UNDERSTANDING MARKETING MIX IN INFORMATION SERVICE PROVISION OF NASARAWA STATE UNIVERSITY LIBRARIES: A PRACTICAL APPROACH
| dc.contributor.author | Maifata, Mu'azu Nurudeen | |
| dc.date.accessioned | 2023-12-13T08:31:47Z | |
| dc.date.available | 2023-12-13T08:31:47Z | |
| dc.date.issued | 2016-09-12 | |
| dc.description.abstract | Marketing of library products and services in Nasarawa state university libraries is essential to create awareness and utilization of the library resources. This paper defines the concept of marketing and enumerates various methods of marketing practice in order to demystify marketing for NSUL librarians. NSUL libraries have all types of collections for users and these require marketing to attract customers. This paper suggested practical solutions, ways and means of marketing the Nasarawa state university library products and services. | en_US |
| dc.identifier.citation | Akin, A.O. & Ajayi, P.O. (2008). Students Utilization of Academic Libraries in Nigeria: A Study of Federal University of Technology, Akure between 2001-2005. Asian Journal of Information Technology. 7 (No.5), 172-174 AMA (2013) Adopt New Definition of Marketing, Marketing News, September, 15. https://www.ama.org/AboutAMA/Pages/Definition-of-Marketing.aspx (accessed November, 30, 2015). Anderson, A., & Jack, S. (2008). Role Typologies for Enterprising Education: The Professional Artisan? Journal of Small Business and Enterprise Development, 15 (2), 259-273. | en_US |
| dc.identifier.uri | https://keffi.nsuk.edu.ng/handle/20.500.14448/4503 | |
| dc.language.iso | en | en_US |
| dc.publisher | Department of Library and Information Science, Nasarawa State University, Keffi. | en_US |
| dc.title | UNDERSTANDING MARKETING MIX IN INFORMATION SERVICE PROVISION OF NASARAWA STATE UNIVERSITY LIBRARIES: A PRACTICAL APPROACH | en_US |
| dc.type | Article | en_US |