Browsing by Author "Abodunrin, Kemi"
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Item Open Access Copy Visualization and Message Testing: A’ Panacea to Best Agency Practices, and Quality Control in Outdoor Advertising(Department of Mass Comnunication, Nasarawa State University, Keffi, 2019-10-11) Anthony, Ogande; Adamu, Abdullahi; Chinweobo-Onuoha, Blessing N.; Abodunrin, Kemi; Samson, BenjaminThis Study on copy visualization and Message testing in outdoor advertising assess the importance of advertising copy visualization and message testing to improve best agency practices and ensure quality control in outdoor advertising in Nigeria.