Thesis and Dissertations

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EVALUATION OF PUBLIC RELATIONS IN SELECTED COMMERCIAL BANKS IN KEFFI, NASARAWA STATE
(Department of Mass Communication, Faculty Of Social Sciences Nasarawa State University, Keffi., 2021-04-01) Ayitogo, Nasir Iyima
The study evaluated the relationship between Public relations and selected commercial banks in .Keffi Nasarawa State. The major reason for the study is based on the need to ascertain the various strategies employed by commercial banks in a bid to reach out to her customers. The study is a descriptive survey design which involves the sources of data from both primary and secondary sources. It employed the use of interview and questionnaire to get required information from the staff and customers of selected commercial banks in the study while simple percentage test method of analysis was used to analyse the data gathered from the study. The findings showed that Commercial banks have reached many customers through persuasive promotion of her products/services through advert placement in the media using promotional campaign for its new products/services using T-Shirts and fez caps. It concluded that the place of public relations cannot be ignored if a bank wants to reach greater population in the society. Among other things, the study recommended that banks should make effort to reach out to the grass root level by tailoring some of their services to their benefits as this will encourage them towards long time patronage.