Browsing by Author "Isah, Sani Yusuf"

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    Facebook and Twitter As Public Relations Communication Tools for Nigeria’s N-Power Programme in Nasarawa State and Federal Capital Territory, Abuja.
    (Department of Mass Communication, Nasarawa State University Keffi, 2022-06-12) Salisu, Mohammed Yakubu; Isah, Sani Yusuf
    This study examined the use of social media platforms Facebook and Twitter, as Public Relations communication tool for Federal Government of Nigeria's N-Power Programme in Nasarawa State and Federal Capital Territory. The research adopted a survey research design with questionnaire as the data gathering instrument. The survey questionnaire was administered to 465 N-power beneficiaries in selected areas of Nasarawa State and FCT. The findings of this study revealed that 97% of N-power beneficiaries are active users Facebook and Twitter while 94% agreed to following N-power on either Facebook or twitter or both. The study also discovered that Facebook and Twitter are to a large extent being used by N-power for PR communication. Furthermore, the study uncovered that Facebook and Twitter provide interactive platforms for N-power to relate in a mutually beneficial relationship with the beneficiaries and as such, these platforms prove to be effective for PR communication. The study therefore concluded that social media platforms such as Facebook and Twitter constitute the primary media for relaying public relations messages of the N-power programme to beneficiaries in Nasarawa and FCT as well as other states of the federation since it adopts a central communication system. Among other things, the study recommended that government agencies, private and non-governmental organizations should leverage on the interactive nature of social media to create and maintain mutual lines of communication with their respective publics.
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    ROLE OF SOCIAL MEDIA CAMPAIGN IN THE FIGHT AGAINST SEXUAL VIOLENCE IN NASARAWA STATE
    (Department of Mass Communication, Nasarawa State University Keffi, 2021-01-04) Salisu, Mohammed Yakubu; Isah, Sani Yusuf; Abdulafeez, Jayeola Temidayo
    The recent surge in the rate of sexual violence in Nigeria has attracted great attention especially amongst stakeholders, Government bodies, non-governmental organizations, social initiatives, the media and the general public. According to police report, a total of 717 rape cases were reported between January to May 2020, statistics however show that only about 28% of sexual violence are reported to relevant authorities making the projection unimaginably higher. The incident has given rise to a massive campaign against rape and sexual violence both on the street and on the media. This study therefore seeks to examine the role social media campaigns in the fight against sexual violence. The study argues that through the social media, people can be sensitized on sexual violence, the need to report, and cases can be exposed for onward prosecution by appropriate authorities. Anchored on the agenda setting theory, the study adopts a survey research design with questionnaire as the data gathering instrument. The population of study comprises of the people of Nasarawa state as a sample of 269 people was drawn from three Local government areas of the state. Findings show that the social media is a relevant and effective weapon in the fight against sexual violence as it helps in the area of sensitization, creation of awareness, educating potential victims and exposing hidden cases. The study also discovers that despite the effectiveness of the social media, factors like low literacy level, low social media usage and false rape allegations are some the challenges of social media campaigns against sexual violence.
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    SOCIAL MEDIA MISINFORMATION AND THE SPREAD OF FAKE NEWS ON THE OUTBREAK OF COVTD-19 IN NIGERIA
    (Department of Mass Comnunication, Nasarawa State University, Keffi, 2020-12-11) Salisu, Yakubu Mohammed; Jayeola, Abdulafeez Temidayo; Isah, Sani Yusuf; Adamu, Abdullahi
    Misinformation and fake news on the social media are fundamental media issues of our contemporary. No doubt, social media has played and is still playing a ‘£ * tremendous role in disseminating fake news and thereby misinforming and creating confusion and tension of colossal magnitude among the general public. Through the social media, fake news spread far and wide and across national boundaries, leaving millions of people at its peril. Hence, this paper seeks to look at the chief factors that aid in the spread of fake news in Nigeria by the social media especially during the outbreak of the dreaded and deadly COVID-19 pandemic. Secondary sources were used as a method of the study. It further reviews literature related to the study from different scholars and researchers where it establishes that social media (Facebook, Whatsapp, Twitter) are the major vehicles of fake news in Nigeria. The paper concludes that the profession of journalism is fast losing its integrity to the increasing spread of fake news and misinformation on the social media. Amongst others, the paper recommends that the government should establish traditional and social media monitoring operations to build hard data-based records , of incidents and profile perpetrators as this will check the rising spread of fake news through the social media.
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    TELEVISION AND THE INFLUENCE OF GOGE AFRICA ON THE CULTURE OF ABUJA RESIDENTS
    (Department of Mass Communication, Nasarawa State University Keffi., 2021-02-02) Salisu, Mohammed Yakubu; Isah, Sani Yusuf; Abdulafeez, Jayeola Temidayo
    The paper exposes Africa’s rich cultural heritage to the world and further corrects the misconstrued stereotypes about Africa that have permeated the globe for a long time. The work is anchored on the cultural norms theories. The work adopted the survey method to ascertain the respondents’ understanding of the subject to enable them react to issues freely based on exposure to the TV programme, Gogc Africa on AIT. The study adopted a survey research design. The data collected were analyzed using frequency tables and simple percentages. The findings of this research revealed that Goge African TV Show influences viewers’ cultural values positively and it has taught the audience about their culture especially residents of Federal Capital Territory Abuja community. The study concludes that Goge Africa TV show has promoted cultural values and cultural awareness among its and ience in Nigeria and abroad and the audience appreciates their rich culture. The paper among other things, recommends that more programmes that are geared towards promoting African cultural heritage should be produced, not only on television but also on other media of mass communication such as radio, magazines, newspapers, etc.