Proposing Participatory Video Within The Foray of Development Communication for Rural Women Empowerment in Nigeria

Date

2014-04-30

Journal Title

Journal ISSN

Volume Title

Publisher

Department of Theatre and Cultural Studies, Nasarawa State University, Keffi.

Abstract

Since its inception in the 1972 vis-a-vis its continuum of nonconformist film making practice, Participatory Video (PV) as a method of Development Communication (DC) has been significantly trending. PV has been increasingly and extensively used as a strategic tool for creating and enacting social reality, especially in the context of disadvantaged rural women in developing countries of the world. Theoretically, PV is emphatically anchored on the foundational premise of socio-cultural tradition. In communication, socio-cultural tradition is an analysis of how the understandings, meanings, norms and rules of people function interactively in the creation and enactment of social reality. Thus, in interacting with social groups or communities, one is able to comprehend people, relate with them and create reality in communication context. The precepts of socio-cultural tradition uphold a gamut of belief that an individual’s identity is constructed via social interaction, given that the individual is an extension of his or her group, society or community. The presumption in this study is that the technological advancement and pervasiveness of information communication has made it possible for both professionals and nonprofessionals to not just access, but to wield the video camera at their own volition, and capture sight and sound realistically in various social environments. Thus, the study proposes participatory footage making to determine prospective feasibility of rural women empowerment intervention projects in Nigeria. The proposal reaffirms the viability of Participatory Video (PV) as an inclusive film making technique for mainstreaming pastoral women into national development process from their base groups. The study concludes with key suggestions that are emphatic on networking and collaborative efforts toward proactive communication of the woman agenda in development communication.

Description

Keywords

Participatory Video (PV), Development Communication (DC), Rural Women Empowerment, Communication, Socio-Cultural Tradition.

Citation

Sunday, O.I. (2014) Proposing Participatory Video Within The Foray of Development Communication for Rural Women Empowerment in Nigeria

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