Browsing by Author "Suleiman, Garba"

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    Access and Utilisation of Internet-Mediated HIV/AIDS Messages® among Students of the University of Maiduguri, Nigeria
    (Department of Mass Comnunication, Nasarawa State University, Keffi, 2018-11-02) Jibril, Abubakar; Suleiman, Garba; Adamu, Abdullahi; Mohammed, Adamu
    This paper examines how students of the University of Maiduguri access and utilise Internet-mediated HIV/AIDS messages and what impact the messages have on them. The study used survey, with questionnaire as the major instrument . for data collection. Findings from the study show that Internet-mediated HIV/AIDS messages could be useful in mitigating the spread of the disease but that such messages alone cannot create adequate advocacy against the scourge. This explains why HIV/AIDS has continued to increase in the study area despite the plethora of media campaign messages against it. Based on this, we conclude that the mere presentation of HIV/AIDS advocacy campaign messages through the Internet or ICT would not be enough to stop the spread of HIV/AIDS in the study area. It is therefore recommended that other familiar interpersonal communication strategies should be applied to further convince people to adopt the desired attitudinal change necessary for preventing the spread of the disease.
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    CAST MEDIA STRATEGIES AND THEIR EFFECT ON POLITICAL AWARENESS OF PERMANENT VOTER CARDS (PVCs) COLLECTION 2019 GENERAL ELECTIONS IN INGERIA
    (Department of Mass Communication, Nasarawa State University Keffi, 2018-06-06) Suleiman, Garba; Nyamkyume, Stephen Kumator; Anzaku, Zainab
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    Civil Society, Mass Media and Democratic Governance in Nigeria
    (Department of Mass Communication, Nasarawa State University Keffi, 2020-01-07) Santas, Tsegyu; Suleiman, Garba
    Abstract Civil society organisations (CSO's) and the mass media are critical institutions | in entrenching democratic governance in the society. They serve as the conscience of the nation as well as monitor the temperature of democracy in any given society. The study explores the activities of civil society organisations and the mass media in promoting democracy in Nigeria. Using library research method, the 'study found that civil society organisations and the mass media were instrumental in entrenching democracy in Nigeria. The study equally shows that these institutions are vital in influencing and providing policy directives to government on important national issues. The study reveals that CSO’s and the mass media are key players in exposing corruption among government officials and politicians. They were able to demand public accountability from those at the corridors of power; they as well fought obnoxious policies and programmes of government thereby consolidating Nigerian democracy. Despite these monumental efforts, the activities of CSO’s and the mass media are threatened by the government through the use of harassment, intimidation, and promulgation of anti-democratic bills to gag their activities. Tne study concludes by reiterating that the government should reconsider its posture in the way and manner it is treating these vital institutions that make democracy to thrive in any nation. To this end government should see CSO’s and the mass media as institutions that check their excesses and also provide them with the platform to communicate the yearnings, feelings and grievances of the citizens to the government.
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    Corporate Social Responsibility and the Education Sector in Nigeria
    (Department of Mass Communication, Nasarawa State University Keffi, 2018-03-03) Suleiman, Garba; Santas, Tsegyu
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    EFFECT OF ADVERTISING MEDIA ON CONSUMER BUYING BEHAVIOUR FOR MADE IN NIGERIA SHOES IN PLATEAU STATE, NIGERIA
    (Department of Mass Comnunication, Nasarawa State University, Keffi, 2019-12-14) Adamu, Abdullahi; Abubakar, Idris Ayokanmi; Suleiman, Garba
    This study investigates the effect of advertising media on consumer buying behaviour for made in Nigeria Shoes in Jos Metropolis which comprises Jos North and Jos South L.G.A in Plateau State ofNigcria. The specific objectives of the study are to assess the influence of print media, billboards advertising, electronic media advertising and social media on consumer buying behaviour for made in ••Nigeria Shoes. The data collection period is 20I9and survey research design was used for this study. The population of the study is 419,221 and the sample size is 400. The sample size was determined using Taro Yamane formula, 'flic study employed convenience sampling technique for selecting the participants of the study. Ordinary Least Square technique of analysis was adopted for the study. The study found that print media advertising, electronic media advertising and social media advertising have significant positive influence on consumer buying behaviour for made in Nigeria shoes in Jos Metropolis while billboard advertising has no significant influence on consumer buying behaviour for made in Nigeria shoes in Jos Metropolis. Based on these findings, the study concludes that advertising media are effective tools towards influencing consumer buying behaviour for made in Nigeria Shoes in Plateau Stale. The study recommends that manufacturers of made in Nigeria shoes should explore advertising for their products through the use of newspaper and magazines as it is an effective means of increasing consumer buying behaviour for their products.
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    An Evaluation of the Role of Advertising Strategies on Contemporary Marketing of MTN Office, Lafia, Nasarawa State
    (Department of Mass Communication, Nasarawa State University Keffi, 2017-12-12) Suleiman, Garba
    This paper explores the role of advertising strategies on contemporary marketing, using MTN office in Lafia, Nasarawa State as a case study. A survey design with the aid of close-ended questionnaires was utilized in eliciting information from the study for the purpose of data analysis; hence, a random sampling technique was used to select respondents. Using the secondary source of data, the study evaluated the relevance of advertising strategies in enhancing the sale of products and sendees amidst contemporaiy marketing environment, paying particular attention to MTN. The development communications as well as the social marketing theories were both adopted to provide a theoretical base to the study. Four hundred copies of the questionnaires were administered to respondents and 392 were retrieved while a total of eight suffered mortality as a result of wrong completion and negligence to return them respectively. Findings were reduced into percentages for analysis, interpretation and discussions. Findings however revealed that advertising strategies have a great deal of impact on contemporary marketing of MTN products and sendees in Lafia due to the fact that it ensures constant provision of information to customers of the available services, increase in the number of its promotional offers, enhancement of significant- increase in sale of products and sendees, profit maximization for the company, wider range coverage and quality of services among others. This is because of the inherent potentials of advertising strategies in sustaining business establishments to educate and inform members of the general public on products and services available in the market and generate a lot of income for such establishments. The study concluded that, advertising strategies on contemporary} marketing of MTN products and services in Lafia have a great deal of impact on prospective and existing customers as they help persuade them to patronize the products and seivices rendered by the company; hence MTN adopts the use of advertising strategies regularly to constantly provide information and awareness to prospective and existing subscribers so as to be able ■ to maximize sales and this goes a long way in positively impacting the decision of the target audience. The research recommended that, advertising strategies contemporary marketing; hence, they should be constantly and rightfully adopted by MTN and other business organizations and encouraged in marketing of products and sendees since they better appreciated and the messages can sink better with all the educated and the uneducated.
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    Globalization, Mass Media and Sodo-Cultural Control in Nigeria
    (Department of Mass Communication, Nasarawa State University Keffi, 2021-10-10) Suleiman, Garba; Zakari, Muhammad Jamil
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    ICTs and Broadcast Media Production in Nigeria: A Study of NTA and Jay FM, Jos.
    (Department of Mass Communication, Nasarawa State University Keffi, 2018-10-10) Suleiman, Garba
    This paper appraised the use of ICTs in enhancing broadcast media production in Nigeria with a focus on NTA and Jay FM Jos, Plateau State. Survey research method was adopted. A sample size of 400 was drawn from the population. Technological determinism and Diffusion of innovations served as the theoretical leaning. Questionnaire served as instrument for data collection. Findings indicate that Information and Communication Technologies (ICTs) are rapidly enhancing efficiency in media productions of the stations. The stations specifically apply the new technologies for news gathering, editing, production and circulation. The study recommends that journalists must bear in mind at all times that the Internet has weak gate-keeping for now; thus, anybody can post any contents on the cyber space. Therefore, it is the responsibility of media practitioners to always verify information and their authenticity before placing them in the media so as to enhance more. professionalism and uphold the integrity of the profession.
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    Level of Broadcast Media Contribution to Farmers’ Knowledge of Agricultural Innovations in Benue State, Nigeria
    (Department of Mass Communication, Nasarawa State University Keffi, 2018-04-13) Suemo, Jacob S.; Suleiman, Garba; Ude-Akpeh, Chinelo E.
    The study was designed to investigate the level of broadcast media contribution to farmers’ knowledge of agricultural innovations in Benue State, Nigeria. The methodology adopted in the study was survey. Findings revealed that broadcast media in Benue State disseminate agricultural information to fanners through news, discussions, commentaries, drama, documentaries, commercials and interviews. Findings further revealed that broadcast media agricultural information were influential to farmers and have positively contributed to farmers’ knowledge of agricultural practices in so many ways; such as use of improved seeds, use of mechanised farming, etc. It was recommended, among others, that there should be urgent efforts by the broadcast media in Benue State to give more attention to the dissemination of agricultural information to farmers as this will help them more in having sound knowledge of agricultural innovations for effective agricultural development.
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    Media and Globalization: A Discourse on the Culture and Identity Crisis of the Third World
    (Department of Mass Communication, Nasarawa State University Keffi, 2021-06-06) Josiah, Sabo Kente; Monday, Agbo Patrick; Suleiman, Garba
    Globalization is often exclusively associated with worldwide economic integration and the emergence .of a borderless global market. However, globalization also involves sweeping changes on the social, cultural and political terrains. Globalization is not an inclusive or progressive form of internationalism. Globalization does not create or encourage economic freedom, opportunities, and choice at all levels; rather it is more akin to a monoculture of ideas, politics, and economic models. This paper therefore presented arguments on the impact of globalization and the media on the culture and identity of Third World countries(Developing countries). Literature reviewed as well as arguments examined show that the major consequences of globalization and inflow of information from the foreign media have been: the transmogrification of traditional religions and belief systems; the loss of identity, the beginning of the disintegration of the traditional social fabrics and shared norms by consumerism, cyber-culture, newfangled religions and changing work ethics and work rhythms; the fast spreading anomie forcing an ever increasing number of individuals to fall back upon the easily accessible pretentious religious banalities, and attributing to religion the creation and acceleration of extremist, fundamentalist and terrorist tendencies in the third world countries. To sum up, culture as a way of human life is constantly undergoing change. This has led to a reduction in cultural diversity and increasing hegemonic control in the name of free trade and freedom of communication, at all levels.
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    Pan Africa and Xenophobic Attitudes: The Role of Behavioural Change Communication (BCC)
    (Department of Mass Communication, Nasarawa State University Keffi, 2021-06-06) Suleiman, Garba
    Pan Africa is one of the numerous liberating concepts which have held sway the black African since the wave of independence in the 1960s. The Pan Africa was premised on the idea of achieving a common vision of united and strong Africa and to build a strong partnership between governments and civil societies. Contemporarily, the continent can best befldescribed as the lepst integrated in the world given treatises like ethno-nationalism, racism and xenophobia which have remain reemerging phenomena. However, The Behavioural Change Communication strategies were appraised with regards to addressing the menace of xenophobic attitudes. Behavioural change communication principles as noted recognized the use of effective communication to promote positive bahaviour that will provide an enabling environment for the .• achievement of unity of purpose among countries, economic blocs and regional bodies. Therefore, there is no doubt that human life pj[ depends on communication to make meanings. This paper, recommends among others the need for utilization of the media through Behavioural Change Communication given its role in shaping the thoughts, views attitudes and behaviours man.
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    Perception of Hate Speech on Social Media among Residents of Keffi and Lafia Local Government Areas of Nasaravva State
    (Department of Mass Communication, Nasarawa State University Keffi, 2020-06-06) Suleiman, Garba; Santas, Tsegyu; Abubakar, Mohammed Babale
    This study was carried out to examine social media and its effects on hate speech in Lafia and Keffi. Survey research design was used, while questionnaire was adopted as the instrument of data collection. Simple percentages and ANOVA statistics were used for data analysis and interpretation. Findings revealed that there was widespread hate speech in the social media space, most especially on Facebook, thereby spurring violence, ethnic and religious hatred, among other discords. The findings also revealed that social media platforms have significantly affected the extent of involvement of the folks in hate speech. Based on the findings of this study, it was concluded that social media platforms play a central role in the perpetuation of hate speeches through social media users. Hence, it was recommended that the users of social media must bear in mind the implications'of involvement in the perpetuation of hate speech and its accompanying repercussions.
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    SOCIAL MEDIA CULTURE AND THE PERPETUATIONS OF DEVIANCE AMONGST STUDENTS IN POST PRIMARY SCHOOLS IN MAKURDI
    (Department of Mass Communication, Nasarawa State University Keffi, 2017-08-08) Suleiman, Garba; Abubakar, Ahmadu
    The study explores the influence of social media culture on deviance behaviour amongst students in post primary schools in Makurdi. It uses the survey design with the aid of a closed-ended questionnaire to collect primary data from 374 students across 20 secondary schools in Makurdi. The findings are reduced into simple percentages for analysis, interpretation and discussion. Findings reveal that facebook is the most frequently used social media sites amongst students. Initiating friendship and romantic affairs occupy the most illicit activity of students on social media sites and this act is consolidated with the use of porn images. Porousity of information owes much to the abuse of social media sites by students. The traditional culture of reading grossly decline due to the perpetuation of this immoral act. The crusade against this scourge involves the roles of parents, guardians, policy makers and stakeholders in devising pragmatic approaches to contain the negative effects of social media on students in post primary schools in Makurdi.
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    THE USE OF INFORMATION AND COMMUNICATION TECHNOLOGIES (ICTs) IN RESEARCH AMONG ACADEMIC STAFF OF NASARAWA STATE UNIVERSITY, KEFFI
    (Department of Mass Communication, Nasarawa State University Keffi, 2018-01-06) Suleiman, Garba; Abubakar, Ahmadu
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    THE USE OF PUBLIC RELATIONS IN ENTRENCHING HUMANITARIAN SERVICES: AN APPRAISAL OF JIBWIS MANARA PROJECT
    (Department of Mass Communication, Nasarawa State University Keffi, 2017-06-04) Suleiman, Garba; Zakari, Muhammad Jamil
    This paper explores the relevance of the.adoption of Public Relations practice in entrenching humanitarian services, particularly among charity organizations. A survey design with the aid of close-ended questionnaires, purposive and cluster sampling methods were utilized. A random sampling technique was used to select respondents. Using the secondary source of data, the study appraised the importance of the principles and objectives of Public Relations in Islamic based organisation by evaluating the imperatives of public relations in entrenching humanitarian services, using JIBWIS MANARA project as a case study. Social Responsibility was the useful theoretical framework for this study. Three hundred and ninety-five copies of the questionnaires were administered to respondents and were all retrieved. Findings were reduced into percentages for analysis, interpretation and discussions. Findings however revealed that face to face interaction and mosque announcement in Hausa language were found to be the predominant means of reaching out. Donations to orphanage, less privileged and Ramadan charitable services were the topmost categories of humanitarian services carried out by JIBWIS MANARA. Porosity of information owes much to ineptitude; inadequate funds and underestimation of public relations outfit were observed as the major challenges of JIBWIS MANARA Project. Owing to these, the services of qualified Public relations personnel are needed; their roles should be seen as management functions and modern and conventional means of communication should be incorporated and utilised in the operations of JIBWIS Manara project. Other faith based‘organizations should take a cue from JIBWIS by giving more priority to salient issues like endowments to schools and hospitals.
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    Utilisation of Internet-Mediated HIV/AIDS Messages Students of the University of Maiduguri, Nigeria
    (Department of Mass Communication, Nasarawa State University Keffi, 2018-11-11) Abubakar, Jibril; Suleiman, Garba; Adamu, Abdullah; Mohammed, Adamu
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    Utilization of Public Relations In Crime Prevention By The Nigerian Police Force In Makurdi Metropolis
    (Department of Mass Communication, Nasarawa State University Keffi, 2018-01-06) Suleiman, Garba; Nyamkyume, Stephen Kumator; Jamila, Muhammad Jamil
    The paper is an assessment of the use of public relations for crime prevention by the (Nigerian Police in Makurdi Metropolis.Survey research design was adopted, while | questionnaire was used as the instrument of date collection. The findings showed that I the Nigerian Police Force in Makurdi uses public relations in diverse ways in a bid to preventing crime; these range from liaising with members of the public about the im- plications of committing crimes, organizing events to showcase the negative effects of I crimes on members of the public especially on the youths, holding talks with stake- holders and other security agencies and advising them on how best to monitor the neg- ative activities of people among others. The researcher concluded that the use of public relations by the Nigerian Police Force, Makurdi, has always helped in achieving a sound mutual understanding between the management of organizations and their publics as the planned programmes of actions are been delivered as a way of achieving efficiency amongst all parties even as in the case of the Nigerian Police and their publics. Hence, it was recommended that the Nigerian Police Force should as a matter of urgency expand on their usage of public relations in dealing with the publics' especially the youths who at various times are caught in acts of crimes.