THE LANGUAGE OF ADVERTISING: A POWERFUL COMMUNICATION TOOL

Advertising has become a profession world wide. This is because it has certain rules governing its practice, a body of knowledge and legal framework setting out its ethnical norms. As a profession and specialized discipline, it needs its language just like other professions and specialized disciplines. This paper therefore, examines the language of advertising as a powerful communication force in the business world. This is because the language of advertising creates mass awareness; convey information and education about goods and services towards extending the markets. More so, when ever it is effectively used, it convinces the listener and changes his mind to go for a particular good or service that is being advertised. The paper also explains why the language of advertising is a specialized form and why it is . different from other varieties of language use.