Browsing by Author "Salisu, Mohammed Yakubu"

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    Adoption of Social Media by Public Relations of Nigeria Libraries
    (Department Mass of Communication, Nasarawa State Univeristy Keffi, 2021-01-01) Josiah, Sabo Kente; Salisu, Mohammed Yakubu; Abimiku, Sunday Monday
    This paper adoption of Social Media by public relations of Nigeria libraries, examined bow public relations practitioners are using social media as platforms for communication with the public. Available relevant literatures were explored within the field of social media and public relations. At the end of the study, the findings reveal that social media tools such as Face book, WhatsApp, Twitter, Instagram and e-library facility were used in the National Library and the National Archive of Nigeria; Social media package such as NFOCOP, O <& A on Facebook and news contents on Twitter are in extensive use to reaching out to both internal and external publics; Public relations unit of Nigeria libraries use other social media facility such as SMS, e-mail, and e-library; social media are highly effective in the public relations practice of the Nigeria libraries; The study recommends that, the fundamental finding of this study was the discovery that the Nigeria libraries adopts social media tools such as Facebook, WhatsApp, Twitter and Instagram in their public relations' activities to engage both internal and external audiences and publicise organisations' activities in Nigeria
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    Democracy and the Nigerian Media
    (Department of Mass Communication, Nasarawa State University Keffi, 2017-03-01) Ahmad, Muhammad Auwal; Salisu, Mohammed Yakubu; Sanusi, Safina Sabo
    The Mass Media are referred to as the "Fourth Estate of the Realm" That is the fourth pillar in support of the essential tripods of government-the executive, the legilslative and the Judiaciary.
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    Discourse on the Impact of Hate Speech on Nigeria’s Democracy
    (Department of Mass Communication, Nasarawa State University Keffi, 2021-01-01) Inobemhe, Kelvin; Salisu, Mohammed Yakubu; Santas, Tsegyu; Udeh, Nick-Tansi SAint; Asemah, Ezekiel S.
    The study with the aid of documentary research method sought necessary information to investigate the interrelationship between political communication and national security in a digital age, focusing on the impact of hate speech on Nigeria’s democracy. The researchers highlighted the dangers of hate speech in the form of political commentary as amplified by new media platforms. It recommended among others, appropriate steps necessary to navigate through difficult political atmosphere created by sophisticated technology and made even worse with the use of harsh political language/tone
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    Facebook and Twitter As Public Relations Communication Tools for Nigeria’s N-Power Programme in Nasarawa State and Federal Capital Territory, Abuja.
    (Department of Mass Communication, Nasarawa State University Keffi, 2022-06-12) Salisu, Mohammed Yakubu; Isah, Sani Yusuf
    This study examined the use of social media platforms Facebook and Twitter, as Public Relations communication tool for Federal Government of Nigeria's N-Power Programme in Nasarawa State and Federal Capital Territory. The research adopted a survey research design with questionnaire as the data gathering instrument. The survey questionnaire was administered to 465 N-power beneficiaries in selected areas of Nasarawa State and FCT. The findings of this study revealed that 97% of N-power beneficiaries are active users Facebook and Twitter while 94% agreed to following N-power on either Facebook or twitter or both. The study also discovered that Facebook and Twitter are to a large extent being used by N-power for PR communication. Furthermore, the study uncovered that Facebook and Twitter provide interactive platforms for N-power to relate in a mutually beneficial relationship with the beneficiaries and as such, these platforms prove to be effective for PR communication. The study therefore concluded that social media platforms such as Facebook and Twitter constitute the primary media for relaying public relations messages of the N-power programme to beneficiaries in Nasarawa and FCT as well as other states of the federation since it adopts a central communication system. Among other things, the study recommended that government agencies, private and non-governmental organizations should leverage on the interactive nature of social media to create and maintain mutual lines of communication with their respective publics.
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    FRAMING CANDIDATES IN ELECTION: THE NIGERIA'S 2015 PRESIDENTIAL ELECTIONS IN PERSPECTIVE
    (Department of Mass Communication, Nasarawa State University Keffi, 2019-01-01) Thomas, Terna Uzah; Salisu, Mohammed Yakubu; Ochuokpa, Patience; Josiah, Sabo Kente
    This study framing candidates in elections: Nigeria's 2015 presidential elections in perspectives examined political news stories of the Daily Trust.
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    ROLE OF SOCIAL MEDIA CAMPAIGN IN THE FIGHT AGAINST SEXUAL VIOLENCE IN NASARAWA STATE
    (Department of Mass Communication, Nasarawa State University Keffi, 2021-01-04) Salisu, Mohammed Yakubu; Isah, Sani Yusuf; Abdulafeez, Jayeola Temidayo
    The recent surge in the rate of sexual violence in Nigeria has attracted great attention especially amongst stakeholders, Government bodies, non-governmental organizations, social initiatives, the media and the general public. According to police report, a total of 717 rape cases were reported between January to May 2020, statistics however show that only about 28% of sexual violence are reported to relevant authorities making the projection unimaginably higher. The incident has given rise to a massive campaign against rape and sexual violence both on the street and on the media. This study therefore seeks to examine the role social media campaigns in the fight against sexual violence. The study argues that through the social media, people can be sensitized on sexual violence, the need to report, and cases can be exposed for onward prosecution by appropriate authorities. Anchored on the agenda setting theory, the study adopts a survey research design with questionnaire as the data gathering instrument. The population of study comprises of the people of Nasarawa state as a sample of 269 people was drawn from three Local government areas of the state. Findings show that the social media is a relevant and effective weapon in the fight against sexual violence as it helps in the area of sensitization, creation of awareness, educating potential victims and exposing hidden cases. The study also discovers that despite the effectiveness of the social media, factors like low literacy level, low social media usage and false rape allegations are some the challenges of social media campaigns against sexual violence.
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    Social Media and Political Electioneering: A study of Nasarawa State 2019 General Elelctions
    (Department of Mass Communication, Nasarawa State University Keffi, 2019-01-05) Abimiku, Sunday Monday; Adamu, Abullahi; Salisu, Mohammed Yakubu
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    Social Media Infodemic and the Quest for National Cohesion and Security in Nigeria
    (Department of Mass Communication, Nasarawa State University Keffi, 2021-04-10) Santas, Tsegyu; Inobemhe, Kelvin; Salisu, Mohammed Yakubu
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    TELEVISION AND THE INFLUENCE OF GOGE AFRICA ON THE CULTURE OF ABUJA RESIDENTS
    (Department of Mass Communication, Nasarawa State University Keffi., 2021-02-02) Salisu, Mohammed Yakubu; Isah, Sani Yusuf; Abdulafeez, Jayeola Temidayo
    The paper exposes Africa’s rich cultural heritage to the world and further corrects the misconstrued stereotypes about Africa that have permeated the globe for a long time. The work is anchored on the cultural norms theories. The work adopted the survey method to ascertain the respondents’ understanding of the subject to enable them react to issues freely based on exposure to the TV programme, Gogc Africa on AIT. The study adopted a survey research design. The data collected were analyzed using frequency tables and simple percentages. The findings of this research revealed that Goge African TV Show influences viewers’ cultural values positively and it has taught the audience about their culture especially residents of Federal Capital Territory Abuja community. The study concludes that Goge Africa TV show has promoted cultural values and cultural awareness among its and ience in Nigeria and abroad and the audience appreciates their rich culture. The paper among other things, recommends that more programmes that are geared towards promoting African cultural heritage should be produced, not only on television but also on other media of mass communication such as radio, magazines, newspapers, etc.