Browsing by Author "Zakari, Muhammad Jamil"

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    ASSESSEMENT OF PUBLIC RELATIONS STRATEGIES OF THE NIGERIAN ARMY IN THE WAR AGAINST BOKO HARAM INSURGENCY, 2015-2019
    (DEPARTMENT OF MASS COMMUNICATION, FACULTY OF SOCIAL SCIENCES, NASARAWA STATE UNIVERSITY, KEFFI, 2021-06-12) Zakari, Muhammad Jamil
    The study assessed the public relations strategies the Nigerian Army deployed in the war against Boko Haram insurgency between 2015 - 2019, covering the first term of the Buhari administration after he pledged to root out the murderous insurgency during the President’s Inauguration Speech on May 29th, 2015. The study used the survey research method by applying the instruments of the questionnaire and interview where 400 respondents were sampled. Findings from the study show that out of the five public relations strategies adopted for the study, respondents believe that crisis communications, media relations and community relations strategies stood out as the most relevant PR tools for this study. Findings, however, also show that the deployment of these strategies in the public relations toolkit were not as effective as desirable. The reasons for the ineffectiveness of the strategies, the findings further shows, constitute impediments to the war against Boko Haram insurgency. The study concluded that the Army needs to re-strategize both its PR approach at combating the terror sect by intensifying efforts at reigning in the communities mostly affected by the Boko Haram insurgency in North East, Nigeria. The study recommends, among other things, that the Nigerian Army should endeavor to address the reasons for, and remove, the impediments that hamper its PR strategy and ability at effectively winning the support of various stakeholders whose understanding, partnership and goodwill are crucial in defeating the Boko Haram insurgency.
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    Globalization, Mass Media and Sodo-Cultural Control in Nigeria
    (Department of Mass Communication, Nasarawa State University Keffi, 2021-10-10) Suleiman, Garba; Zakari, Muhammad Jamil
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    THE USE OF PUBLIC RELATIONS IN ENTRENCHING HUMANITARIAN SERVICES: AN APPRAISAL OF JIBWIS MANARA PROJECT
    (Department of Mass Communication, Nasarawa State University Keffi, 2017-06-04) Suleiman, Garba; Zakari, Muhammad Jamil
    This paper explores the relevance of the.adoption of Public Relations practice in entrenching humanitarian services, particularly among charity organizations. A survey design with the aid of close-ended questionnaires, purposive and cluster sampling methods were utilized. A random sampling technique was used to select respondents. Using the secondary source of data, the study appraised the importance of the principles and objectives of Public Relations in Islamic based organisation by evaluating the imperatives of public relations in entrenching humanitarian services, using JIBWIS MANARA project as a case study. Social Responsibility was the useful theoretical framework for this study. Three hundred and ninety-five copies of the questionnaires were administered to respondents and were all retrieved. Findings were reduced into percentages for analysis, interpretation and discussions. Findings however revealed that face to face interaction and mosque announcement in Hausa language were found to be the predominant means of reaching out. Donations to orphanage, less privileged and Ramadan charitable services were the topmost categories of humanitarian services carried out by JIBWIS MANARA. Porosity of information owes much to ineptitude; inadequate funds and underestimation of public relations outfit were observed as the major challenges of JIBWIS MANARA Project. Owing to these, the services of qualified Public relations personnel are needed; their roles should be seen as management functions and modern and conventional means of communication should be incorporated and utilised in the operations of JIBWIS Manara project. Other faith based‘organizations should take a cue from JIBWIS by giving more priority to salient issues like endowments to schools and hospitals.