The phrase represents a specific style and availability of a popular food item within a defined geographic location. It suggests the presence of pizzerias, restaurants, or establishments offering that particular cuisine in a New England town.
Its importance lies in its relevance to local food culture and dining options within the community. The availability of this food choice can impact consumer spending, support local businesses, and potentially influence tourism or community events. The history of pizza in the area likely reflects broader trends in American culinary habits and the evolution of local restaurants.