CONTEXTUALIZING THE LANGUAGE OF ADVERTISING IN THE PRINT MEDIA
| dc.contributor.author | Abraham, David A. | |
| dc.contributor.author | Adewole, Alagbe A. | |
| dc.date.accessioned | 2023-12-12T10:48:24Z | |
| dc.date.available | 2023-12-12T10:48:24Z | |
| dc.date.issued | 2013-08-25 | |
| dc.description.abstract | The language of advertising is seen to be functionally distinct such that it functions as a means to an end and not an end in itself. The advertiser in a bid to get consumers favorably disposed to products and services on offer, does not follow the laid down rules of grammar but prefers catchy structures and makes use of puffery in his language which makes critics view it as deceptive. This paper concerned itself with the structures used in print media advertising using advertisements collected from The Punch from June 2007- June 2008. It discussed the structures and language claims peculiar to advertisers. | en_US |
| dc.identifier.citation | Baidene, Hakulder. Language and Communication. New Delhi* PVT., 2005. Clark, E.V. and Clark, H.H. “When Nouns Surface as Verbs” in Journal of Language. Vol. 55,1979 pp. 767-811. Dominick, J.R. The Dynamics of Mass Communication :Media in the Digital Age 7th ed. New York: McGraw-Hill Companies, 2002. | en_US |
| dc.identifier.uri | https://keffi.nsuk.edu.ng/handle/20.500.14448/3665 | |
| dc.language.iso | en | en_US |
| dc.publisher | Department of Languages and Linguistics, Nasarawa State University, Keffi | en_US |
| dc.title | CONTEXTUALIZING THE LANGUAGE OF ADVERTISING IN THE PRINT MEDIA | en_US |
| dc.type | Article | en_US |