EFFECT OF PACKAGING INFORMATION ON CONSUMER BUYING BEHAVIOUR OF PACKAGED VEGETABLE OIL IN ABUJA FCT NIGERIA

This study was carried out to the effect 'of packaging information on consumer buying1behaviour of packaged vegetable oil in Abuja FCT' Nigeria. The sample size was 420 consumers of vegetable oil in Abuja and the research instrument was a:10 - items questionnaire. designed using Likert 5point scale format. Descriptive and inferential statistics was used for data analysis. Simple percentage was used to answer research questions. Inferential statistics using ordinary least square (OLS) regression estimation was used to test the hypothesis for this study, formulated at 0.05 level of significance. The core findings from the result obtained revealed that packaging information has significant positive effect on consumer buying behavior. Hence the information on product labels can influence. consumers into buying a product. It was therefore concluded that product packaging plays a positive role in consumer buying behavior. It was recommended that manufacturers and marketers ensure that the label on the packaging of their brand of vegetable oil dearly carries adequate information such as the health benefits, expiry date, and nutritional value, etc.