Browsing by Author "Anthony, Ogande"

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    Broadcast Media Coverage of Genetic Disorder Counselling in Nigeria
    (Department of Mass Communication, Nasarawa State University Keffi, 2019-03-03) Ezeanoikwa, Andrea N.F.; Anzaku, Zainab; Anthony, Ogande; Nyiyongu, Charles Ngusha
    Health as “a state of complete physical, mental, and social well-being is not merely the absence of disease”. In Nigeria, most of genetic disorders are not properly understood and this leads to divorces. The aim of this study is to expose the needfor broadcasting media to be covering the counselling sessions on non-genetic disorder bearing in mind the features of radio and television, it will go a long way to stop breaking up ofm arriages because of ignorance and limited resources to the citizens they do not know that counselling sessions are held to manage the situation. Using the survey method 100 individuals between the ages of 16-45 were randomly selected for evaluation of genetic disorder counselling awareness. Questionnaires were taken to hospitals, Asokoro District Hospital Abuja and Federal Medical Centre Keffi, Nasarawa State. From this it was discovered that 80% of the respondents showed that they were not aware that these Hospital offer such services and individuals exposed to counselling agreed that genetic counselling would help in prevention of genetic diseases. Among other things the researcher recommended that broadcast media should take it as a duty to keep citizens on the awareness, counselling sessions on genetic disorder to ease their anxiety.
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    The Communication Discipline and Research Interests for the 21st Century: The Nigerian Perspective
    (Department of Mass Communication, Nasarawa State University Keffi., 2018-01-01) Akaase, Ter Moses; Anthony, Ogande
    This paper examines the situation where communication as a broad discipline is being limited by National Universities Commission benchmark for communication education in Nigeria. The paper recognizes that most approaches on communication in our society are geared towards mass communication media messages only.
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    Copy Visualization and Message Testing: A’ Panacea to Best Agency Practices, and Quality Control in Outdoor Advertising
    (Department of Mass Comnunication, Nasarawa State University, Keffi, 2019-10-11) Anthony, Ogande; Adamu, Abdullahi; Chinweobo-Onuoha, Blessing N.; Abodunrin, Kemi; Samson, Benjamin
    This Study on copy visualization and Message testing in outdoor advertising assess the importance of advertising copy visualization and message testing to improve best agency practices and ensure quality control in outdoor advertising in Nigeria.
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    Evaluation of Rhetorical Triangle in Reinforcing Brand Reputation in Business
    (Department of Mass Communication, Nasaraw State University Keffi, 2023-03-20) Anthony, Ogande; Ubong, Bassey Andrew; Adamu, Abdullahi
    This study entitled "Evaluation of Rhetorical Triangle Reinforcing Brand Reputation in Business"
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    Farmers’ Knowledge and Adoption of Agricultural Innovation Programmes on Taraba Radio Service (90.7 FM), Jalingo, Nigeria
    (Department of Mass Communication, Nasarawa State University Keffi., 2017-11-11) Akaase, Ter Moses; Anthony, Ogande
    This study set oat to investigate the knowledge and adoption of agricultural innovations by farmers in Taraba State. Survey was used as the research design, while questionnaire was used as the instrument of data collection. Findings showed that Taraba Radio Service (90.7 FM) has been actively involved in the dissemination of agricultural innovations programmes; such innovations include improved variety of seeds, soil selection and application of fertilizers of various types, preservation methods, judicious distribution of crops, as well as, livestock farming and fish culture. Findings further showed that the farmers have adopted some of the farming techniques they have learnt on Taraba Radio Service (90.7 FM). Based on the findings, it was concluded that the farmers know about the agricultural innovation programmes and have adopted the techniques learnt to a great extent. It was, therefore, recommended, among others, that for higher achievements in agricultural sector through the broadcast media, there should be a policy initiative to expand the broadcast media, especially radio and integrate the other media involved in agricultural information with radio for more adoption of agricultural innovations and development in Taraba State and indeed the entire nation.
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    Marketing Methods In Organisations: Lessons In Management
    (Department of Mass Communication, Nasarawa State University Keffi., 2016-02-15) Anthony, Ogande
    This paper attempts to espouse the contribution of technology application in public relations practice to enhance marketing goal of an organization. Using secondary research method, the paper establishes the immense benefits of technology mediated communication especially SEO and RSS in adding value to marketing goal of organization if properly utilized by public relations efforts. The paper recommends a more robust customer and investor relations as important first steps in marketing communication activities; adequate investments in information communication technology in organizations to increase productivity and business growth
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    Use of Interview as a tool in 21st Century Communication Research: Problem and Prospects
    (Department of Mass Communication, Nasarawa State University Keffi., 2018-01-01) Akaase, Ter Moses; Anthony, Ogande; UkamIvi, Ngwu