Browsing by Author "Salisu, Yakubu Mohammed"

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    ADOPTION AND APPLICATION OF NEW MEDIA TECHNOLOGIES BY JOURNALISTS IN CHANNELS TELEVISION AND NASARAWA BROADCASTING SERVICE (NBS)
    (Department of Mass Communication, Nasarawa State University Keffi, 2023-12-11) Adamu, Abdullahi; Aminu, Jamila; Salisu, Yakubu Mohammed
    The advent of New Media has brought drastic change and transformation in media practices, outlets and principles all around the world. Media Practitioners have learnt to blend into the resultant global village created by the online communication while others have lamented over its negative implications on mass communication practices and practitioners alike. This study examines the adoption and application of new media technologies by Journalists in Channels Television and Nasarawa Broadcasting Services (NBS). Anchored on Social Development Theory, the study adopts a survey research design with questionnaire as the data gathering instrument. The study found that 90% of journalists in Channels TV and NBS frequently use new media technologies in the course of carrying out their duties. The study also found that despite the claim by respondents to efficiently use new media technologies, challenges ranging from poor technical know-how and non-availability of requisite gadgets constitutes major impediment to the efficient use of new media technologies in the stations. The study recommends amongst others, that Broadcast industry should help train their IT personnel in order to compete, and catch up with the rapidly and swiftly changes in new technologies and Broadcast media journalists should also be given proper orientation on the need to be proficient in the use of new media for broadcasting as this will go along way in improving the quality of broadcast out of both government and private stations in Nigeria.
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    BROADCASTING, VALUES PROMOTION AND THE IMPERATIVES OF SOCIOCULTURAL DEVELOPMENT IN NIGERIA
    (Department of Mass Comnunication, Nasarawa State University, Keffi, 2018-06-05) Ahmad, Muhammad Auwal; Salisu, Yakubu Mohammed; Adamu, Abdullahi
    Aside the basic functions of information, education and entertainment, the mass media play significant role in sociocultural development of the state through the preservation, promotion and transmission of culture from generation to generation. As channels for the dissemination of information and education, the media (particularly the broadcast sector), are in addition, used to bring about positive attitudinal changes in the society. As laid down in the Nigeria Broadcasting Code, the cardinal responsibility of broadcasting which is to inform, educate and entertain, shall not be at the expense of national interest, unity and cohesion of Nigeria's diverse sociocultural, economic, political, and religious configurations. Thus, the principal objectives of broadcasting shall be to promote generally accepted social values and norms, especially civic and social responsibilities; and to influence the society positively, setting the agenda for the social, cultural, economic, political and technological development of the nation, for the public good. Against this background, and with the use of cultural norms and agenda-setting theories, this paper justifies the argument that the institutions of mass media, if properly utilised, can contribute efficiently, especially in areas of sociocultural and political development. It also suggests that the media (particularly the broadcast sector) should endeavour to transmit programmes that will build the audience positively, as this would go a long way in enhancing the sociocultural, economic and political development of the state
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    Media and Political Electioneering: A Study of Nasarawa State 2019 General Elections
    (Department of Mass Comnunication, Nasarawa State University, Keffi, 2020-09-19) Abimiku, Monday Sunday; Adamu, Abdullahi; Salisu, Yakubu Mohammed
    Social media has been used by governments in modem democracy to involve citizens in decision-making process, and the civil society use the social media to engage people in specific issues of national and political interest. However, social media is employed to widen political participation by helping citizens to communicate with their representatives and with each other. Arguably, this political communication is most important during election campaigns when political parties and candidates seek to mobilize citizens and persuade them to vote for a party or candidate. The 2019 general elections witnessed a remarkable use of social media as a political communication tool in Nigeria. Three major issues underline the tremendous use of social media tools during the 2019 elections. Firstly, the use of social media in Nigeria’s 2019 Elections reflects a global trend towards “internet elections” or “e-electioneering” (McNamara, 2008).
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    SOCIAL MEDIA MISINFORMATION AND THE SPREAD OF FAKE NEWS ON THE OUTBREAK OF COVTD-19 IN NIGERIA
    (Department of Mass Comnunication, Nasarawa State University, Keffi, 2020-12-11) Salisu, Yakubu Mohammed; Jayeola, Abdulafeez Temidayo; Isah, Sani Yusuf; Adamu, Abdullahi
    Misinformation and fake news on the social media are fundamental media issues of our contemporary. No doubt, social media has played and is still playing a ‘£ * tremendous role in disseminating fake news and thereby misinforming and creating confusion and tension of colossal magnitude among the general public. Through the social media, fake news spread far and wide and across national boundaries, leaving millions of people at its peril. Hence, this paper seeks to look at the chief factors that aid in the spread of fake news in Nigeria by the social media especially during the outbreak of the dreaded and deadly COVID-19 pandemic. Secondary sources were used as a method of the study. It further reviews literature related to the study from different scholars and researchers where it establishes that social media (Facebook, Whatsapp, Twitter) are the major vehicles of fake news in Nigeria. The paper concludes that the profession of journalism is fast losing its integrity to the increasing spread of fake news and misinformation on the social media. Amongst others, the paper recommends that the government should establish traditional and social media monitoring operations to build hard data-based records , of incidents and profile perpetrators as this will check the rising spread of fake news through the social media.