Thesis and Dissertations

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Open Access
PUBLIC RELATIONS AND CORPORATE IMAGE OF THE NIGERIA ARMY: ASSESSMENT OF 1 MECHANIZED DIVISION KADUNA.
(Department of Mass Communication, Nasarawa State University Keffi., 2019-07-14) Abdullahi, Faiza.
Open Access
INFLUENCE OF NEWS COMMERCIALIZATION ON NEWS CREDIBILITY IN SELECTED RADIO STATIONS IN NASARAWA STATE
(Department of Mass Communication, Nasarawa State University Keffi., 2019-08-12) Abdullahi, Adamu.
This study investigates the influence of news commercialization on news credibility in selected radio stations in Nasarawa State. The study employed cross-sectional survey research design. The selected radio stations are Nasarawa Broadcasting Services−Lafia, Auction FM−Akwanga and Maloney FM−Keffi. These radio stations were selected to cover the three (3) senatorial zones in the state. The population of this study constitutes the staff, management and audience of these radio broadcasting stations. This study adopts proportional sampling techniques. The choice of this technique is based on the fact that the population of the study is infinite. However, only those audiences who listen to the various radio stations are to be purposively selected. The sample size is aimed at using Taro Yamanès formula to arrive at the sample size of 400. The study utilized structured questionnaire to collect primary data utilized for the study. The type of the questionnaire used is the Likert scale questionnaire, specifically, the four (4) point Likert scale. The reliability of the instrument is tested using pilot study. This is done by conducting a pre−test on the response from the pilot study. The method of data collection to be used in this study is the primary source. The data collected were analyzed using frequency counts and simple percentages. The study found that the policy of news commercialization truly and actually exists to a greater extent in broadcast stations in Nasarawa State. Also, the study revealed that news commercialization affects objectivity and balance in news reporting in radio stations in Nasarawa State. It was likewise discovered that news commercialization affects the contents of news reportage negatively in Nasarawa State. The study concludes that news policy truly and actually exists to a greater extent in broadcast stations in Nasarawa State. Likewise, the study concludes that news commercialization affects objectivity and balance in news reporting in Nasarawa State. The study recommends that there is need for National Broadcasting Commission to confirm that journalism as it is being practiced from time to time are in line with the ethics of the profession. News should not be based on the quantity of money one has to pay rather, it should be based on the newsworthiness of the event. After all, it is the duty of the journalist to watch over the society and report back to the society.
Open Access
AUDIENCE PERCEPTION OF SELECTED NTA PROGRAMMES IN PROMOTING INDIGENOUS CULTURE OF NIGER STATE: A STUDY OF SELECTED PROGRAMMES ON NTA MINNA, NIGER STATE
(Department of Mass Communication, Nasarawa State University Keffi., 2019-07-12) Bawa, Esther Mike.
This research examined Audience perception of selected NTA programs in promoting indigenous culture of Niger State. Survey method was used for the study. Perception theory, cultural norms and social learning theory were used as frame work. Questionnaire and interview were the main instrument of data collection: simple percentage was used to analysed the data. . Analysis of the data was based on the three hundred and eighty six (386) copies of the questionnaire returned. The Focus group interview also enable the researcher have face to face discussion with the respondents, six (6) respondents were selected, 2 from each of the zones. Findings shows that, the more frequently the audience are exposed to a particular programme, the more they tend to pattern their lives according to what they watch on broadcast stations. The result obtained also shows that a good number of the audience, especially the younger generation prefare to watch western programmes than our cultural programmes, thereby causing a decline in our indigenous culture. Therefore, the research recommends that NTA Minna should put more effort in showing our indigenous cultural programmes. For further studies, this research suggest that a study should be carried out to ascertain the level of decline in our indigenous languages which are a part of our culture.
Open Access
ASSESSMENT OF PUBLIC RELATIONS STRATEGIES ON ORGANIZATIONAL PERFORMANCE: A STUDY OF DANGOTE CEMENT COMPANY OBAJANA.
(Department of Mass Communication, Nasarawa State University Keffi., 2019-07-12) Abdullahi, Halima Sadia.
The study is an assessment of Public Relations Strategies on Organizational Performance. The research adopts a survey research using both quantitative and qualitative approaches. The population of the study was staff of Dangote Cement Company Obaja. Reponses from four hundred (400) employees where analysed. The data collected was analysed using regression analysis. Findings of the study reveal that public relations strategies (consumer relations, employee relations, community relations and media relations) have positive effect on organizational performance. The research concluded that Public Relations strategies have positive effect on organizational performance. The study recommends that Dangote Cement Company should look at the relationship between the management and the employees to ensure effective organisational performance especially in the areas of sales of products through advert on television, radio, magazines; adding value to its product as a priority; and to enhanced speed of service delivery. Attention should also be given in the areas of consumer complaints and sales promotion to stimulate patronage by consumers during festive periods. The company should ensure the sustainability of its improved and effective community relations strategies to ensure organisational performance. Also provision of incentive to media houses for favourable news about the Company should be enhanced to enable effective organisational performance in Dangote Cement Company.
Open Access
APPLICATION OF ICTS IN BROADCASTING IN CHANNELS TV AND NTA ABUJA, NIGERIA
(2019-07-23) Iliyah, Deborah Hudung.
The study “Application of ICTs in Broadcasting in Channels TV and NTA Abuja” sought to review impact of ICTs engineered for the purpose of broadcast information gathering and dissemination in today’s broadcasting at NTA and Channels TV Abuja. The study introduced the concept and idea of ICTs such as Teleprompter, Internet, HD cameras, etc. with a follow up of indebt literature reviews which highlighted the views of many scholars even in the empirical section. The study was anchored on Diffusion of Innovations, and the Technological Determinism theories. Adopting the survey design approach, the purposive sampling technique was used for administering research instruments. A sample of 174 respondents was drawn from a population of 309 members of study area. Findings revealed that there is availability of basic ICTs to broadcast media practitioners, and have been highly incorporated to the extent of broadcasting media contents and beyond. On the negative side, respondents attested: plagiarism, laziness amidst others formed the negatives. Findings also revealed the possible constraints of using ICTs: media practitioners offered that lack of gadgets and infrastructure formed the major constraints, as well as cost for acquiring ICTs and both legal and ethical constraints. The study concluded that ICTs have become an integral part of the broadcast industry and the media sphere. Thus, the need for proper checks and balances on ICTs has become a must-do for both practitioners and owners of media organisations.
Open Access
EVALUATION OF PUBLIC RELATIONS IN SELECTED COMMERCIAL BANKS IN KEFFI, NASARAWA STATE
(Department of Mass Communication, Faculty Of Social Sciences Nasarawa State University, Keffi., 2021-04-01) Ayitogo, Nasir Iyima
The study evaluated the relationship between Public relations and selected commercial banks in .Keffi Nasarawa State. The major reason for the study is based on the need to ascertain the various strategies employed by commercial banks in a bid to reach out to her customers. The study is a descriptive survey design which involves the sources of data from both primary and secondary sources. It employed the use of interview and questionnaire to get required information from the staff and customers of selected commercial banks in the study while simple percentage test method of analysis was used to analyse the data gathered from the study. The findings showed that Commercial banks have reached many customers through persuasive promotion of her products/services through advert placement in the media using promotional campaign for its new products/services using T-Shirts and fez caps. It concluded that the place of public relations cannot be ignored if a bank wants to reach greater population in the society. Among other things, the study recommended that banks should make effort to reach out to the grass root level by tailoring some of their services to their benefits as this will encourage them towards long time patronage.
Open Access
EVALUATION OF ATTITUDES OF MAKURDI RESIDENTS TO SOCIAL MEDIA REPRESENTATION OF THE 2016 FLOODS
(DEPARTMENT OF MASS COMMUNICATION, FACULTY OF SOCIAL SCIENCES, NASARAWA STATE UNIVERSITY, KEFFI, 2019-05-01) Tsokar, Aondoaver Karls David
The study, Evaluation of Attitudes of Markurdi Residents to Social media representation of the 2016 Floods in Benue State ’ interrogates how the people of Makurdi with access to social media platforms responded to reports disseminated through the various channels available to them during the period, how these reports affected/shaped their perception of the disaster and the reactions thereafter. Anchored on the Uses and Gratification as well as Diffusion of Innovation theories, the survey method of data collection was used to obtain both quantitative and qualitative statistics, from a sample population size of 400 where questionnaires were administered and personal interviews conducted with government officials. Findings show that Facebook was the most used channel to disseminate the information, other channels used include whats app, Myspace, Bebo, YouTube, 2go, Viber, Blackberry Messenger, Instagram, and Naijapals. The study concludes that social media provides the platform that enables participants within and outside Benue and the immediate environment to disseminate information and share their views on important issues while remaining anonymous. The study therefore recommends a legislation to regulate responsible use of the social media be enacted, users of social media platforms should realize that people believe the information they disseminate, they should therefore be sincere, objective and development focused in their reportage of events
Open Access
CONSUMER PERCEPTION OF SELECTED PHARMACEUTICAL ADVERTISEMENTS IN NIGERIA
(Department of Mass Communication, Nasarawa State University Keffi., 2019-10-12) Clement, Irmiya.
This study examined consumer perception of selected pharmaceutical advertisements in Nigeria such as Lonart, Andrews Liver Salt and Panadol as they relate to consumer satisfaction. The study aimed at finding the effects of pharmaceutical advertisements in Nigeria. The study used the survey research method. Specifically, data were collected via questionnaire. Findings revealed that pharmaceutical advertisements in Nigeria are not completely misleading. The study also showed that pharmaceutical advertising provides consumer satisfaction. The study further unravelled that pharmaceutical advertisements are embedded with appeals. It was equally found that pharmaceutical advertising encourages self-prescription among the Nigerian public. The study concluded that pharmaceutical advertising provides satisfaction to consumers. Based on the findings, it was recommended among other things, that advertisers and sponsors of pharmaceutical advertisements should persuade and guide prospective consumers to first visit the hospital and conduct proper test before consuming any advertised medication.
Open Access
SPONSORS’ USE AND ATTITUDE TO BILLBOARD ADVERTISING AMONG SELECTED ORGANISATIONS IN NIGERIA
(DEPARTMENT OF MASS COMMUNICATION FACULTY OF SOCIAL SCIENCES NASARAWA STATE UNIVERSITY, KEFFI, 2021-04-17) Aderonke, Touju Eunice
This study, Sponsors' use and attitude to billboard advertising among selected organisations in Nigeria was embarked upon to investigate why the use of billboards by different sponsors in this digital era and social media age is still adequately in use and a probe to identify the uniqueness and reach that compels the choice for billboards as against other available marketing communication channels. The main objective of this study was to examine the factors that inform sponsors use of billboards advertising, as well as to determine the amount to which sponsors use billboard advertising despite the availability of the new and traditional media in Nigeria. The study used data collected through primary and secondary sources. The primary source was mainly from questionnaires and interviews. The questionnaires were distributed to five selected companies in Nigeria and the interview was conducted on selected managers in the same organisations with two respondents each except Glo and Orange Drugs were only one respondent was gotten. The secondary source was from the internet and the organisations. The data was collected, analysed and interpreted using charts for brevity and ease of understanding. Data from the questionnaire and interview were used to answer the research questions which led to the following findings; On the factors that motivate sponsors to use and maintain billboard for advertising in the era of new media in Nigeria, the research found that the ability of billboards to reach a mass audience, and its unique ability to remind consumers of a particular messaging thereby creating high awareness are some of the factors. Also, businesses use billboards to create local presence for consumers who do not have access to the internet and also to create more brand visibility for the target audience in that specific geographic location. On the extent to which sponsors use billboard advertising compare to other advertising on new and traditional media in Nigeria, research found that the use of Billboard has not been replaced by the advent of new media, instead both platforms work hand in hand in some cases. It is widely used to a very large extent, as it still plays a pivotal role in advertising in Nigeria. On the effects of billboard advertising on selected sponsors ’ businesses in Nigeria, research found that billboards have also helped in increasing the sales and profits for organization via its reach to multiple targeted consumers. It helps drive trial and brand loyalty in the long run.
Open Access
ONLINE JOURNALISM COVERAGE OF THE 2019 PRESIDENTIAL ELECTIONS IN NIGERIA
(Department of Mass Communication, Nasarawa State University Keffi, 2021-06-19) Ogbu, Patrick Uzoma
This study titled ‘Online Journalism Coverage of the 2019 Presidential Elections in-Nigeria5 explores how various online media reported the 2019 presidential elections in Nigeria. Bearing in mind that there is no legislation to control online news content or formal regulatory body in Nigeria, there have been several questions regarding the reliability of news and information online, as such, publishers of online news are perceived to be persons with religious and ethnic affiliations. Six theories were adopted in the course of this work, namely: New Media Theory, Persuasion Theory, Social Responsibility Theory, Agenda setting theory, Media Equation Theory and Technological Determinism Theory. In order to successfully carry out this study, content analysis methodology was adopted. The findings show that Online news media failed to give voice to minority groups/political parties that are not popular during the 2019 presidential elections in Nigeria; that the Peoples Democratic Party, (PDP) was mostly portrayed positively by online news media during the 2019 presidential elections in Nigeria; that Online news media were more interested in reporting conflict matters during the 2019 presidential elections in Nigeria; and finally, that Online news media saw Features stories as a viable reporting tool to influence the behaviour of electorates, and as a result, the outcome of the 2019 presidential elections in Nigeria. The study concludes that online media did not give fair and balanced attention to different political parties that were involved in the said elections. To this end, the study recommends that online news media should strictly abide by the principle of social responsibility theory as it would engender fair coverage of all political parties and minority groups during the future elections in Nigeria.
Open Access
EVALUATION OF ATTITUDES OF MAKURDI RESIDENTS TO SOCIAL MEDIA REPRESENTATION OF THE 2016 FLOODS
(DEPARTMENT OF MASS COMMUNICATION, FACULTY OF SOCIAL SCIENCES, NASARAWA STATE UNIVERSITY, KEFFI, 2019-05-26) Tsokar, Aondoaver Karls David
The study, Evaluation of Attitudes ofMakurdi Residents to Social media representation of the 2016 Floods in Benue State ’ interrogates how the people of Makurdi with access to social media platforms responded to reports disseminated through the various channels available to them during the period, how these reports affected/shaped their perception of the disaster and the reactions thereafter. Anchored on the Uses and Gratification as well as Diffusion of Innovation theories, the survey method of data collection was used to obtain both quantitative and qualitative statistics, from a sample population size of 400 where questionnaires were administered and personal interviews conducted with government officials. Findings show that facebook was the most used channel to disseminate the information, other channels used include whatsapp, Myspace, Bebo, YouTube, 2go, Viber, Blackberry Messenger, Instagram, and Naijapals. The study concludes that social media provides the platform that enables participants within and outside Benue and the immediate environment to disseminate information and share their views on important issues while remaining anonymous. The study therefore recommends a legislation to regulate responsible use of the social media be enacted, users of social media platforms should realise that people believe the information they disseminate, they should therefore be sincere, objective and development focused in their reportage of events.
Open Access
AWARENESS AND ATTITUDE OF BREASTFEEDING WOMEN TO FRCN’S HEALTH WATCH ON WITHIN ABUJA METROPOLIS
(DEPARTMENT OF MASS COMMUNICATION FACULTY OF SOCIAL SCIENCES NASARAWA STATE UNIVERSITY, KEFFI, 2021-07-11) Jiya, Christabel Amina
This research is set out to check the influence of FRCN’s “HEALTH WATCH” on the breastfeeding attitudes of women in Abuja, Nigeria. The main objective of the study is to investigate the influence the programme has on the breastfeeding attitudes of women in the FCT. The study also identified the challenges the women encounter as it concerns their breastfeeding attitudes. The study makes use of SPSS method in data analysis and questionnaires distributed in 3 area councils of the FCT which were randomly selected for unbiased results. Findings of the study are summarized as follows: The FRCN programme “health watch” on breastfeeding practices has a good following among nursing mothers in the Federal Capital Territory, Abuja. The programme is aired weekly and has routine followers among the nursing mothers. But some of the nursing mothers are not aware of the programme; For nursing mothers who have listened to the programme, there has been some adjustments in their attitude towards breastfeeding practices The nursing mothers have other sources like Primary Health Care centers, private hospitals, family, partners etc. among others through which such information is accessible to them There are challenges faced by the nursing mothers in the process of obtaining information on breastfeeding practices from the programme which included power supply, timing of the programme among others. The research has therefore recommended that the appropriate authorities looks into improving the challenges highlighted in the research, so as to further improve the breastfeeding attitudes of the women in the FCT. The study should also be replicated in other states of the country, as the importance of appropriate breastfeeding and its benefits cannot be overlooked.
Open Access
PRODUCT PACKAGING AND CONSUMER BUYING BEHAVIOUR OF COCA COLA AND BIGI COLA BRANDS
(DEPARTMENT OF MASS COMMUNICATION FACULTY OF SOCIAL SCIENCES NASARAWA STATE UNIVERSITY, KEFFI, 2021-06-10) Peter, Esther Ufuful
This research work, “product packaging and consumer buying behavior ” see/cs to investigate the interrelationships between product packaging and consumer buying behaviour among consumers of Coca cola and Bigi Cola brands in Nasarawa and Plateau states. The population of the study which was drawn from Nasarawa is 2,523,395 and Plataea state is 4,200,442, the sum total of the populations is 6,723,837 million people. The sample size was drawn from the population and determined by using Taro Yamane formula to determine the sample size which is 400. Survey research design was employed in carrying out the study with questionnaire as an instrument for data collection. Data collected were then analysed using the Likert 7point scale. Finding revealed that product packaging influences consumer buying behaviour of Coca cola and Bigi Cola brands in Nasarawa and Plateau states. This finding is in tandem with consumer buying behaviour theory, among other theories which this study was anchored on. Therefore, the study recommended that manufacturers of products in a competitive market should explore and experiment on product brands packaging. This is because the biggest distinction between two products is the branding and brands are the greatest assets of any business. More emphasis should be given to research in the area of brands creation through better product packaging like Coca Cola and Bigi Cola Brands. Advertisement goes beyond Jingles on radio and television or the internet; it is recommended that more attention should also be paid to ensure the quality of the products.
Open Access
PUBLIC RELATIONS EVALUATION TECHNIQUES AND MANAGEMENT OF ORGANIZATIONAL REPUTATION IN SELECTED REGULATORY AGENCIES IN NIGERIA.
(DEPARTMENT OF MASS COMMUNICATION FACULTY OF SOCIAL SCIENCES NASARAWA STATE UNIVESITY. KEFFI, 2021-06-01) Onyegbadue, Godson Uzoma
The study became necessary due to seeming public displeasure on regulation of services in electricity and telecommunications owing to obvious lapses and unsatisfactory service delivery by electricity distribution companies and telecommunication service providers. The study adopted the survey method. The study found that there are knowledge and skill-set gaps in terms of Public Relations evaluation techniques in the Public Relations practices of the Nigerian Communication Commission (NCC) and the Nigerian Electricity Regulatory Commission NERC). The research also identifies financial and budgetary constraints and lack of management appreciation as deriving from these gaps. The research concludes that there is lack of extensive use of Public Relations evaluation techniques in the management of organizational reputation at the NCC and NERC. The Study therefore recommends that specific units for Public Relations measurements and evaluation be set up in the Public relations sections of NCC and NERC while making sure that only practitioners certified by the Nigerian Institute of Public Relations are engaged to handle Public Relations and should be trained continuously to acquire modem skills.
Open Access
ASSESSMENT OF THE USE OF INFORMATION AND COMMUNICATION TECHNOLOGIES (ICTs) BY AGRIC EXTENSION OFFICERS IN COMMUNICATING AGRICULTURAL INNOVATIONS TO FARMERS IN PLATEAU AND TARABA STATE
(DEPARTMENT OF MASS COMMUNICATION FACULTY OF SOCIAL SCIENCES NASARAWA STATE UNIVERSITY, KEFFI, 2021-03-03) Reuben Useni, Patience
This study: Assessment of the use of Information and Communication Technologies by Agricultural Extension officers in communicating Agricultural innovations to farmers in Taraba and Plateau States. The study set out to assess the extent to which agricultural extension officers use Information and Communication Technologies (ICTs) in communicating agricultural innovations to farmers in Taraba and Plateau States. The study adopted survey research design, using quota, purposive and systematic sampling techniques. Questionnaire was administered on 373 respondents alongside oral interview for the collection of primary data. Findings show that information communication technologies have been employed in famers training at the centers and farmers are open to new innovations using information communication technologies. The research concludes that information and communication technologies have impacted positively on famers knowledge and adoption of agriculture innovations communicated by Agricultural Extension Officers. The study recommends that though the internet does not serve as the primary source of agriculture news stories for both farmers and extension workers, their training should incorporate instructions on how effectively to utilize ICTS especially the internet in sourcing agriculture information.
Open Access
PRACTICE OF PUBLIC RELATIONS IN GOVERNMENT ESTABLISHMENTS: A STUDY OF THE NATIONAL LIBRARY OF NIGERIA, ABUJA
(Department of Mass Communication, Nasarawa State University, Keffi., 2021-05-26) Saleh, Musa
The Research investigated the Practice of Public Relations in Government Establishment: A study of the National Library of Nigeria, a parastatal under the federal Ministry of Education using the survey method, it found out that the practice is a global and standard practice which establish mutual and beneficial relationship between an Organization and its Publics. It is also discovered that Public Relations suffers some misconceptions amongst Media Professions which also need to be readdress. The study concluded that Public Relations Practice be given more support to establish and maintain mutual and beneficial relationship between an Organization and its Publics. Amongst other things, it recommended that the Nigerian Institute of Public Relations be given more authority and powers to strengthen the Profession to provide smooth and effective service delivery in both government and private establishments.
Open Access
NEWSPAPER COVERAGE OF WOMEN’S HEALTH AND REPRODUCTIVE RIGHTS: A COMPARATIVE ANALYSIS OF THE GUARDIAN AND PUNCH NEWSPAPER BETWEEN JANUARY TO JUNE 2019
(Department of Mass Communication, Nasarawa State University, Keffi., 2021-05-18) Takim, B. Cordela
The international conference on population and Development (ICPD) have held several conference reinforcing the same message that health, particularly women’s health and reproductive rights be guaranteed if grave injustice and denial of human rights are not to be committed. Still, Nigeria is faced with the problem of equality and so it affects all areas in women’s lives. Therefore, this research work was set out to study the Newspaper coverage in ' protecting women’s health and reproductive rights in Nigeria (a content analysis of the Guardian and Punch Newspapers. The two newspaper will be comparatively analysed to find out the one that gave adequate coverage to the above research topic through news articles, features, editorials, opinion columns, direction of stories e.t.c. whether favourable or unfavourable and prominence given by the papers during the period under study (January - June 2012). Content analysis and coding sheet were the major sources of data collection. However, the researcher content analysed (344) copies of the newspapers of Mondays to Fridays. From the analysis and the discussion of findings, the researcher concluded that to a large extent the press is an effective means of communicating the protection of women’s health and reproductive rights to a large audience.
Open Access
AN ANALYSIS OF PRINT MEDIA COVERAGE OF CORRUPTION IN NIGERIA USING SELECTED NEWSPAPERS
(Department of Mass Communication, Nasarawa State University, Keffi., 2021-06-12) Apochi, Oji Emmanuel
The mass media have over the years proven to be one of the most important tools for mass mobilization, sensitization and enlightenment against emerging or existing social ills. In spite of these huge record and intimidating credential; the role of mass media in the fight against corruption in Nigeria has been criticized in some quarters to be couched in political, tribal, religious and ethnic biases and preferences. It is against this backdrop that the study was conducted, to analyze the role of print media in the coverage of corruption in Nigeria using selected newspapers. Content Analysis was adopted as the research methodology for the study. Findings revealed that the print media played an important role in informing the public on the status of corruption in Nigeria. It was observed that, the selected newspapers were more inclined to informing than reforming, evident in more of the reports coming under news stories than under editorial columns. The media reported embezzlement of public funds more than other forms of corruption throut the period of study. It however recommends that the media should adopt a more pragmatic approach to tackling the problem of corruption in Nigeria.
Open Access
PUBLIC RELATIONS AND MANAGEMENT OF ORGANIZATIONAL CRISIS; IN NATIONAL HEALTH INSURANCE SCHEME (NHIS)
(Department of Mass Communication, Nasarawa State University Keffi, 2021-06-07) Oshafu, Hauwa Umar
This work examines the role of public relations expertise in organizational crisis management, a study of National Health Insurance Scheme (NHIS). The specific objectives include to; examine the nature of NHIS crisis, examine the effect of the crisis on the operation of NHIS, examine the public relations strategies used in managing the crisis, ascertain the effectiveness of the PR tools used and to find out the challenges associated with those tools. To achieve this, the survey research method was adopted. Purposive sampling was used to select the respondents bringing the sampled population to 200. HMOs and the selected health care facilities. The researcher uses both qualitative and quantitative research approaches. Qualitative research was used to get descriptive, in-depth data from respondents. This type of data cannot be quantified and therefore draws from individuals’ opinions. The data generated from the study was analyzed and presented by the use of simple table, frequency and percentages. These statistical tools were used because they were suitable means of breaking down and analyzing the generated data. The hypothesis was tested using the chi-square. The research was guided by image repair and contingency theories. Research findings showed that public relations tools and expertise were not effectively used in NHIS crisis management. In view of these findings, the researcher recommended that every good organization must have public relations department, with well-trained, qualified staff and provide them with basic facilities to work with especially in the aspect of crisis management and image building. The researcher suggested that NHIS. Should imbibe public relations as a philosophy of management and organizations should be made to appreciate the place of public relations in all their dealings.
Open Access
STAKEHOLDERS’OPINIONS ON ENFORCEMENT OF THE REGULATIONS OF INTERNET-BASED MEDIA IN NIGERIA
(Mass Communication Department, Nasarawa State University, Keffi., 2019-12-03) Francis, Iloani Arinze
This study, ―Stakeholders’ Opinions on the Enforcement of the Regulations of Internet-based Media in Nigeria,‖ revealed the challenges of regulating the media that can be accessed only with internet connectivity, the defects of existing legislations used for the regulations, the adequacy of the legislations, the level of self-regulation and professionalism. The study was considered apt considering the debate about the emergence of internet-based media, and its regulation in Nigeria, which has become a challenging situation now.The availability of multiple media outlets online and the fact that many of the contents of these internet-based media are created by non-journalists mean that credibility and believability are now more of a problem than they were before the advent of the internet. Nineteen years after the Nigerian National Policy for Information Technology specifically provided that stakeholders should frame appropriate legislation to regulate media convergence, there is no such legislation in existence. Four theories provided direction for the study: The Cognitive Theory, the Public Interest Theory of Regulation, Public Choice Theory of Regulation and Social Responsibility Theory. The study used Survey and Focus Group Discussion (FGD) to generate data to answer the research questions. Findings of the study showed weak enforcement as the major challenge of regulating internet-based media in Nigeria. The study found that existing legislations for internet-based media regulation in Nigeria are inadequate and self-regulation insufficient for internet-based media content creators as they do not have the competence and skill expected of professional media practice. These findings provide a view of Nigeria’s internet-based media landscape: a widely unregulated media space, where anyone can be a content creator; a space without a defined regulatory body and framework; a virtual entity that the government is making efforts to regulate with little or no result, except for few laws meant to gag operators and a space that is in dire need of regulation— whether self-regulation, which this study has found to be insufficient, or statutory regulation, which this study has found to be weak. The study recommended among others the merger of the responsibility of the National Broadcasting Commission (NBC) and the Nigeria Press Council (NPC) to birth a new agency to regulate media convergence in Nigeria.