Level of Broadcast Media Contribution to Farmers’ Knowledge of Agricultural Innovations in Benue State, Nigeria
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Abstract
The study was designed to investigate the level of broadcast media contribution to farmers’ knowledge of agricultural innovations in Benue State, Nigeria. The methodology adopted in the study was survey. Findings revealed that broadcast media in Benue State disseminate agricultural information to fanners through news, discussions, commentaries, drama, documentaries, commercials and interviews. Findings further revealed that broadcast media agricultural information were influential to farmers and have positively contributed to farmers’ knowledge of agricultural practices in so many ways; such as use of improved seeds, use of mechanised farming, etc. It was recommended, among others, that there should be urgent efforts by the broadcast media in Benue State to give more attention to the dissemination of agricultural information to farmers as this will help them more in having sound knowledge of agricultural innovations for effective agricultural development.