Assessment of the Impact of Business Communication on Organizational Performance inNasarawa Stae, Nigeria

The purpose of this study was to assess the impact of business communication on organizational performance in Nasarawa State, Nigeria. In business, message is conveyed through various channels of communication, including internet, print (publication), radio, television, etc. Whether or not significant change(s) results in the performance of an organization as a result of business communication is yet to be empirically established. This study, therefore, was carried out to investigate the relationship between business communication and organizational performance in Nigeria (a less developed economy) using a contextualized and literature based research instrument to measure the application of the investigated “constructs”. Using the survey method, the study obtained sample data from 100 small and service businesses operating in Nasarawa State of Nigeria. The research instrument showed encouraging evidence of reliability and validity. Data were analyzed using descriptive statistics, percentages and t- test analysis. The study found that effective business communication is emphasized to a reasonable extent in the surveyed Nasarawa state business. However, the 'level of emphasize' is a question of degree. It was also found that the extent of practices of effective business communication, were related to the category of business and its size. The research findings are limited to some extent by the confounding effect of variations within and between business types of an organization.