APPRAISAL OF STRATEGIC PLANNING AND GROWTH OF MICRO ENTERPRISE IN KEFFI LOCAL GOVERNMENT
Date
2016-09-11
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DEPARTMENT OF BUSINESS ADMINISTRATION FACULTY OF ADMINISTRATION NASARAWA STATE UNIVERSITY, KEFFI.
Abstract
This study is an attempt to appraise strategic planning and the growth of micro enterprises in Keffi Local Government area. It finds out the significance and role of strategic planning towards the growth and development both small and medium enterprises. The research adopted questionnaire and interview to gather data for the research. The findings of this study revealed that organizational performance and survival is a function of strategic planning, it recommends that organizations should accord priority attention to the elements of strategic planning considering the high percentage in favour of the three tested hypotheses, it can be reasonably concluded that at 95% confidence, strategic planning enhances performance and survival.
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Citation
BEIGN A RESEARCH PROJECT SUBMITTED TO THE DEPARTMENT OF BUSINESS ADMINISTRATION, FACULTY OF ADMINISTRATION AS A PARTIAL FULFILMENT OF THE REQUIRMENTS FOR THE AWARD OF (B.SC) IN BUSINESS ADMINISTRATION, NASARAWA STATE UNIVERSITY, KEFFI.