COMMUNITY PERCEPTION ON CORPORATE SOCIAL RESPONSIBILITY SERVICES OF SAVANNAH SUGAR COMPANY LIMITED NUMAN IN ADAMAWA STATE, NIGERIA

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dc.contributor.authorDamian, Cyril MUsa
dc.date.accessioned2023-12-14T05:46:48Z
dc.date.available2023-12-14T05:46:48Z
dc.date.issued2018-06-20
dc.descriptionDissertationen_US
dc.description.abstractThe definition of Corporate Social Responsibility (CSR) by Kotler and Lee (2005) guided the research work. It sees CSR as open and transparent business practices that are based on ways that honors ethical values and respect people, communities, and their natural environment. The study examined the understanding by Numan community in Adamawa State, Nigeria on Corporate Social Responsibility (CSR) services by Savannah Sugar Company Limited (SSCL). Data was sourced through the administration of questionnaire and Key Informant Interview (KII). Systematic sampling technique was used to select 124 respondents in five purposively selected communities namely; Lamurde, Gyawana, Opalo, Zangun and Imburu. The data was analyzed using simple descriptive statistics and likert scale. The finding revealed that the services received from Savannah Sugar Company Limited were insufficient as reported by 56.50% of the sampled respondents. The community perceived CSR services as useful in society and community as supported by 59.5% of the sampled respondents. Respondents perceived that the best approach of CSR services concerning health and safety measures and emergency systems were inadequate as supported by 44.5% of respondents. A significantly positive and strong relationship of r = 0.981, p < .05 was found to exist between community support dimension of CSR services and the community perception about community support dimension. Significantly positive and strong relationship of r = 0.904, p < .05 was found between environmental support dimension of CSR services and community perception about environmental support dimension. The study also revealed a significantly positive and strong relationship of r = 0.934, p < .05 between „community support dimensions‟ of CSR services and community perception on the best approach about community support dimension. There was also a significant strong and positively strong relationship of (r = 0.987, p < .05) between environmental support dimension of CSR services and community perception about the best approach about environmental support dimension. The study concluded that the results reinforced the theory which states that when organizations provide more useful information and share with the public either by having the people concerned visiting the community regularly and engaging with the local communities in a participatory manner, these results in greater productivity and better relationship with host communities. It therefore recommended that Savannah Sugar Company Limited (SSCL) must treat CSR as an important business strategy as it is increasingly seen as important for business today. Also, the corporate top management of SSCL must support CSR activities through intense and long term commitment with social awareness and caring mentalityen_US
dc.identifier.citationA DISSERTATION SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE AWARD OF MASTER OF SCIENCE IN GEOGRAPHY (ENVIRONMENTAL RESOURCE MANAGEMENT) OF THE SCHOOL OF POSTGRADUATE STUDIES OF THE NASARAWA STATE UNIVERSITY, KEFFIen_US
dc.identifier.urihttps://keffi.nsuk.edu.ng/handle/20.500.14448/4849
dc.language.isoenen_US
dc.titleCOMMUNITY PERCEPTION ON CORPORATE SOCIAL RESPONSIBILITY SERVICES OF SAVANNAH SUGAR COMPANY LIMITED NUMAN IN ADAMAWA STATE, NIGERIAen_US
dc.typeThesisen_US

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