Mohammed, OnakpaAkaase, Ter Moses2023-12-142023-12-142008-12-11Alan, W. S. Dynamic Changeand Urban Ghetto. Lexington: D.C. Heath & ? Company, 1975. , . Appadorai, A. The Substance of Politics. 11th Ed. Madras: OUP, 1975. Boyd, B, O. “Media Imperialism" Curran & Gurevitch, eds., 329-345. ■ Brownie, R: S. “Conditionality: A New Form of Colonialism." African Report, . . . • • . [ • •" September/Oclober, 1984.- ................ Clifton, James A. Introduction to Anthropology. Boston: Houghton Mifflin | t Company, 1968. Curran, J. & Gurevitch M. eds. Mass Communication and Society. London: . . The Open University Press, 1982.https://keffi.nsuk.edu.ng/handle/20.500.14448/6605Over the years cultural studies have been of much concern to several scholars, especially in the fields of sociology and anthropology. The term culture encompasses a lot of variables. Before delving into the details of what constitutes culture, it is pertinent to state that this paper sets out to critically examine the challenges posed by the phenomenon called globalisation in relation to the Nigerian culture and the desire for national identityenCULTURE, GLOBALISATION AND NATIONAL IDENTITY:THE ROLE OF THE MASS MEDIA IN NIGERIAArticle