IN SEARCH OF MORE READERS AND HIGHER PROFITS: THE TREND TOWARDS TABLOID JOURNALISM

The growing complexity of life (falling real income, daily struggle for existence etc) makes life more hectic. This situation leaves insufficient time for newspaper reading andfull digestion ofcommentaries andfeatures offered by newspapers. Even those who care to concentrate rarely have enough time to cope with the news deluge. Additionally, the influence of the cinema and allied entertainment continues to draw people away from books, newspapers and magazines that require time and effort to read. These reasons combine to make newspaper readership superficial or even indifferent. Newspapers, operating in an intensely competitive environment, know they exist on the goodwill of readers. Therefore, Tabloids, by connecting with the people, humanising their news and serving their stories entertainingly, are winning. And their big rival, the Broadsheets or Qualities, are copying. This paper examines how.