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Browsing Articles by Subject "Adoption"

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    ADOPTION AND APPLICATION OF NEW MEDIA TECHNOLOGIES BY JOURNALISTS IN CHANNELS TELEVISION AND NASARAWA BROADCASTING SERVICE (NBS)
    (Department of Mass Communication, Nasarawa State University Keffi, 2023-12-11) Adamu, Abdullahi; Aminu, Jamila; Salisu, Yakubu Mohammed
    The advent of New Media has brought drastic change and transformation in media practices, outlets and principles all around the world. Media Practitioners have learnt to blend into the resultant global village created by the online communication while others have lamented over its negative implications on mass communication practices and practitioners alike. This study examines the adoption and application of new media technologies by Journalists in Channels Television and Nasarawa Broadcasting Services (NBS). Anchored on Social Development Theory, the study adopts a survey research design with questionnaire as the data gathering instrument. The study found that 90% of journalists in Channels TV and NBS frequently use new media technologies in the course of carrying out their duties. The study also found that despite the claim by respondents to efficiently use new media technologies, challenges ranging from poor technical know-how and non-availability of requisite gadgets constitutes major impediment to the efficient use of new media technologies in the stations. The study recommends amongst others, that Broadcast industry should help train their IT personnel in order to compete, and catch up with the rapidly and swiftly changes in new technologies and Broadcast media journalists should also be given proper orientation on the need to be proficient in the use of new media for broadcasting as this will go along way in improving the quality of broadcast out of both government and private stations in Nigeria.