EFFECT OF EFFECTIVE COMMUNICATION STRATEGIES ON ORGANISATIONAL PERFORMANCE IN AMERICAN UNIVERSITY OF NIGERIA YOLA
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Abstract
The paper examined the effective communication strategies on organizational performance in American University of Nigeria Yola. Communication is the lifeline of every organization. It is the lubricant of the organization, to properly communicate is to primarily succeed. In any organization where communication is muddled and ineffective there tends to be a breakdown in the realization of objectives. Descriptive survey research design was used to identify and obtain information on the characteristics of a particular problem in the institution. The population of the study covers the staff of American university of Nigeria, which made use of primary sources of data in eliciting the required information needed for this research, with sample size 133. The data was analysed using descriptive statistics (which include frequencies, percentages, and correlation) and the Ordinary least square (OLS) simple regression method. Saunders. The descriptive results from the analysis was presented using tables to provide an accurate picture of the research findings, while the OLS will be used to establish the relationship that exists between dependent and independent variables. The findings from the study revealed that Information sharing has a significant impact on branding and recognition of American university of Nigeria. It showed that with a percentage increase in information sharing, on the average, increased the branding and recognition of American university of Nigeria. Based on the findings, it recommended that there is the need for a sustained open communication environment where all members of the organization feel free to share feedback, ideas and even criticism at every level, thereby encouraging staff to freely give their views without being victimized by the management