Advertisements & Marketing of Modem African Healing Shrines
| dc.contributor.author | Michael, Matthew | |
| dc.contributor.author | Ezeanoikwa, Andrea N.F. | |
| dc.date.accessioned | 2023-12-14T08:43:07Z | |
| dc.date.available | 2023-12-14T08:43:07Z | |
| dc.date.issued | 2019-01-06 | |
| dc.description.abstract | African media landscape has witnessed the increasing presence of African healers who had strategically appropriated for themselves the media resources of the modem world in order to advertise their healing practices. They promise their modem clients wellness and healing through the psychological conditioning of their clients, and the appropriations of African worldview on media channels—to persuade their clients. Harnessing modem scholarship on the media and religion, the present paper engages the cultural significance of these healing adverts and their polemic against the legitimizing monologue of modem medicine. It also problematises these African healing adverts in the wider contexts of global discourses and the creative tensions in the marketing of these religious and ethnic products on modem advertising landscape. On the other hand, it underscores the totemic importance of these adverts of wellness to contemporary modem Africa especially in the context of the lingering bankruptcy of its health sector, the increasing conditions of poverty and the failing economy of most African states. Finally, it analyses the ethnomedical serves of African healers and their quest to assert their existential significance on the modem African media landscape. | en_US |
| dc.identifier.citation | Ezeanoikwa, N.F. & Andrea, E.N.F. (2019) Advertisements & Marketing of Modem African Healing Shrines | en_US |
| dc.identifier.uri | https://keffi.nsuk.edu.ng/handle/20.500.14448/6665 | |
| dc.language.iso | en | en_US |
| dc.publisher | Department of Mass Communication, Nasarawa State University Keffi | en_US |
| dc.title | Advertisements & Marketing of Modem African Healing Shrines | en_US |
| dc.type | Article | en_US |