A series of characters, numbers, or both, are utilized to unlock a price reduction, complimentary offering, or other perk when ordering from the specified pizza establishment. This alphanumeric string is generally entered during the online ordering process or quoted when placing an order via telephone.
These incentives can be particularly advantageous to customers seeking to maximize value. The use of such offers reflects broader marketing strategies employed to attract new customers, retain existing clientele, and increase overall sales volume. Historically, such offers have evolved from physical coupons to digital formats accessible via websites, email marketing, and mobile applications.