(Department of Mass Comnunication, Nasarawa State University, Keffi, 2019-10-11) Anthony, Ogande; Adamu, Abdullahi; Chinweobo-Onuoha, Blessing N.; Abodunrin, Kemi; Samson, Benjamin
This Study on copy visualization and Message testing in outdoor advertising assess the importance of advertising copy visualization and message testing to improve best agency practices and ensure quality control in outdoor advertising in Nigeria.