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Browsing Articles by Author "Ahmad, Muhammad Auwal"

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    BROADCASTING, VALUES PROMOTION AND THE IMPERATIVES OF SOCIOCULTURAL DEVELOPMENT IN NIGERIA
    (Department of Mass Comnunication, Nasarawa State University, Keffi, 2018-06-05) Ahmad, Muhammad Auwal; Salisu, Yakubu Mohammed; Adamu, Abdullahi
    Aside the basic functions of information, education and entertainment, the mass media play significant role in sociocultural development of the state through the preservation, promotion and transmission of culture from generation to generation. As channels for the dissemination of information and education, the media (particularly the broadcast sector), are in addition, used to bring about positive attitudinal changes in the society. As laid down in the Nigeria Broadcasting Code, the cardinal responsibility of broadcasting which is to inform, educate and entertain, shall not be at the expense of national interest, unity and cohesion of Nigeria's diverse sociocultural, economic, political, and religious configurations. Thus, the principal objectives of broadcasting shall be to promote generally accepted social values and norms, especially civic and social responsibilities; and to influence the society positively, setting the agenda for the social, cultural, economic, political and technological development of the nation, for the public good. Against this background, and with the use of cultural norms and agenda-setting theories, this paper justifies the argument that the institutions of mass media, if properly utilised, can contribute efficiently, especially in areas of sociocultural and political development. It also suggests that the media (particularly the broadcast sector) should endeavour to transmit programmes that will build the audience positively, as this would go a long way in enhancing the sociocultural, economic and political development of the state
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    CONCEPTUALISING THE ACCESS, CONTROLAND INTRICACIES OF THE SOCIAL MEDIA IN NIGERIA
    (Department of Mass Comnunication, Nasarawa State University, Keffi, 2018-12-18) Ahmad, Muhammad Auwal; Adamu, Abdullahi
    The emergence of Internet technologies and subsequent development of social media platforms have rapidly changed how people communicate with one another, respond to media messages and construct narratives about themselves. While this innovation continues to bridge the communication gaps and eliminate the moderation (gatekeeping) associated with conventional media, members of the audience have in the modem day, become not only passive receivers, but active participants in the creation and distribution of media contents. Amidst this, current focus of communication researchers is tilted towards exploring the potential of social media to contribute in influencing the socioeconomic and political settings of the society in positive or negative directions. However, this paper examines the excessive freedom associated with the access and use, among other features of social media, with the view to understanding the obvious implications posed by this innovation to societal wellbeing. While there are no convincing reasons indicating, however, that the internet and social media usage are beyond regulation, the paper concludes that there is the need to moderate the pattern of^users’ interaction on the platform, so as to reduce its potential of igniting physical conflict among the diverse population of Nigeria.