Browsing by Author "Madaki, Geofrey Musa Alkali"

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    Evaluation of Media Literacy Usefulness in Message Perception in Nigeria
    (Department of Mass Communication, Nasarawa State University Keffi, 2019-06-02) Akaase, Ter Moses; Sheyigari, Simon Reazanyi; Madaki, Geofrey Musa Alkali
    Media literacy is indeed a useful tool for sustainable development in Nigeria. Hence this paper establishes the rudiments for its enhancement. It states that media is equivalent to the weather, it may be annoying but definitely the society will have difficulty getting along without it; the trick therefore, ___ ____ effectively. The paper reiterates that the growth of mass media in the past century has created a world-wide environment of its own; therefore, the need to adapt to its is enormous. The is to use it usage paper reviewed media as a concept to comprise: Television, Newspaper, Radio and the Internet, it also studied Literacy as a concept, education and the concept of media message is also reviewed in the paper. The paper examines existing literatures relevant to its position ranging within Nigeria context through the Africa and wider world. The study is anchored on media system dependency theory which attempt to explain why media could have varying cognitive, affective and behavioral effect on different people and society. The paper examines the displacement of traditional media by the internet, the in-depth, specialized information and the internet. It concludes that the need for media education is evident.
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    GLOBAL MEDIA COMMUNICATION AND CULTURAL RESPONSE IN DEVELOPING NATIONS: TRENDS AND ISSUES
    (2020-10-01) Mohammed, Rabiu S.; Sheyigari, Simon Reazanyi; Madaki, Geofrey Musa Alkali
    This paper “global media communication and cultural response in developing nations: trends and issues" highlights the major influences of the operations of transnational media corporations: their good and bad effects: especially on the culture of developing nations. The paper emphasizes the many sides of globalization through the activities of ti'ansnational media corporations and their implications on the culture of developing nations which are clearly observed in many ways including dressing. music and other moral tendencies especially among the youths. It has looked at the concepts of globalization, culture, communication, and also spotlights the news agencies . such as the Agency France Press, the Associated Press, the Reuters, the Soviet Telegraph Agency, the United Press International, the Middle East News Agency, News Agency of Nigeria, and the Press Trust of India. The paper coiwentrates on the media evolution theory, the strong and weak ties theory; its principles of relative constancy, functional equivalence, communication flow paradox. The paper concludes that globalization is an inevitable situation, hence, technological backwardness and lack of infrastructure has made developing nations unable to purchase enough and master the new communication technologies.