Marketing Methods In Organisations: Lessons In Management
Date
2016-02-15
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Department of Mass Communication, Nasarawa State University Keffi.
Abstract
This paper attempts to espouse the contribution of technology application in public relations practice to enhance marketing goal of an organization. Using secondary research method, the paper establishes the immense benefits of technology mediated communication especially SEO and RSS in adding value to marketing goal of organization if properly utilized by public relations efforts. The paper recommends a more robust customer and investor relations as important first steps in marketing communication activities; adequate investments in information communication technology in organizations to increase productivity and business growth
Description
Keywords
Public Relations, New Media, Technology Mediated, Marketing Communication
Citation
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