Public Awareness and Sensitization Campaigns on HIV/AIDS in Nigeria

The communicative effectiveness of language use is examined in this paper. This is done with particular reference to the texts of public awareness/sensitization campaigns on HIV/AIDS in Nigeria. Hence texts primarily meant to create awareness and sensitize the general public on the dangers of the HIV/AIDS pandemic are tested in a survey using questionnaires to determine if perceived messages of the texts are understood, as intended. Using the statistics of mean as the common indicator of central tendency, findings show that majority of the respondents do not feel influenced by the awareness and sensitization campaign texts on HIV/AIDS, [editor note: tables provided by the author related to this study were excluded, hence, contact the author for expensive findings regarding the tables: the full written content is present].