EFFECT OF COMMUNITY RELATIONS TO CORPORATE IMAGE OF MTN NIGERIA LIMITED: A STUDY OF SELECTED SCHOOL PROJECTS IN ABAJI AND GWAGWALADA AREA COUNCIL OF THE FCT

This research work titled: Effect of Community Relations to Corporate Image of NTN Nigeria Limited: A Study of selected school Projects in Abaji and Gwagwalada Area Councils of the FCT is interested in seeing how public relations practice could be used to establish and sustain mutual relationship, understanding, acceptance, confidence and goodwill among host communities using NTN Nigeria Limited in carrying out the research, the simple random sampling method was used and The instrument adopted for the study was the questionnaire. This was to allow the respondent answer the question sufficiently from the company’s standpoint of the study. From the analysis of the collected data, the researcher came up with the following findings: That community relations practice, if properly and effectively applied can help the MTN build and maintain their corporate image in the eyes of their host community. That serious and aggressive community relations is needed to restore the public confidence in the minds of the host communities. From the above findings, the researcher recommends that MTN Nigeria Limited shall increase their volume of community relations efforts in the area of projects and sponsorship as noticed in Abaji and Gwagwalada. This will rapidly help reduce suspicion, falsehood and thereby creating and sustaining mutual understanding and relationship with their host communities.