Assessment of Marketing Strategies Used for Marketing Information Resources and Services in University of Nigeria Library, Nsukka

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assessment of marketing strategies used for marketing information resources and servicies in university of nigeria library, nsukka.pdf (2.43 MB)

Date

2018-10-01

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Library and Information Science Department, Nasarawa State University, Keffi

Abstract

This study was carried out to assess the marketing strategies used for marketing information resources and services by the University of Nigeria Library, Nsukka. To achieve this, three research questions were raised and answered: What are the information resources and services available in UNN libraries, Nsukka?, What are the marketing strategies used in UNN libraries, Nsukka?, What are the challenges encountered in marketing the information resources and services to users in UNN libraries, Nsukka? Survey research design was adopted for the study and questionnaire was used as instrument for data collection. 146 respondents were used for the study. The study discovers that: the major strategy used in marketing of the information resources and services are the use of librarians to inform their colleagues (faculty members) and students, library notice board, electronic mails, library website and mobile phone. The study recommends that librarians should be taught marketing concepts through workshops and in-house training. This should be done regularly and the University library should as a matter of urgency organise a user education programme, this could be in form of a course in all the departments within the University while orientation programme could be organised for students.

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Keywords

Marketing Strategies, Information Resources, Services, University, Library

Citation

Abdulsalami T. Lucky and Paulina F. Salami(2013) Marketing Information Services inPolytcchnics Libraries in Nigeria. 1.1 S T.E. (JEP) United Kingdom 4(1) 10- 20. Abdulsalami T. Lucky and Dika, Sunday 1.(2017) Social Media in Marketing Public Relation in Academic Libraries. Global Best Practices inLibrary and Information Science.Dept. of Library and Information Science.UNN, 2017. Aguolu, C. C. (2009) “Libraries, Knowledge and National Development” Inaugural LectureSeries 2008/2009 Session. Maiduguri: University of Maiduguri Press. Alcmna, A.A. (2001). The need for marketing and total quality management Strategies in libraries inGhana. INSPEL 35 (4). Dadzie, P. S. (2005). Information Literacy: assessing the readiness of Ghanaian Universities. Information Development; Vol 23(4). De Aze, Eileen Elliot (2005), Marketing concepts for libraries and information services,London, Library Association. Edcm, N. B. and Ani, O. (2010).Knowledge Management in Academic Libraries in Nigeria. A paper presented at 48th National Conference and AGM of NLA, held onl8 - 24 July, 2010. Ifidon, E.I (2005). Fee based service, a means of making library materials more available to Nigerian university users. Communicate: Journal of Library and Information Science, 7 (1&2), 47-48 Kendadamath, G.C. (2010). Marketing of library and information services. Retrieved April 1, 2011 from http://agropedia.htk.ac./openaccess/sites/default/files/ws%2013. Kotlcr, P. (2007). Marketing management 12e, Prentice-Hall of Indian private limited. New Delhi - 110001, pearson, p.30. Kumbar, R.D. (2004). The importance of marketing and total quality management in libraries. Electronic Journal of Academic and Special Librarianship, 5 (2-3). Retrieved March 24, 2011 from http://southemlibrarianship.icap.org/content/v05n02/kumbar rO 1 .htm. Makori, E.O. (2010). Marketing university libraries in Kenya the destination for the user population. Retrieved on April 1,2011 from mhtml:file\\Users\Owner\D csktop\marketing university Nwegbu, M.U. (2005). Marketing library services in selected Nigerian Universities. Global Review of Libraiy and Information Science (1);68. Nwezeh, C.M.T. (2010). Public relations in Nigerian university libraries the case of HezekiahOluwasanmi Library, Obafemi Awolowo University. Retrieved May 13, 2010 from http://www.emeraldinsight.com/iournals.htm?articleid=l _____ 839511 &show=html

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https://keffi.nsuk.edu.ng/handle/20.500.14448/4442

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