NIGERIAN YOUTHS AND THE IMPERATIVE OF MEDIA LITERACY
| dc.contributor.author | Akaase, Ter Moses | |
| dc.contributor.author | Simon, Reazanyi Sheyigari | |
| dc.contributor.author | Geofrey, Musa | |
| dc.contributor.author | Alkali, Madaki | |
| dc.date.accessioned | 2023-12-14T08:42:21Z | |
| dc.date.available | 2023-12-14T08:42:21Z | |
| dc.date.issued | 2018-03-01 | |
| dc.description.abstract | Media usage constructively is a principle to understanding media messages; indeed it’s a useful principle for sustainable development in Nigeria. Hence, this paper attributes the rudiments for its enhancement. It states that media plays a central role in social transformation of a society and also functions as a moderator of public behavior. The paper highlights major points in tackling media knowledge to Nigerian youths; the concept of Media literacy, Nigerian youth and Media messages were reviewed. It further reviewed literature related to the study from various scholars where it establishes media education around the world and Nigeria context. The paper states that, several theories have been propounded to highlights the interrelationship between social change and media literacy. Some of these theories as identified in the paper include individual difference theory, social influence theories and media system dependency. These theories consider mass media as a significant social power that is able to shape and legitimize norms and personal beliefs. The paper concludes that lobbying at all government level is necessary to keep the attention of policy makers and to encourage lawmakers to provide the required funding for media education among youth and school children. | en_US |
| dc.identifier.citation | Acholonu, R. (2010). The Perceptual Impact of Heros and Villains in Nigeria Home video among Secondary School Students in Enugu. A paper presented at the Society Nigeria Theater Arts conference (SONTA2010) on Culture and Re-Imaging Nigeria. Keffi, Nasarawa State. Amini A (2013). Cooperation, A way towards the healthy society. Cooperation Ministry Publications. Bazalgette, C. (1992). Media Education: Teaching English in the National Curriculum;:. Series. London: Hodder and Stroughtan. ; • Benjamin, J. (2003). Personal Communication. Telemedia 38 (1) 4-8. • Devort, E. (2002). New Di&ctions: Media Education World wide. London: British Film institute. Dominick, B. (2001). Creative Activities in Media Social Communication. New York:. Seabury. | en_US |
| dc.identifier.uri | https://keffi.nsuk.edu.ng/handle/20.500.14448/6619 | |
| dc.language.iso | en | en_US |
| dc.publisher | Department of Mass Communication, Nasarawa State University Keffi. | en_US |
| dc.subject | Nigerian Youth, Media Message and Media Literacy. | en_US |
| dc.title | NIGERIAN YOUTHS AND THE IMPERATIVE OF MEDIA LITERACY | en_US |
| dc.type | Article | en_US |