UNDERSTANDING MARKETING MIX IN INFORMATION SERVICE PROVISION OF NASARAWA STATE UNIVERSITY LIBRARIES: A PRACTICAL APPROACH
Date
2016-09-12
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Department of Library and Information Science, Nasarawa State University, Keffi.
Abstract
Marketing of library products and services in Nasarawa state university libraries is essential to create awareness and utilization of the library resources. This paper defines the concept of marketing and enumerates various methods of marketing practice in order to demystify marketing for NSUL librarians. NSUL libraries have all types of collections for users and these require marketing to attract customers. This paper suggested practical solutions, ways and means of marketing the Nasarawa state university library products and services.
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Citation
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