Thesis and Dissertations

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Browsing Thesis and Dissertations by Author "Okpete, kenneth"

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    ASSESSMENT OF PACKAGING AS A MEANS OF MARKETING NIGERIAN CULTURAL CUISINES FOR GLOBAL MARKET
    (DEPARTMENT OF THEATRE AND CULTURAL STUDIES FACULTY OF ARTS, NASARAWA SATE UNIVERSITY, KEFFI, 2021-03-11) Okpete, kenneth
    The study, “Assessment of Packaging as a means of Marketing Nigeria Cultural Cuisines for Global Market”, is aimed at examining the various ethnic groups and their cultural dishes in Nigeria, to determine the extent packaging' contribute in the marketing and promotion of indigenous cultural Cuisines, to determine the challenges of packaging Nigeria Cultural Cuisines for global market and factors affecting exports of Nigeria Cultural Cuisines. The study made use of primary data which was gotten from the distribution of 200 research questionnaires from the sample size.The study made use of Pearson correlation method for the analysis. The study result shows that there is a statistically significantly (0.00) strong relationship (0.899) between responses of the respondents that said that packaging has significant effect on the promotion and marketing of Nigeria cultural products for global market and those that said that packaging of cuisines like amala and ewedu, oha soup, afang soup, miyan kuka, Brabisco, Ridi Beniseed Soup and ukwa (African bread fruit) increase customer patronage for such products. The research findings conclude that packaging has significant effect on the promotion and marketing of Nigeria cultural cuisines for global market. It therefore recommends that, cuisines owners in Nigeria should improve their service quality so as to meet the necessary requirements of their customers. It further recommends that there should be availability of internet facilities to improve the level of awareness of Nigeria cultural cuisines. There should also be a feedback mechanism for customers to discuss their feelings about a particular service rendered to them. It advised Nigeria youths to promote and patronize our indigenous cuisines and urge government to encourage exportation of Nigeria cultural cuisines (products) by reducing tax on them. It finally advice cuisine vendors to package their cuisines very well to attract global interest as well as meeting global standard. The study adopted Dependency Theory postulated in the late 1950s by Raul Prebisch in the review of the related literature.