Iredia, Tonnie O.Ezeanoikwa, Andrea N.F.2023-12-142023-12-142018-01-01Ezeanoikwa, N.F. (2018)https://keffi.nsuk.edu.ng/handle/20.500.14448/6673The main thrust of this paper is to determine the expedience of politicians employing certain strategies for getting their messages to people especially the electorate. The paper hypothesizes that no strategy is as effective as the uge of the media for the purpose. Anchored on the Selective Perception and Uses and Gratifications Theories, the paper relied on questionnaire and interview as instruments for data gathering for the study. Copies of the questionnaire were administered on three hundred respondents made up of politicians and civil'Society groups in Nigeria while five mass communication and political science scholars were interviewed to corroborate the response or throw light on them. Findings revealed that whereas it is helpful to diversify the strategies and methods of political communication in a polity, the pervasive nature of the mass media makes them the best harbinger of information to the greatest number of people. The paper therefore recommends that politicians should design and adopt a media policy for their political parties while ensuring that their officials and supporters keep to the philosophy and format of their chosen policy as guiding principles in publicizing their activities.enImperative, Media, Nigeria, Policy, Political PartiesArticle