PUBLIC RELATIONS AS A MANAGEMENT TOOL: A STUDY OF NASARAWA STATE UNIVERSITY, KEFFI

This study is an exploration into the role of Public Relations in the management of Nasarawa State University, Keffi with a view to ascertaining how effective it has been what can be done to make it very effective. A survey method was adopted, using the instrument of questionnaire to gather responses from some selected publics of the University comprising selected students from all the faculties, staff (both academic and non-academic) as well as residents of Angwan Lambu and High Court, both communities surrounding the University. Thus, after analyzing the data collected from these respondents, it is found out that public relations has not been properly utilized in the management of the University. This is one of the reasons which made its effects not to be well felt by the university’s public's. Therefore, for a better appreciation of the role of public relations, it is recommended that it should be integrated into the top management level of the university and be given all the necessary attention and support it requires to enable it function well.