GLOBAL MEDIA COMMUNICATION AND CULTURAL RESPONSE IN DEVELOPING NATIONS: TRENDS AND ISSUES

This paper “global media communication and cultural response in developing nations: trends and issues" highlights the major influences of the operations of transnational media corporations: their good and bad effects: especially on the culture of developing nations. The paper emphasizes the many sides of globalization through the activities of ti'ansnational media corporations and their implications on the culture of developing nations which are clearly observed in many ways including dressing. music and other moral tendencies especially among the youths. It has looked at the concepts of globalization, culture, communication, and also spotlights the news agencies . such as the Agency France Press, the Associated Press, the Reuters, the Soviet Telegraph Agency, the United Press International, the Middle East News Agency, News Agency of Nigeria, and the Press Trust of India. The paper coiwentrates on the media evolution theory, the strong and weak ties theory; its principles of relative constancy, functional equivalence, communication flow paradox. The paper concludes that globalization is an inevitable situation, hence, technological backwardness and lack of infrastructure has made developing nations unable to purchase enough and master the new communication technologies.