Effects Of Communication Strategies On Organizational Performance: A Study Of Unity Capital Insurance Company

The topic of this project report communication survival strategies and its impact on the performance of an organization in Nigeria using Unity capital Insurance Company. To achieve the above aims, research hypothesis were formulated to test whether promotion has no impact on employees satisfaction, there is no relationship between salary and job satisfaction and conducive environment does not contribute to job satisfaction in government owned enterprises. The researcher made use of Descriptive and Ordinary least square (OLS) regression analysis (the simple linear regression method analysis) was used in the study. This analysis was used in order to find the linear relationship between the dependent variables. The major finding of the research concluded that communication channels such as verbal communication, written communication and visual communication affect the performance of Unity capital Insurance Company to a great extent. Employees tend to have higher morale.The Study Finally recommends that the management should enhance information sharing as it makes employees feel empowered and trusted, increases cohesion within a team and ensures easy decision making. Formation of groups enhance information sharing and thus motivation, information sharing is one of the easiest and most effective management for the participation of workers in firms and good information on organizational goals and objectives, new events, activities and services reveal features of their employees from others.