Anthony, Ogande2023-12-142023-12-142016-02-15Ajala, V. O. (2001) Public Relations: In Search of Professional Excellence. Ibadan: May Best Publications Ajala, V.O. (2003) Public Relations: In Search of Professional Excellence. Ibadan: Africa Link Books. Anderson, B. (1983) Imagined Communities: Reflections on the Origin and Spread of Nationalism. London: Verso Publishers. Beniger, J. (1987) Personalization of Mass Media and the growth of Pseudo-Community.Communication Research, Unpublished. Benedick, M. (1991) Cyberspace: Some Proposals.Cambridge: MA: MIT press Bennahum, D. (1994) Fly me to the Moon. Paris: Lingua Franca Publishers Black, S. (1991) Practical Public Relations. New Delhi: Universal BookStall. Black, S. (1972) The Role of Public Relations in Management. London: Sir Isaac Pitman and Sons Ltd. Black, S. and Byrant, J. (1995) Introduction to Mass Communication.Madison: Brown and Bench-Mark Publishers Cutlip, S.M.& Centre, A.H. (1978) Effective Public Relations. Eagle wood Cliffs: Prince Hall. Defleur, M. L. (1970) Theories of Mass Communication.New York: Longman preshttps://keffi.nsuk.edu.ng/handle/20.500.14448/6648This paper attempts to espouse the contribution of technology application in public relations practice to enhance marketing goal of an organization. Using secondary research method, the paper establishes the immense benefits of technology mediated communication especially SEO and RSS in adding value to marketing goal of organization if properly utilized by public relations efforts. The paper recommends a more robust customer and investor relations as important first steps in marketing communication activities; adequate investments in information communication technology in organizations to increase productivity and business growthenPublic Relations, New Media, Technology Mediated, Marketing CommunicationArticle