PUBLIC RELATION PRACTICE IN HEALTH INSTITUTIONS: A STUDY OF FEDERAL MEDICAL CENTRE KEFFI.
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Abstract
Thus to assess the. Problems of public relations practice in tertiary health institutions, a study of federal medical center Keffi. The research methodology based survey research and the primary source and secondary source of data were employed. The chi-square was equally employed for accurate results, based on the findings it is find out that the negative impact of public relations in tertiary health institutions i.e. federal medical centre, is influenced by several factors, among which are lack of trained personnel, errand boys perception, lack of motivation by management, lack of embracing the consent as a management tool and utter disregard to Public relations practice by management, based on the findings its recommended that All public relations practitioners must be educationally qualified and must be registered members of Nigeria Institute of Public Relations.