Evaluation of Media Literacy Usefulness in Message Perception in Nigeria

dc.contributor.authorAkaase, Ter Moses
dc.contributor.authorSheyigari, Simon Reazanyi
dc.contributor.authorMadaki, Geofrey Musa Alkali
dc.date.accessioned2023-12-14T08:42:13Z
dc.date.available2023-12-14T08:42:13Z
dc.date.issued2019-06-02
dc.description.abstractMedia literacy is indeed a useful tool for sustainable development in Nigeria. Hence this paper establishes the rudiments for its enhancement. It states that media is equivalent to the weather, it may be annoying but definitely the society will have difficulty getting along without it; the trick therefore, ___ ____ effectively. The paper reiterates that the growth of mass media in the past century has created a world-wide environment of its own; therefore, the need to adapt to its is enormous. The is to use it usage paper reviewed media as a concept to comprise: Television, Newspaper, Radio and the Internet, it also studied Literacy as a concept, education and the concept of media message is also reviewed in the paper. The paper examines existing literatures relevant to its position ranging within Nigeria context through the Africa and wider world. The study is anchored on media system dependency theory which attempt to explain why media could have varying cognitive, affective and behavioral effect on different people and society. The paper examines the displacement of traditional media by the internet, the in-depth, specialized information and the internet. It concludes that the need for media education is evident.en_US
dc.identifier.citationAcholonu, R. (2010). The Perceptual Impact of heros and Villains in Nigeria Home video among Secondary School Students in Enugu. A paper presented at the Society of Nigeria Theater Arts conference (SONTA 2010) on Culture and Re-Imaging Nigeria. Keffi, Nasarawa State. j Bazalgette, C. (1992).Media Education: Teaching English in the National Curriculum Series. London: Hodder and Stroughtan. Benjamin, J. (2003). Personal Communication. Telemedia 38 (I) 4-8. Devort, E. (2002). New Directions: Media Education World wide. London: British Film Institute. Dominick, B. (200\).Creative Activities in Media Social Communication. New York: Seabury. Downing, J (1990).Questioning the Media. A Critical Introduction. London: Sage. Federman, M. (2004). What is the Meaning of the Medium is the Message? Retrieved <Oct 9, 2008> from http://individual.utoronto.ca/markfederman/article_mediumisthemessage.htm. Fedorov, A. (2008). Media education around the world: brief history. Canadian Journal of Educational Communication 28 (1) 4-5. Gurevitch, S. (2003). The Television Mystqu. Newyork Oxford University Press. Houston, P. (\999).Pedagogy in process. New York: Seabury. McMahon, B. and Quin, R. (1992). Knowledge, Power and pleasure: Directions in Media Education: A paper presented at the second N. America Conference on Media Education. Ontario, Canada. Livingstone, Sonia (2004). What is media literacy? Inter-media, 32 (3). pp. 18-20. Medof, Z. (1985). The Development of Media Education in Europe. Strasboury: Council of Europe. Pungent, John. (1993). The Second Spring: Media Education in Canada’s Secondary Schools. Canadian Journal of Educational Communications 22 (I) 47-60. Rayes, T and Mendez, A. (1992). Systemic Development of Media Education in Chile. Canadian Journal of Educational Communication 23 (I) 40-52. Shirley, B. (2001). Media impact; an introduction to mass media. California: Brinks Publisher. Tyner, K (1992).Media Education. Teaching English in• the national Curriculum Series. London: Hodder and Stoughton. {en_US
dc.identifier.urihttps://keffi.nsuk.edu.ng/handle/20.500.14448/6609
dc.language.isoenen_US
dc.publisherDepartment of Mass Communication, Nasarawa State University Keffien_US
dc.subjectKeywords: Media—Literacy, Advocacy, Hate Speech, and Media Messages.en_US
dc.titleEvaluation of Media Literacy Usefulness in Message Perception in Nigeriaen_US
dc.typeArticleen_US

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