative | Impact of Digital Media Advertising on the. Pop Culture of NigerianYouths | en_US |
| dc.type | Other | en_US |