Browsing by Author "Umar, Isaac Mamo"

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    Assessment of Marketing Strategies Used for Marketing Information Resources and Services in University of Nigeria Library, Nsukka
    (Library and Information Science Department, Nasarawa State University, Keffi, 2018-10-01) Lucky, Abdulsalami T.; Umar, Isaac Mamo
    This study was carried out to assess the marketing strategies used for marketing information resources and services by the University of Nigeria Library, Nsukka. To achieve this, three research questions were raised and answered: What are the information resources and services available in UNN libraries, Nsukka?, What are the marketing strategies used in UNN libraries, Nsukka?, What are the challenges encountered in marketing the information resources and services to users in UNN libraries, Nsukka? Survey research design was adopted for the study and questionnaire was used as instrument for data collection. 146 respondents were used for the study. The study discovers that: the major strategy used in marketing of the information resources and services are the use of librarians to inform their colleagues (faculty members) and students, library notice board, electronic mails, library website and mobile phone. The study recommends that librarians should be taught marketing concepts through workshops and in-house training. This should be done regularly and the University library should as a matter of urgency organise a user education programme, this could be in form of a course in all the departments within the University while orientation programme could be organised for students.